Rascasse Audience Intelligence

Veterans Day Audience in United States

A data profile of the people who buy, follow and care about Veterans Day in United States — modelled from more than twelve digital signal sources. Veterans Day has an estimated audience of 9,734,943 people in United States.

#42among Event in United States#220in Politics & Society

The average Veterans Day fan in United States is 48.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Memorial Day, Labor Day, Dwight Yoakam, with strongest over-indexing on Memorial Day (7.19× the country average).

Demographically, the Veterans Day audience skews more male with an average age of 48.1, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Veterans Day fan in United States is more male, around 48.1 years old, with strong Patriotism tendencies and a notable affinity for Memorial Day.

Category: Politics & Society · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veterans Day profile in United States.

Audience size
9.7M
in United States
Gender
41.2%♀
58.8% male
Age
48.1
average years
Country rank
#3682
Event in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Veterans Day fans

41.2% are female, 58.8% are male, average age 48.1.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Veterans Day audience in United States
MetricValue
Female41.2%
Male58.8%
Average age48.1
Estimated audience size9,734,943
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the Veterans Day audience in United States
Age bracketShare%
16-199%
20-299%
30-3913%
40-4920%
50+49%
Fig. 04

Worldwide distribution

75.2%

of the worldwide Veterans Day audience comes from United States.

Worldwide audience distribution share by country for Veterans Day
CountryShare
United States75.2%
United Kingdom6.1%
Canada2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veterans Day audience in United States is strongest.

Fig. 05

Top regions by affinity

Veterans Day fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.27×
02Louisiana~100K1.18×
03Oklahoma~100K1.18×
04South Carolina~200K1.16×
05Hawaii~50K1.13×
06Georgia~300K1.12×
07Texas~900K1.11×
08Arkansas~90K1.11×
09Tennessee~200K1.08×
10Florida~700K1.07×
11North Carolina~300K1.07×
12New Mexico~50K1.06×
13Arizona~200K1.05×
14West Virginia~50K1.05×
15Missouri~200K1.04×
16Alabama~100K1.04×
17Washington, District of Columbia~30K1.04×
18Virginia~200K1.03×
19Kentucky~100K1.03×
20South Dakota~20K1.02×
21Montana~30K1.01×
22Michigan~300K1.00×
23Massachusetts~200K1.00×
24Oregon~100K1.00×
25Kansas~80K1.00×
26Pennsylvania~300K0.99×
27Maryland~200K0.99×
28Idaho~50K0.99×
29Alaska~20K0.99×
30Nevada~90K0.98×
31Washington~200K0.97×
32Colorado~100K0.97×
33California~1M0.96×
34Ohio~300K0.95×
35Connecticut~90K0.95×
36Nebraska~50K0.95×
37New York~500K0.94×
38New Jersey~200K0.94×
39New Hampshire~40K0.94×
40Rhode Island~30K0.94×
41North Dakota~20K0.94×
42Illinois~300K0.93×
43Indiana~200K0.93×
44Iowa~70K0.93×
45Minnesota~100K0.91×
46Utah~80K0.91×
47Wisconsin~100K0.87×
48Delaware~20K0.84×
49Maine~30K0.83×
50Vermont~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Veterans Day, United States
0.82×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veterans Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veterans Day audience
#·InterestCategoryAffinity×
01Dwight YoakamMusic & Radio11.60×
02Military pressSports11.22×
03Mary Elizabeth WinsteadMovies & TV10.52×
04Naomi ScottMovies & TV9.68×
05Memorial DayPolitics & Society7.19×
06Labor DayPolitics & Society5.60×
07Navy Federal Credit UnionBusiness & Career4.43×
08Cane CorsoFood & Beverages4.25×
09PatriotismPolitics & Society4.22×
10Chuck NorrisMovies & TV2.82×
11Sustainable energyHome & Garden2.79×
12Discount TireShopping2.54×
13Charitable organizationPolitics & Society2.46×
14Renewable energyBusiness & Career2.46×
15Made in USABusiness & Career2.39×
16Hardware storeHome & Garden2.26×
17Fox News ChannelMovies & TV2.24×
18Nonprofit organizationPolitics & Society2.00×
19TraditionPolitics & Society1.95×
20American AirlinesTravel & Leisure1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veterans Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veterans Day audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM8.11×
IndividualismJOY1.71×
Community OrientationOPEN1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veterans Day audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Design AffinityPREMIUM0.82×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Veterans Day have in United States?

Veterans Day has an estimated audience of 9,734,943 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Veterans Day fans?

41.2% of Veterans Day fans are female, 58.8% are male, with an average age of 48.1 years.

03

Which brands do Veterans Day fans like most?

Veterans Day fans show strongest brand affinity for Memorial Day (7.19×), Labor Day (5.6×), and Dwight Yoakam (11.6×) over the country average.

04

Where do Veterans Day fans live in United States?

Veterans Day fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Veterans Day fans also like?

Beyond Veterans Day itself, the audience over-indexes on Labor Day (5.6×), Dwight Yoakam (11.6×), Mary Elizabeth Winstead (10.52×), and Military press (11.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Veterans Day audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Veterans Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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