Veterans Day Audience in United States

Veterans Day logo

Veterans Day has an estimated audience of 9,708,853 people in United States. 41.2% are female, 58.8% are male, average age 48.1. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Jaws, Israel, Whataburger, Nebraska Cornhuskers football.

The average Veterans Day fan in United States is 48.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Jaws, Israel, with strongest over-indexing on Urban Outfitters (13.98× the country average). Demographically, the Veterans Day audience skews more male with an average age of 48.1, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Event · Subtype: Record label

Demographics of Veterans Day fans

Demographic split for Veterans Day audience in United States
MetricValue
Female41.2%
Male58.8%
Average age48.1
Estimated audience size9,708,853

Audience persona

The typical Veterans Day fan in United States is more male, around 48.1 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Veterans Day in United States
RegionReachAffinity
California1,116,0241.05×
Texas939,4661.13×
Florida781,6351.19×
New York556,8251.03×
North Carolina337,0941.15×
Georgia331,6461.11×
Pennsylvania318,0980.97×
Illinois303,6290.94×
Ohio278,0950.93×
Michigan269,5731.06×
Virginia258,8951.09×
New Jersey247,7181×
Arizona219,1811.11×
Tennessee204,5981.05×
Massachusetts204,0601.07×
Washington200,1751.03×
Maryland171,5671.03×
South Carolina163,3721.12×
Indiana161,9180.91×
Missouri157,2621×
Colorado156,7741.02×
Louisiana150,9271.21×
Alabama144,7351.07×
Minnesota132,8370.95×
Oklahoma122,6491.14×
Wisconsin122,0590.84×
Kentucky120,6650.99×
Oregon115,2561.04×
Connecticut95,9660.99×
Nevada95,8711.02×
Mississippi93,0691.16×
Arkansas83,7851.05×
Utah76,0410.87×
Kansas74,0980.97×
Iowa70,1000.88×
New Mexico51,4461.06×
Idaho48,8091×
Hawaii47,7631.14×
Nebraska43,1240.89×
West Virginia42,9460.95×
New Hampshire35,9080.94×
Washington, District of Columbia30,8311.06×
Rhode Island29,0980.94×
Maine29,0400.84×
Montana25,1480.93×
Delaware20,7270.77×
South Dakota20,5650.92×
Alaska19,6980.95×
North Dakota16,7820.84×
Wyoming12,7680.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Veterans Day audience
BrandAffinityCategory
Urban Outfitters13.98×Shopping
Jaws14.45×Movies & TV
Israel2.56×Travel & Leisure
Whataburger1.58×Food & Beverages
Nebraska Cornhuskers football3.03×Sports
Jeep Wagoneer4.26×Cars & Mobility
Jesse Plemons2.18×Movies & TV
Home staging3.26×Home & Garden
nbc chicago3.43×Movies & TV
Glossier3.28×Beauty & Wellness
Urban horticulture2.19×Home & Garden
Barclays Center5.74×Sports
Layne Staley2.76×Music & Radio
Suhr Guitars7.92×Music & Radio
Charlamagne Tha God3.81×Movies & TV
TeachHUB1.56×Business & Career
Nipsey Hussle2.25×Music & Radio
MK1.56×Music & Radio
Cleveland Clinic2.12×Health
Hebe2.41×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Veterans Day audience
TraitClusterScore
PatriotismCONSERVATISM7.5
TraditionCONSERVATISM1.44
IndividualismJOY1.42
Community OrientationOPEN1.41
Family OrientationCONSERVATISM1.4
Need for SecurityCONSERVATISM1.28

Worldwide distribution

Worldwide audience distribution share by country for Veterans Day
CountryShare
United States75.2%
United Kingdom6.1%
Canada2.0%

See Veterans Day audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Veterans Day have in United States?

Veterans Day has an estimated audience of 9,708,853 people in United States, concentrated in California and Texas.

What is the gender split and age of Veterans Day fans?

41.2% of Veterans Day fans are female, 58.8% are male, with an average age of 48.1 years.

Which brands do Veterans Day fans like most?

Veterans Day fans show strongest brand affinity for Urban Outfitters (13.98×), Jaws (14.45×), and Israel (2.56×) over the country average.

Where do Veterans Day fans live in United States?

Veterans Day fans in United States are most concentrated in California (reach 1,116,024), Texas (reach 939,466), and Florida (reach 781,635). These three regions account for the largest share of the active audience.

What other brands do Veterans Day fans also like?

Beyond Veterans Day itself, the audience over-indexes on Jaws (14.45×), Israel (2.56×), Whataburger (1.58×), and Nebraska Cornhuskers football (3.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Veterans Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.