Dwight Yoakam Audience in United States

Dwight Yoakam logo

Dwight Yoakam has an estimated audience of 2,776,925 people in United States. 47.6% are female, 52.4% are male, average age 48.9. Top regions: Texas, California, Florida. Top brand affinities: NCIS (franchise), MacGyver, Georgie & Mandy's First Marriage, Jeremy Renner, Kris Kristofferson.

The average Dwight Yoakam fan in United States is 48.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include NCIS (franchise), MacGyver, Georgie & Mandy's First Marriage, with strongest over-indexing on NCIS (franchise) (35.31× the country average). Demographically, the Dwight Yoakam audience skews balanced with an average age of 48.9, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Dwight Yoakam fans

Demographic split for Dwight Yoakam audience in United States
MetricValue
Female47.6%
Male52.4%
Average age48.9
Estimated audience size2,776,925

Audience persona

The typical Dwight Yoakam fan in United States is balanced, around 48.9 years old, with strong Patriotism tendencies and a notable affinity for NCIS (franchise).

Top regions in United States

Top regions ranked by reach for Dwight Yoakam in United States
RegionReachAffinity
Texas299,0461.25×
California191,9240.63×
Florida119,6090.64×
Tennessee89,1751.6×
North Carolina81,0580.97×
Ohio77,4810.91×
Georgia74,8890.88×
Kentucky73,5472.11×
Arizona69,1811.22×
Illinois61,1740.66×
Michigan60,1240.83×
Oklahoma57,4181.86×
New York57,2680.37×
Missouri56,4931.26×
Indiana55,8641.1×
Virginia55,8290.83×
Pennsylvania54,7130.59×
Washington50,0820.9×
Minnesota49,0691.23×
Alabama48,3531.25×
Wisconsin46,1041.1×
Colorado46,0451.05×
Louisiana41,7991.17×
South Carolina36,4020.87×
Oregon36,3171.14×
Arkansas33,8951.48×
Mississippi31,8521.39×
Iowa29,8391.3×
Kansas28,7041.31×
New Mexico28,1032.02×
Maryland23,1360.48×
West Virginia21,5991.67×
Nevada21,5770.8×
Nebraska19,2641.38×
New Jersey18,8340.27×
Massachusetts18,2250.33×
Utah17,7740.71×
Idaho15,4521.11×
Montana14,3851.87×
Connecticut10,2630.37×
North Dakota8,8521.55×
Maine7,7710.78×
South Dakota7,3171.14×
New Hampshire5,8280.53×
Wyoming5,1301.25×
Alaska3,9430.66×
Delaware3,7570.49×
Hawaii3,5970.3×
Washington, District of Columbia3,4870.42×
Rhode Island3,0430.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dwight Yoakam audience
BrandAffinityCategory
NCIS (franchise)35.31×Movies & TV
MacGyver55.06×Movies & TV
Georgie & Mandy's First Marriage14.02×Movies & TV
Jeremy Renner31.14×Movies & TV
Kris Kristofferson38.99×Music & Radio
American folk music10.92×Music & Radio
Dianne Wiest48.15×Movies & TV
Chicago Fire (TV series)29.07×Movies & TV
Frasier48.84×Movies & TV
Mad Men26.91×Movies & TV
American Music Award17.3×Music & Radio
Big Brother (TV series)23.28×Movies & TV
Kenny Rogers31.84×Music & Radio
90210 (TV series)34.97×Movies & TV
Willie Nelson15.74×Music & Radio
Animal Kingdom (TV series)18.48×Movies & TV
Alternative country12.17×Music & Radio
Military press30.27×Sports
The Equalizer30.04×Movies & TV
Hank Williams34.95×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dwight Yoakam audience
TraitClusterScore
PatriotismCONSERVATISM2.06
TraditionCONSERVATISM1.37
Community OrientationOPEN1.23
ExtroversionTHRILL1.17
IndividualismJOY1.16
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Dwight Yoakam
CountryShare
United States82.3%
Canada7.8%
Australia1.3%

See Dwight Yoakam audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Dwight Yoakam have in United States?

Dwight Yoakam has an estimated audience of 2,776,925 people in United States, concentrated in Texas and California.

What is the gender split and age of Dwight Yoakam fans?

47.6% of Dwight Yoakam fans are female, 52.4% are male, with an average age of 48.9 years.

Which brands do Dwight Yoakam fans like most?

Dwight Yoakam fans show strongest brand affinity for NCIS (franchise) (35.31×), MacGyver (55.06×), and Georgie & Mandy's First Marriage (14.02×) over the country average.

Where do Dwight Yoakam fans live in United States?

Dwight Yoakam fans in United States are most concentrated in Texas (reach 299,046), California (reach 191,924), and Florida (reach 119,609). These three regions account for the largest share of the active audience.

What other brands do Dwight Yoakam fans also like?

Beyond Dwight Yoakam itself, the audience over-indexes on MacGyver (55.06×), Georgie & Mandy's First Marriage (14.02×), Jeremy Renner (31.14×), and Kris Kristofferson (38.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dwight Yoakam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.