Rascasse Audience Intelligence

Dwight Yoakam Audience in United States

A data profile of the people who buy, follow and care about Dwight Yoakam in United States — modelled from more than twelve digital signal sources. Dwight Yoakam has an estimated audience of 2,506,869 people in United States.

#27among Country music in United States#2014among Person in United States#1263in Music & Radio

The average Dwight Yoakam fan in United States is 48.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include NCIS (franchise), MacGyver, Georgie & Mandy's First Marriage, with strongest over-indexing on NCIS (franchise) (35.31× the country average).

Demographically, the Dwight Yoakam audience skews balanced with an average age of 48.9, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dwight Yoakam fan in United States is balanced, around 48.9 years old, with strong Tradition tendencies and a notable affinity for NCIS (franchise).

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dwight Yoakam profile in United States.

Audience size
2.5M
in United States
Gender
47.6%♀
52.4% male
Age
48.9
average years
Country rank
#11903
Person in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dwight Yoakam fans

47.6% are female, 52.4% are male, average age 48.9.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Dwight Yoakam audience in United States
MetricValue
Female47.6%
Male52.4%
Average age48.9
Estimated audience size2,506,869
Fig. 03

Age distribution

Ø 48.9
average years
Age distribution of the Dwight Yoakam audience in United States
Age bracketShare%
16-196%
20-298%
30-3913%
40-4924%
50+48%
Fig. 04

Worldwide distribution

80.1%

of the worldwide Dwight Yoakam audience comes from United States.

Worldwide audience distribution share by country for Dwight Yoakam
CountryShare
United States80.1%
Canada9.0%
Australia1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dwight Yoakam audience in United States is strongest.

Fig. 05

Top regions by affinity

Dwight Yoakam fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~70K2.03×
02Oklahoma~60K1.89×
03New Mexico~30K1.88×
04North Dakota~10K1.78×
05Montana~10K1.71×
06Tennessee~90K1.69×
07West Virginia~20K1.68×
08Arkansas~40K1.59×
09South Dakota~10K1.50×
10Alaska~8K1.37×
11Kansas~30K1.34×
12Nebraska~20K1.33×
13Alabama~50K1.31×
14Mississippi~30K1.30×
15Wyoming~5K1.28×
16Iowa~30K1.27×
17Missouri~60K1.26×
18Texas~300K1.24×
19Minnesota~50K1.16×
20Idaho~20K1.15×
21Arizona~60K1.08×
22Indiana~50K1.07×
23Louisiana~40K1.05×
24Ohio~90K1.02×
25Wisconsin~40K1.02×
26Oregon~30K0.98×
27South Carolina~40K0.95×
28Colorado~40K0.91×
29North Carolina~70K0.90×
30Georgia~70K0.85×
31Maine~8K0.83×
32Michigan~60K0.80×
33Washington~40K0.77×
34Virginia~50K0.74×
35Utah~20K0.74×
36Nevada~20K0.71×
37Pennsylvania~60K0.65×
38Illinois~60K0.63×
39Florida~100K0.61×
40New Hampshire~7K0.61×
41California~200K0.57×
42Delaware~4K0.57×
43Maryland~20K0.47×
44Rhode Island~4K0.47×
45Connecticut~10K0.44×
46Washington, District of Columbia~4K0.44×
47Hawaii~5K0.39×
48Massachusetts~20K0.38×
49New York~60K0.36×
50New Jersey~20K0.28×
Fig. 06

Affinity by region

Affinity by region — Dwight Yoakam, United States
0.28×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dwight Yoakam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dwight Yoakam audience
#·InterestCategoryAffinity×
01MacGyverMovies & TV55.06×
02FrasierMovies & TV48.84×
03Dianne WiestMovies & TV48.15×
04Kris KristoffersonMusic & Radio38.99×
05NCIS (franchise)Movies & TV35.31×
0690210 (TV series)Movies & TV34.97×
07Hank WilliamsMusic & Radio34.95×
08Kenny RogersMusic & Radio31.84×
09Jeremy RennerMovies & TV31.14×
10Military pressSports30.27×
11The EqualizerMovies & TV30.04×
12Chicago Fire (TV series)Movies & TV29.07×
13Mad MenMovies & TV26.91×
14Big Brother (TV series)Movies & TV23.28×
15Animal Kingdom (TV series)Movies & TV18.48×
16American Music AwardMusic & Radio17.30×
17Willie NelsonMusic & Radio15.74×
18Georgie & Mandy's First MarriageMovies & TV14.02×
19Alternative countryMusic & Radio12.17×
20American folk musicMusic & Radio10.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dwight Yoakam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dwight Yoakam audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.74×
SpiritualityBALANCE2.26×
Community OrientationOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dwight Yoakam audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Early Adopter MentalityPOWER0.92×
Urban LifestyleOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dwight Yoakam have in United States?

Dwight Yoakam has an estimated audience of 2,506,869 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Dwight Yoakam fans?

47.6% of Dwight Yoakam fans are female, 52.4% are male, with an average age of 48.9 years.

03

Which brands do Dwight Yoakam fans like most?

Dwight Yoakam fans show strongest brand affinity for NCIS (franchise) (35.31×), MacGyver (55.06×), and Georgie & Mandy's First Marriage (14.02×) over the country average.

04

Where do Dwight Yoakam fans live in United States?

Dwight Yoakam fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dwight Yoakam fans also like?

Beyond Dwight Yoakam itself, the audience over-indexes on MacGyver (55.06×), Georgie & Mandy's First Marriage (14.02×), Kris Kristofferson (38.99×), and American folk music (10.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dwight Yoakam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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