Hank Williams Audience in United States

Hank Williams logo

Hank Williams has an estimated audience of 1,504,842 people in United States. 48.8% are female, 51.2% are male, average age 44.8. Top regions: Texas, California, Florida. Top brand affinities: Hank Williams Jr., Dianne Wiest, NCIS (franchise), Willie Nelson, Dolly Parton.

The average Hank Williams fan in United States is 44.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Hank Williams Jr., Dianne Wiest, NCIS (franchise), with strongest over-indexing on Hank Williams Jr. (38.8× the country average). Demographically, the Hank Williams audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Hank Williams fans

Demographic split for Hank Williams audience in United States
MetricValue
Female48.8%
Male51.2%
Average age44.8
Estimated audience size1,504,842

Audience persona

The typical Hank Williams fan in United States is balanced, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Hank Williams Jr..

Top regions in United States

Top regions ranked by reach for Hank Williams in United States
RegionReachAffinity
Texas125,8520.97×
California90,0270.54×
Florida67,5940.66×
Alabama58,4742.78×
Tennessee57,9181.92×
North Carolina50,8541.12×
Ohio49,4091.07×
Georgia44,2750.96×
New York42,9570.51×
Pennsylvania40,2070.79×
Illinois36,6090.73×
Michigan34,2700.87×
Kentucky32,2281.71×
Virginia31,6100.86×
Indiana30,2201.1×
Missouri29,9151.23×
Louisiana27,5901.42×
Arizona26,5690.86×
Oklahoma25,5891.53×
South Carolina24,9781.1×
Washington21,8040.72×
Wisconsin20,9680.93×
Minnesota19,0620.88×
Colorado18,9990.8×
Massachusetts18,8670.64×
Arkansas18,4091.48×
Mississippi17,7421.43×
New Jersey16,3370.43×
Oregon15,2950.89×
West Virginia14,9222.13×
Maryland13,9510.54×
Iowa13,8331.12×
Kansas13,1011.1×
Utah9,7610.72×
Connecticut9,2930.62×
Nevada8,4530.58×
Nebraska8,0461.07×
New Mexico7,9111.05×
Idaho7,0830.94×
Maine5,5011.02×
Montana5,1371.23×
New Hampshire4,9850.84×
South Dakota3,7161.07×
North Dakota3,5821.16×
Alaska2,9460.92×
Rhode Island2,7980.58×
Washington, District of Columbia2,4050.53×
Wyoming2,4001.08×
Vermont2,3560.89×
Hawaii2,2340.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hank Williams audience
BrandAffinityCategory
Hank Williams Jr.38.8×Music & Radio
Dianne Wiest41.94×Movies & TV
NCIS (franchise)22.23×Movies & TV
Willie Nelson14.9×Music & Radio
Dolly Parton11.56×Music & Radio
MacGyver32.85×Movies & TV
Dwight Yoakam24.13×Music & Radio
Kris Kristofferson24.73×Music & Radio
Animal Kingdom (TV series)15.24×Movies & TV
American folk music6.86×Music & Radio
Aidan Gillen39.04×Movies & TV
Chicago Fire (TV series)19.05×Movies & TV
Alan Jackson17.19×Music & Radio
Johnny Cash16.43×Music & Radio
Kenny Rogers21.8×Music & Radio
Military press22.71×Sports
Alternative country8.67×Music & Radio
Jeremy Renner14.92×Movies & TV
Georgie & Mandy's First Marriage6.59×Movies & TV
Frasier26.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hank Williams audience
TraitClusterScore
PatriotismCONSERVATISM1.74
TraditionCONSERVATISM1.53
SpiritualityBALANCE1.39
Need for SecurityCONSERVATISM1.38
Risk AppetiteTHRILL1.27
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Hank Williams
CountryShare
United States69.7%
United Kingdom7.0%
Canada4.7%

See Hank Williams audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Hank Williams have in United States?

Hank Williams has an estimated audience of 1,504,842 people in United States, concentrated in Texas and California.

What is the gender split and age of Hank Williams fans?

48.8% of Hank Williams fans are female, 51.2% are male, with an average age of 44.8 years.

Which brands do Hank Williams fans like most?

Hank Williams fans show strongest brand affinity for Hank Williams Jr. (38.8×), Dianne Wiest (41.94×), and NCIS (franchise) (22.23×) over the country average.

Where do Hank Williams fans live in United States?

Hank Williams fans in United States are most concentrated in Texas (reach 125,852), California (reach 90,027), and Florida (reach 67,594). These three regions account for the largest share of the active audience.

What other brands do Hank Williams fans also like?

Beyond Hank Williams itself, the audience over-indexes on Dianne Wiest (41.94×), NCIS (franchise) (22.23×), Willie Nelson (14.9×), and Dolly Parton (11.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hank Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.