Rascasse Audience Intelligence

Hank Williams Audience in United States

A data profile of the people who buy, follow and care about Hank Williams in United States — modelled from more than twelve digital signal sources. Hank Williams has an estimated audience of 1,447,284 people in United States.

#49among Country music in United States#3697among Person in United States#2196in Music & Radio

The average Hank Williams fan in United States is 44.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hank Williams Jr., Dianne Wiest, NCIS (franchise), with strongest over-indexing on Hank Williams Jr. (38.8× the country average).

Demographically, the Hank Williams audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hank Williams fan in United States is balanced, around 44.8 years old, with strong Tradition tendencies and a notable affinity for Hank Williams Jr..

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hank Williams profile in United States.

Audience size
1.4M
in United States
Gender
48.8%♀
51.2% male
Age
44.8
average years
Country rank
#18241
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hank Williams fans

48.8% are female, 51.2% are male, average age 44.8.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Hank Williams audience in United States
MetricValue
Female48.8%
Male51.2%
Average age44.8
Estimated audience size1,447,284
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Hank Williams audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3916%
40-4923%
50+36%
Fig. 04

Worldwide distribution

69.2%

of the worldwide Hank Williams audience comes from United States.

Worldwide audience distribution share by country for Hank Williams
CountryShare
United States69.2%
United Kingdom7.2%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hank Williams audience in United States is strongest.

Fig. 05

Top regions by affinity

Hank Williams fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~60K2.62×
02West Virginia~20K2.19×
03Tennessee~60K1.82×
04Kentucky~30K1.68×
05Arkansas~20K1.59×
06Oklahoma~30K1.51×
07Mississippi~20K1.49×
08Louisiana~30K1.39×
09Missouri~30K1.29×
10Montana~5K1.28×
11South Dakota~4K1.24×
12North Dakota~4K1.19×
13Iowa~10K1.15×
14Kansas~10K1.12×
15South Carolina~20K1.09×
16Indiana~30K1.08×
17New Mexico~8K1.08×
18North Carolina~50K1.06×
19Ohio~50K1.05×
20Nebraska~8K1.05×
21Maine~6K1.04×
22Idaho~7K0.98×
23Alaska~3K0.97×
24Vermont~3K0.96×
25Wisconsin~20K0.95×
26Minnesota~20K0.94×
27Texas~100K0.93×
28Georgia~40K0.93×
29Michigan~30K0.88×
30Virginia~30K0.86×
31Oregon~10K0.85×
32New Hampshire~5K0.83×
33Arizona~20K0.80×
34Pennsylvania~40K0.76×
35Colorado~20K0.76×
36Utah~10K0.71×
37Illinois~30K0.70×
38Washington~20K0.70×
39Florida~70K0.65×
40Delaware~3K0.64×
41Rhode Island~3K0.63×
42Nevada~9K0.61×
43Connecticut~9K0.60×
44Massachusetts~20K0.58×
45Washington, District of Columbia~3K0.56×
46Maryland~10K0.54×
47California~90K0.52×
48New York~40K0.48×
49Hawaii~3K0.48×
50New Jersey~20K0.42×
Fig. 06

Affinity by region

Affinity by region — Hank Williams, United States
0.42×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hank Williams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hank Williams audience
#·InterestCategoryAffinity×
01Dianne WiestMovies & TV41.94×
02Aidan GillenMovies & TV39.04×
03Hank Williams Jr.Music & Radio38.80×
04MacGyverMovies & TV32.85×
05FrasierMovies & TV26.81×
06Kris KristoffersonMusic & Radio24.73×
07Dwight YoakamMusic & Radio24.13×
08Military pressSports22.71×
09NCIS (franchise)Movies & TV22.23×
10Kenny RogersMusic & Radio21.80×
11Chicago Fire (TV series)Movies & TV19.05×
12Alan JacksonMusic & Radio17.19×
13Johnny CashMusic & Radio16.43×
14Mad MenMovies & TV16.34×
15Animal Kingdom (TV series)Movies & TV15.24×
16Willie NelsonMusic & Radio14.90×
17Dolly PartonMusic & Radio11.56×
18Alternative countryMusic & Radio8.67×
19Ella LangleyMusic & Radio7.08×
20American folk musicMusic & Radio6.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hank Williams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hank Williams audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.00×
SpiritualityBALANCE1.78×
DIY MentalityTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hank Williams audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Healthy LifestyleBALANCE0.94×
Urban LifestyleOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hank Williams have in United States?

Hank Williams has an estimated audience of 1,447,284 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Hank Williams fans?

48.8% of Hank Williams fans are female, 51.2% are male, with an average age of 44.8 years.

03

Which brands do Hank Williams fans like most?

Hank Williams fans show strongest brand affinity for Hank Williams Jr. (38.8×), Dianne Wiest (41.94×), and NCIS (franchise) (22.23×) over the country average.

04

Where do Hank Williams fans live in United States?

Hank Williams fans in United States are most concentrated in Texas (reach ~100K), California (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Hank Williams fans also like?

Beyond Hank Williams itself, the audience over-indexes on Dianne Wiest (41.94×), NCIS (franchise) (22.23×), Willie Nelson (14.9×), and Dolly Parton (11.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hank Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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