Rascasse Audience Intelligence

Johnny Cash Audience in United States

A data profile of the people who buy, follow and care about Johnny Cash in United States — modelled from more than twelve digital signal sources. Johnny Cash has an estimated audience of 4,670,905 people in United States.

#13among Country music in United States#807among Person in United States#625in Music & Radio

The average Johnny Cash fan in United States is 45.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Willie Nelson, TeamSnap, Dolly Parton, with strongest over-indexing on Willie Nelson (9.59× the country average).

Demographically, the Johnny Cash audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Johnny Cash fan in United States is balanced, around 45.9 years old, with strong Spirituality tendencies and a notable affinity for Willie Nelson.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Johnny Cash profile in United States.

Audience size
4.7M
in United States
Gender
49.0%♀
51.0% male
Age
45.9
average years
Country rank
#7078
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Johnny Cash fans

49.0% are female, 51.0% are male, average age 45.9.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Johnny Cash audience in United States
MetricValue
Female49.0%
Male51.0%
Average age45.9
Estimated audience size4,670,905
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Johnny Cash audience in United States
Age bracketShare%
16-1911%
20-2911%
30-3914%
40-4922%
50+41%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Johnny Cash audience comes from United States.

Worldwide audience distribution share by country for Johnny Cash
CountryShare
United States36.7%
Germany9.3%
United Kingdom8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Johnny Cash audience in United States is strongest.

Fig. 05

Top regions by affinity

Johnny Cash fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~70K1.82×
02Tennessee~200K1.67×
03West Virginia~30K1.32×
04Kentucky~80K1.30×
05Oklahoma~60K1.23×
06Montana~20K1.23×
07Missouri~90K1.22×
08North Dakota~10K1.22×
09South Dakota~10K1.20×
10Iowa~50K1.19×
11Idaho~30K1.14×
12Wisconsin~80K1.13×
13Minnesota~80K1.13×
14Mississippi~40K1.12×
15Indiana~100K1.11×
16Alabama~70K1.10×
17New Mexico~30K1.09×
18Kansas~40K1.08×
19Nebraska~30K1.08×
20Maine~20K1.08×
21Alaska~10K1.05×
22Oregon~60K1.02×
23Ohio~100K1.00×
24Utah~40K1.00×
25New Hampshire~20K0.99×
26Vermont~8K0.99×
27Michigan~100K0.96×
28Colorado~70K0.96×
29South Carolina~70K0.96×
30Pennsylvania~100K0.95×
31North Carolina~100K0.95×
32Arizona~90K0.95×
33Texas~400K0.91×
34Louisiana~50K0.91×
35Illinois~100K0.89×
36Washington~80K0.87×
37Georgia~100K0.84×
38Virginia~90K0.83×
39Nevada~40K0.79×
40California~400K0.78×
41Massachusetts~70K0.77×
42Connecticut~40K0.76×
43Rhode Island~10K0.74×
44Florida~200K0.72×
45Washington, District of Columbia~10K0.71×
46New York~200K0.70×
47Maryland~50K0.68×
48Delaware~9K0.68×
49New Jersey~80K0.63×
50Hawaii~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Johnny Cash, United States
0.55×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Johnny Cash audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Johnny Cash audience
#·InterestCategoryAffinity×
01TeamSnapSports29.46×
02Little RichardMusic & Radio19.11×
03Roy OrbisonMusic & Radio13.13×
04Kris KristoffersonMusic & Radio12.70×
05Billy Ray CyrusMusic & Radio12.39×
06Buddy HollyMusic & Radio12.19×
07Hot Chocolate (band)Music & Radio11.47×
08Willie NelsonMusic & Radio9.59×
09George StraitMusic & Radio7.13×
10Alan JacksonMusic & Radio7.04×
11Billy JoelMusic & Radio6.93×
12Country Music TelevisionMusic & Radio6.72×
13Dolly PartonMusic & Radio6.66×
14HudlSports5.90×
15Ella LangleyMusic & Radio3.85×
16BiblePolitics & Society3.32×
17YouTube MusicInternet & Social Media3.19×
18Daily MailNews2.77×
19Cancer awarenessHealth2.66×
20Country musicMusic & Radio1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Johnny Cash audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Johnny Cash audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.65×
Community OrientationOPEN1.25×
TravellingTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Johnny Cash audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
MindfulnessBALANCE0.90×
Design AffinityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Johnny Cash have in United States?

Johnny Cash has an estimated audience of 4,670,905 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Johnny Cash fans?

49.0% of Johnny Cash fans are female, 51.0% are male, with an average age of 45.9 years.

03

Which brands do Johnny Cash fans like most?

Johnny Cash fans show strongest brand affinity for Willie Nelson (9.59×), TeamSnap (29.46×), and Dolly Parton (6.66×) over the country average.

04

Where do Johnny Cash fans live in United States?

Johnny Cash fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Johnny Cash fans also like?

Beyond Johnny Cash itself, the audience over-indexes on TeamSnap (29.46×), Dolly Parton (6.66×), Little Richard (19.11×), and Billy Ray Cyrus (12.39×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Johnny Cash. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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