Rascasse Audience Intelligence

Little Richard Audience in United States

A data profile of the people who buy, follow and care about Little Richard in United States — modelled from more than twelve digital signal sources. Little Richard has an estimated audience of 1,411,672 people in United States.

#32among R&B in United States#3804among Person in United States#2248in Music & Radio

The average Little Richard fan in United States is 46.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, North Carolina.

Top brand affinities include Hannover 96, Sha Na Na, Elvis Presley's Graceland, with strongest over-indexing on Hannover 96 (462.95× the country average).

Demographically, the Little Richard audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Little Richard fan in United States is more male, around 46.2 years old, with strong Community Orientation tendencies and a notable affinity for Hannover 96.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Little Richard profile in United States.

Audience size
1.4M
in United States
Gender
43.1%♀
56.9% male
Age
46.2
average years
Country rank
#18570
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Little Richard fans

43.1% are female, 56.9% are male, average age 46.2.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Little Richard audience in United States
MetricValue
Female43.1%
Male56.9%
Average age46.2
Estimated audience size1,411,672
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Little Richard audience in United States
Age bracketShare%
16-1911%
20-2911%
30-3914%
40-4921%
50+43%
Fig. 04

Worldwide distribution

47.0%

of the worldwide Little Richard audience comes from United States.

Worldwide audience distribution share by country for Little Richard
CountryShare
United States47.0%
United Kingdom9.3%
Germany4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Little Richard audience in United States is strongest.

Fig. 05

Top regions by affinity

Little Richard fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~100K2.41×
02Alaska~7K2.18×
03Mississippi~20K1.54×
04Alabama~30K1.49×
05Georgia~60K1.44×
06Louisiana~30K1.44×
07Tennessee~40K1.34×
08South Carolina~20K1.18×
09Maryland~30K1.17×
10Arkansas~10K1.14×
11Washington, District of Columbia~5K1.10×
12Missouri~20K1.06×
13Virginia~40K1.04×
14Ohio~40K1.03×
15Kentucky~20K1.03×
16Delaware~4K1.03×
17Michigan~40K1.02×
18Pennsylvania~50K0.99×
19Oklahoma~20K0.97×
20Illinois~40K0.96×
21Indiana~20K0.95×
22Rhode Island~4K0.94×
23Texas~100K0.92×
24Wisconsin~20K0.92×
25West Virginia~6K0.92×
26New York~70K0.90×
27New Jersey~30K0.90×
28Connecticut~10K0.90×
29Nevada~10K0.89×
30Kansas~10K0.88×
31New Mexico~6K0.88×
32California~100K0.87×
33Florida~80K0.86×
34Massachusetts~20K0.85×
35Arizona~20K0.84×
36Washington~20K0.83×
37Minnesota~20K0.83×
38Maine~4K0.83×
39Colorado~20K0.82×
40Nebraska~6K0.81×
41New Hampshire~4K0.81×
42Oregon~10K0.80×
43Iowa~9K0.80×
44Vermont~2K0.80×
45Utah~10K0.76×
46North Dakota~2K0.76×
47Idaho~5K0.73×
48Montana~3K0.71×
49South Dakota~2K0.70×
50Hawaii~4K0.62×
Fig. 06

Affinity by region

Affinity by region — Little Richard, United States
0.62×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Little Richard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Little Richard audience
#·InterestCategoryAffinity×
01Hannover 96Sports462.95×
02Sha Na NaMusic & Radio235.31×
03Waldemar AntonSports231.82×
04Maximilian BeierSports231.70×
05Financial intelligence (business)Topic140.59×
06Elvis Presley's GracelandTravel & Leisure109.86×
07Boston College EaglesSports86.71×
08Kim GordonMusic & Radio82.33×
09The Shannara ChroniclesMovies & TV72.97×
10Chuck BerryMusic & Radio69.24×
11Circa (company)Sports63.85×
12Jerry Lee LewisMusic & Radio56.01×
13Verizon FiOSTechnology & Electronics50.88×
14PelagicPets & Animals48.73×
15Bobby DarinMovies & TV37.85×
16Roy OrbisonMusic & Radio32.77×
17Buddy HollyMusic & Radio25.29×
18Jensen AcklesMovies & TV20.00×
19Eyes Wide ShutMovies & TV19.83×
20The GodfathersMusic & Radio14.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Little Richard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Little Richard audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.06×
SpiritualityBALANCE1.82×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Little Richard audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.90×
Healthy LifestyleBALANCE0.99×
Risk AppetiteTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Little Richard have in United States?

Little Richard has an estimated audience of 1,411,672 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Little Richard fans?

43.1% of Little Richard fans are female, 56.9% are male, with an average age of 46.2 years.

03

Which brands do Little Richard fans like most?

Little Richard fans show strongest brand affinity for Hannover 96 (462.95×), Sha Na Na (235.31×), and Elvis Presley's Graceland (109.86×) over the country average.

04

Where do Little Richard fans live in United States?

Little Richard fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and North Carolina (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Little Richard fans also like?

Beyond Little Richard itself, the audience over-indexes on Sha Na Na (235.31×), Elvis Presley's Graceland (109.86×), Circa (company) (63.85×), and Chuck Berry (69.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More R&B audiences in United States

See Little Richard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Little Richard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →