Little Richard Audience in United States

Little Richard logo

Little Richard has an estimated audience of 1,397,138 people in United States. 43.1% are female, 56.9% are male, average age 46.2. Top regions: California, Texas, North Carolina. Top brand affinities: Hannover 96, Sha Na Na, Elvis Presley's Graceland, Circa (company), Chuck Berry.

The average Little Richard fan in United States is 46.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, North Carolina. Top brand affinities include Hannover 96, Sha Na Na, Elvis Presley's Graceland, with strongest over-indexing on Hannover 96 (462.95× the country average). Demographically, the Little Richard audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: R&B

Demographics of Little Richard fans

Demographic split for Little Richard audience in United States
MetricValue
Female43.1%
Male56.9%
Average age46.2
Estimated audience size1,397,138

Audience persona

The typical Little Richard fan in United States is more male, around 46.2 years old, with strong Patriotism tendencies and a notable affinity for Hannover 96.

Top regions in United States

Top regions ranked by reach for Little Richard in United States
RegionReachAffinity
California137,6060.9×
Texas117,2480.98×
North Carolina108,0932.57×
Florida82,4760.87×
New York72,5240.93×
Georgia64,3761.5×
Illinois47,8301.03×
Pennsylvania46,9541×
Ohio45,8911.07×
Tennessee39,1581.4×
Michigan38,0131.04×
Virginia36,5951.08×
New Jersey31,4310.88×
Alabama30,1881.55×
Maryland27,6471.15×
Louisiana25,6261.42×
Arizona25,5550.9×
Indiana25,4601×
South Carolina25,1111.19×
Missouri25,0181.11×
Massachusetts23,9690.87×
Washington23,6930.85×
Wisconsin19,3610.92×
Kentucky18,3781.05×
Mississippi17,5531.52×
Minnesota17,2980.86×
Colorado16,6660.76×
Oklahoma15,6181.01×
Oregon13,3990.84×
Arkansas13,1781.14×
Connecticut12,5620.9×
Nevada11,7220.87×
Kansas10,1070.92×
Iowa9,5480.83×
Utah9,2980.74×
Alaska6,2382.09×
New Mexico5,9560.85×
Nebraska5,6180.8×
West Virginia5,4980.85×
Idaho4,9160.7×
Washington, District of Columbia4,6681.11×
New Hampshire4,1980.76×
Rhode Island3,8930.88×
Maine3,7300.75×
Delaware3,6780.95×
Hawaii3,2610.54×
Montana2,5030.65×
South Dakota1,9050.59×
North Dakota1,7980.63×
Vermont1,6830.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Little Richard audience
BrandAffinityCategory
Hannover 96462.95×Sports
Sha Na Na235.31×Music & Radio
Elvis Presley's Graceland109.86×Travel & Leisure
Circa (company)63.85×Sports
Chuck Berry69.24×Music & Radio
Verizon FiOS50.88×Technology & Electronics
Financial intelligence (business)140.59×
Jerry Lee Lewis56.01×Music & Radio
Jensen Ackles20×Movies & TV
Kim Gordon82.33×Music & Radio
Bobby Darin37.85×Movies & TV
Eyes Wide Shut19.83×Movies & TV
Roy Orbison32.77×Music & Radio
Maximilian Beier231.7×Sports
The Shannara Chronicles72.97×Movies & TV
Buddy Holly25.29×Music & Radio
The Godfathers14.4×Music & Radio
Pelagic48.73×Pets & Animals
Jawbreaker (band)31.86×Music & Radio
Waldemar Anton231.82×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Little Richard audience
TraitClusterScore
PatriotismCONSERVATISM2.14
Risk AppetiteTHRILL2.06
SpiritualityBALANCE1.6
TraditionCONSERVATISM1.47
Community OrientationOPEN1.4
Need for SecurityCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Little Richard
CountryShare
United States47.5%
United Kingdom10.1%
Brazil3.8%

See Little Richard audiences in other countries

More R&B audiences in United States

Frequently asked questions

How many fans does Little Richard have in United States?

Little Richard has an estimated audience of 1,397,138 people in United States, concentrated in California and Texas.

What is the gender split and age of Little Richard fans?

43.1% of Little Richard fans are female, 56.9% are male, with an average age of 46.2 years.

Which brands do Little Richard fans like most?

Little Richard fans show strongest brand affinity for Hannover 96 (462.95×), Sha Na Na (235.31×), and Elvis Presley's Graceland (109.86×) over the country average.

Where do Little Richard fans live in United States?

Little Richard fans in United States are most concentrated in California (reach 137,606), Texas (reach 117,248), and North Carolina (reach 108,093). These three regions account for the largest share of the active audience.

What other brands do Little Richard fans also like?

Beyond Little Richard itself, the audience over-indexes on Sha Na Na (235.31×), Elvis Presley's Graceland (109.86×), Circa (company) (63.85×), and Chuck Berry (69.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Little Richard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.