Rascasse Audience Intelligence

Verizon FiOS Target Market in United States

A data profile of the people who buy, follow and care about Verizon FiOS in United States — modelled from more than twelve digital signal sources. Verizon FiOS has an estimated audience of 1,966,494 people in United States.

#1484among Brand in United States#522in Technology & Electronics

The average Verizon FiOS fan in United States is 33.4 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Pennsylvania.

Top brand affinities include Rick Fox, Frauen-Bundesliga, Route One, with strongest over-indexing on Rick Fox (84.11× the country average).

Demographically, the Verizon FiOS audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Verizon FiOS fan in United States is balanced, around 33.4 years old, with strong Mindfulness tendencies and a notable affinity for Rick Fox.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Verizon FiOS profile in United States.

Audience size
2M
in United States
Gender
47.3%♀
52.7% male
Age
33.4
average years
Country rank
#14436
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Verizon FiOS

47.3% are female, 52.7% are male, average age 33.4.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Verizon FiOS audience in United States
MetricValue
Female47.3%
Male52.7%
Average age33.4
Estimated audience size1,966,494
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Verizon FiOS audience in United States
Age bracketShare%
16-1938%
20-2919%
30-3916%
40-4914%
50+12%
Fig. 04

Worldwide distribution

92.1%

of the worldwide Verizon FiOS audience comes from United States.

Worldwide audience distribution share by country for Verizon FiOS
CountryShare
United States92.1%
China3.0%
Japan0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Verizon FiOS audience in United States is strongest.

Fig. 05

Top regions by affinity

Verizon FiOS customers by region in United States
#RegionReachAffinity×
01Rhode Island~50K7.65×
02New Jersey~300K6.53×
03Maryland~200K5.47×
04New York~600K5.17×
05Delaware~30K4.98×
06Virginia~200K4.77×
07Washington, District of Columbia~20K3.72×
08Pennsylvania~300K3.61×
09Massachusetts~100K3.17×
10Alaska~3K0.76×
11Wyoming~2K0.72×
12North Dakota~3K0.70×
13South Dakota~3K0.68×
14Montana~4K0.63×
15Connecticut~10K0.61×
16New Hampshire~5K0.56×
17Hawaii~5K0.51×
18Idaho~5K0.48×
19Mississippi~8K0.45×
20New Mexico~5K0.45×
21West Virginia~4K0.45×
22Nebraska~4K0.43×
23Maine~3K0.41×
24Arkansas~7K0.39×
25Kansas~6K0.36×
26Oklahoma~8K0.34×
27Utah~6K0.33×
28Iowa~5K0.31×
29Louisiana~8K0.29×
30Kentucky~7K0.28×
31Oregon~7K0.27×
32Nevada~6K0.27×
33South Carolina~8K0.26×
34Wisconsin~8K0.26×
35Alabama~8K0.26×
36Missouri~8K0.25×
37North Carolina~10K0.23×
38Tennessee~9K0.23×
39Minnesota~7K0.23×
40Florida~30K0.22×
41Indiana~8K0.22×
42Colorado~7K0.21×
43Georgia~10K0.20×
44Arizona~8K0.20×
45Michigan~10K0.19×
46Washington~8K0.19×
47Ohio~10K0.18×
48Illinois~10K0.16×
49California~30K0.15×
50Texas~20K0.13×
Fig. 06

Affinity by region

Affinity by region — Verizon FiOS, United States
0.13×1.00×7.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Verizon FiOS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Verizon FiOS audience
#·InterestCategoryAffinity×
01Route OneFashion & Accessoires156.00×
02Frauen-BundesligaSports119.41×
03Jain UniversityBusiness & Career100.92×
04Rick FoxMovies & TV84.11×
05New Star SoccerGames80.79×
06Josh FlaggMovies & TV78.34×
07Fredrik EklundBusiness & Career57.49×
08Dom Pérignon (wine)Food & Beverages47.05×
09Fish Tank (film)Movies & TV37.18×
10TapiocaFood & Beverages36.79×
11Carli LloydSports35.94×
12Spanglish (film)Movies & TV23.64×
13Temples (band)Music & Radio13.75×
14Le CreusetHome & Garden10.24×
15Melissa RauchMovies & TV6.22×
16Blues musicMusic & Radio2.23×
17Heavy metal musicMusic & Radio2.15×
18Electronic musicMusic & Radio2.11×
19NFLSports1.59×
20SportsSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Verizon FiOS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Verizon FiOS audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.65×
SustainabilityBALANCE1.62×
Quality AwarenessPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Verizon FiOS audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.59×
TraditionCONSERVATISM0.68×
Community OrientationOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Verizon FiOS's target market in United States?

Verizon FiOS's target market in United States covers an estimated 1,966,494 people, concentrated in New York and New Jersey.

02

What is the gender split and age of Verizon FiOS customers?

47.3% of the Verizon FiOS audience are female, 52.7% are male, with an average age of 33.4 years.

03

Which brands do Verizon FiOS fans like most?

Verizon FiOS fans show strongest brand affinity for Rick Fox (84.11×), Frauen-Bundesliga (119.41×), and Route One (156×) over the country average.

04

Where do Verizon FiOS fans live in United States?

Verizon FiOS fans in United States are most concentrated in New York (reach ~600K), New Jersey (reach ~300K), and Pennsylvania (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Verizon FiOS fans also like?

Beyond Verizon FiOS itself, the audience over-indexes on Frauen-Bundesliga (119.41×), Route One (156×), Dom Pérignon (wine) (47.05×), and Fish Tank (film) (37.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Verizon FiOS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Verizon FiOS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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