Rascasse Audience Intelligence

Tapioca Audience in United States

A data profile of the people who buy, follow and care about Tapioca in United States — modelled from more than twelve digital signal sources. Tapioca has an estimated audience of 555,342 people in United States.

#122among Sweet in United States#10970among Topic in United States#1845in Food & Beverages

The average Tapioca fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tainan, Pudding, Taichung, with strongest over-indexing on Tainan (93.46× the country average).

Demographically, the Tapioca audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tapioca fan in United States is more female, around 33.9 years old, with strong Extroversion tendencies and a notable affinity for Tainan.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tapioca profile in United States.

Audience size
555K
in United States
Gender
63.1%♀
36.9% male
Age
33.9
average years
Country rank
#34443
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tapioca fans

63.1% are female, 36.9% are male, average age 33.9.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Tapioca audience in United States
MetricValue
Female63.1%
Male36.9%
Average age33.9
Estimated audience size555,342
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Tapioca audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3920%
40-4917%
50+9%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Tapioca audience comes from United States.

Worldwide audience distribution share by country for Tapioca
CountryShare
Japan20.9%
Brazil18.3%
United States11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tapioca audience in United States is strongest.

Fig. 05

Top regions by affinity

Tapioca fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K1.69×
02Texas~70K1.45×
03Massachusetts~10K1.28×
04Florida~50K1.22×
05California~70K1.18×
06New Jersey~20K1.18×
07Washington~10K1.18×
08Connecticut~7K1.18×
09Illinois~20K1.17×
10New York~40K1.16×
11Washington, District of Columbia~2K1.09×
12Utah~5K1.07×
13Alaska~1K1.07×
14North Carolina~20K1.05×
15Virginia~10K1.05×
16Maryland~10K1.02×
17New Mexico~3K1.02×
18Georgia~20K1.01×
19Colorado~9K1.00×
20Oregon~6K1.00×
21Oklahoma~6K0.99×
22Kansas~4K0.99×
23Rhode Island~2K0.99×
24Pennsylvania~20K0.98×
25Arkansas~4K0.98×
26Maine~2K0.98×
27Minnesota~8K0.97×
28Iowa~4K0.97×
29Vermont<1K0.97×
30Tennessee~10K0.94×
31Indiana~10K0.94×
32Nebraska~3K0.94×
33Nevada~5K0.93×
34Idaho~3K0.92×
35New Hampshire~2K0.92×
36Arizona~10K0.91×
37Missouri~8K0.89×
38Delaware~1K0.89×
39South Carolina~7K0.88×
40Wisconsin~7K0.88×
41Louisiana~6K0.88×
42South Dakota~1K0.88×
43Ohio~10K0.87×
44Michigan~10K0.87×
45North Dakota<1K0.87×
46Kentucky~6K0.85×
47Montana~1K0.85×
48Alabama~6K0.83×
49Mississippi~4K0.77×
50West Virginia~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Tapioca, United States
0.77×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tapioca audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tapioca audience
#·InterestCategoryAffinity×
01TainanTravel & Leisure93.46×
02TaichungTravel & Leisure65.42×
03ChatimeFood & Beverages57.64×
04Taiwanese cuisineFood & Beverages49.53×
05PuddingFood & Beverages33.92×
06International Chamber of CommerceBusiness & Career29.14×
07Survivor SeriesSports25.05×
08Chocolate LoversFood & Beverages16.36×
09Bubble teaFood & Beverages13.42×
10TaiwanTravel & Leisure9.04×
11MatchaFood & Beverages7.30×
12Southeast AsiaTravel & Leisure5.14×
13Green teaFood & Beverages4.82×
14Din Tai FungFood & Beverages4.52×
15East AsiaTravel & Leisure3.55×
16StarbucksFood & Beverages2.18×
17Panda ExpressFood & Beverages2.00×
18SugarFood & Beverages1.94×
19TeaFood & Beverages1.74×
20Macy'sShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tapioca audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tapioca audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.51×
TraditionCONSERVATISM1.36×
IndulgenceJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tapioca audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.92×
DIY MentalityTHRILL0.95×
Sports ActivityPOWER0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tapioca have in United States?

Tapioca has an estimated audience of 555,342 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tapioca fans?

63.1% of Tapioca fans are female, 36.9% are male, with an average age of 33.9 years.

03

Which brands do Tapioca fans like most?

Tapioca fans show strongest brand affinity for Tainan (93.46×), Pudding (33.92×), and Taichung (65.42×) over the country average.

04

Where do Tapioca fans live in United States?

Tapioca fans in United States are most concentrated in California (reach ~70K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Tapioca fans also like?

Beyond Tapioca itself, the audience over-indexes on Pudding (33.92×), Taichung (65.42×), Taiwanese cuisine (49.53×), and International Chamber of Commerce (29.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Tapioca audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tapioca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →