Tapioca Audience in United States
Tapioca has an estimated audience of 555,342 people in United States. 63.1% are female, 36.9% are male, average age 33.9. Top regions: Texas, California, Florida. Top brand affinities: Tainan, Pudding, Taichung, Taiwanese cuisine, International Chamber of Commerce.
The average Tapioca fan in United States is 33.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Tainan, Pudding, Taichung, with strongest over-indexing on Tainan (93.46× the country average). Demographically, the Tapioca audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Tapioca fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 33.9 |
| Estimated audience size | 555,342 |
Audience persona
The typical Tapioca fan in United States is more female, around 33.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Tainan.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 72,903 | 1.53× |
| California | 71,756 | 1.17× |
| Florida | 46,585 | 1.24× |
| New York | 38,124 | 1.23× |
| Illinois | 22,471 | 1.21× |
| Pennsylvania | 18,734 | 1× |
| North Carolina | 18,631 | 1.11× |
| Georgia | 17,498 | 1.02× |
| New Jersey | 17,478 | 1.24× |
| Ohio | 15,862 | 0.93× |
| Virginia | 15,118 | 1.12× |
| Massachusetts | 14,686 | 1.34× |
| Michigan | 13,410 | 0.92× |
| Washington | 13,363 | 1.2× |
| Tennessee | 10,844 | 0.97× |
| Maryland | 10,085 | 1.06× |
| Arizona | 10,059 | 0.89× |
| Indiana | 9,629 | 0.95× |
| Colorado | 8,733 | 1× |
| Missouri | 8,175 | 0.91× |
| Minnesota | 7,889 | 0.99× |
| South Carolina | 7,864 | 0.94× |
| Wisconsin | 7,402 | 0.89× |
| Connecticut | 6,824 | 1.23× |
| Alabama | 6,652 | 0.86× |
| Louisiana | 6,257 | 0.87× |
| Kentucky | 6,109 | 0.88× |
| Oklahoma | 6,049 | 0.98× |
| Oregon | 5,850 | 0.92× |
| Utah | 5,293 | 1.06× |
| Nevada | 4,960 | 0.92× |
| Arkansas | 4,496 | 0.98× |
| Iowa | 4,461 | 0.97× |
| Kansas | 4,350 | 0.99× |
| Hawaii | 3,944 | 1.65× |
| Mississippi | 3,465 | 0.76× |
| New Mexico | 2,527 | 0.91× |
| Nebraska | 2,512 | 0.9× |
| Idaho | 2,412 | 0.87× |
| New Hampshire | 1,940 | 0.89× |
| Washington, District of Columbia | 1,885 | 1.13× |
| Maine | 1,869 | 0.94× |
| West Virginia | 1,836 | 0.71× |
| Rhode Island | 1,694 | 0.96× |
| Delaware | 1,305 | 0.85× |
| Montana | 1,177 | 0.76× |
| Alaska | 1,089 | 0.92× |
| South Dakota | 1,066 | 0.83× |
| North Dakota | 923 | 0.81× |
| Vermont | 843 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tainan | 93.46× | Travel & Leisure |
| Pudding | 33.92× | Food & Beverages |
| Taichung | 65.42× | Travel & Leisure |
| Taiwanese cuisine | 49.53× | Food & Beverages |
| International Chamber of Commerce | 29.14× | Business & Career |
| Bubble tea | 13.42× | Food & Beverages |
| Taiwan | 9.04× | Travel & Leisure |
| Chatime | 57.64× | Food & Beverages |
| Chocolate Lovers | 16.36× | Food & Beverages |
| Southeast Asia | 5.14× | Travel & Leisure |
| Starbucks | 2.18× | Food & Beverages |
| Matcha | 7.3× | Food & Beverages |
| East Asia | 3.55× | Travel & Leisure |
| Survivor Series | 25.05× | Sports |
| Sugar | 1.94× | Food & Beverages |
| Green tea | 4.82× | Food & Beverages |
| Tea | 1.74× | Food & Beverages |
| Panda Express | 2× | Food & Beverages |
| Din Tai Fung | 4.52× | Food & Beverages |
| Macy's | 1.57× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.73 |
| Design Affinity | PREMIUM | 1.68 |
| Urban Lifestyle | OPEN | 1.6 |
| Sustainability | BALANCE | 1.54 |
| Indulgence | JOY | 1.54 |
| Travelling | THRILL | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 21.1% |
| Brazil | 18.5% |
| United States | 11.4% |
See Tapioca audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Tapioca have in United States?
Tapioca has an estimated audience of 555,342 people in United States, concentrated in Texas and California.
What is the gender split and age of Tapioca fans?
63.1% of Tapioca fans are female, 36.9% are male, with an average age of 33.9 years.
Which brands do Tapioca fans like most?
Tapioca fans show strongest brand affinity for Tainan (93.46×), Pudding (33.92×), and Taichung (65.42×) over the country average.
Where do Tapioca fans live in United States?
Tapioca fans in United States are most concentrated in Texas (reach 72,903), California (reach 71,756), and Florida (reach 46,585). These three regions account for the largest share of the active audience.
What other brands do Tapioca fans also like?
Beyond Tapioca itself, the audience over-indexes on Pudding (33.92×), Taichung (65.42×), Taiwanese cuisine (49.53×), and International Chamber of Commerce (29.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tapioca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.