Tainan Audience in United States
Tainan has an estimated audience of 439,697 people in United States. 63.4% are female, 36.6% are male, average age 39.1. Top regions: California, New York, Texas. Top brand affinities: Goop, Wok, Grinch, Hibachi, Google Home.
The average Tainan fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Goop, Wok, Grinch, with strongest over-indexing on Goop (14.49× the country average). Demographically, the Tainan audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Tainan fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 39.1 |
| Estimated audience size | 439,697 |
Audience persona
The typical Tainan fan in United States is more female, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 142,996 | 2.96× |
| New York | 49,595 | 2.02× |
| Texas | 32,678 | 0.86× |
| Washington | 25,546 | 2.9× |
| Florida | 16,850 | 0.57× |
| Illinois | 16,127 | 1.1× |
| New Jersey | 13,320 | 1.19× |
| Massachusetts | 13,280 | 1.53× |
| Virginia | 12,200 | 1.14× |
| Pennsylvania | 11,180 | 0.76× |
| Georgia | 10,040 | 0.74× |
| Arizona | 8,592 | 0.96× |
| Oregon | 8,400 | 1.67× |
| Maryland | 8,335 | 1.1× |
| Ohio | 7,940 | 0.59× |
| North Carolina | 7,345 | 0.56× |
| Michigan | 7,283 | 0.63× |
| Colorado | 6,388 | 0.92× |
| Hawaii | 5,611 | 2.97× |
| Minnesota | 4,736 | 0.75× |
| Wisconsin | 4,594 | 0.69× |
| Utah | 4,339 | 1.1× |
| Indiana | 4,239 | 0.53× |
| Tennessee | 3,983 | 0.45× |
| Washington, District of Columbia | 3,970 | 3× |
| Missouri | 3,825 | 0.54× |
| Connecticut | 3,780 | 0.86× |
| Nevada | 3,587 | 0.84× |
| South Carolina | 2,571 | 0.39× |
| Alabama | 2,509 | 0.41× |
| Kentucky | 2,268 | 0.41× |
| Louisiana | 2,246 | 0.4× |
| Oklahoma | 1,865 | 0.38× |
| Kansas | 1,830 | 0.53× |
| Idaho | 1,637 | 0.74× |
| Iowa | 1,554 | 0.43× |
| Mississippi | 1,516 | 0.42× |
| Arkansas | 1,459 | 0.4× |
| Alaska | 1,457 | 1.55× |
| New Mexico | 1,423 | 0.65× |
| Rhode Island | 1,327 | 0.95× |
| New Hampshire | 1,289 | 0.74× |
| West Virginia | 1,251 | 0.61× |
| Maine | 1,161 | 0.74× |
| Vermont | 1,142 | 1.48× |
| Montana | 1,088 | 0.89× |
| South Dakota | 1,074 | 1.06× |
| North Dakota | 1,046 | 1.16× |
| Wyoming | 1,012 | 1.55× |
| Nebraska | 1,010 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 14.49× | Internet & Social Media |
| Wok | 12.15× | Food & Beverages |
| Grinch | 7.23× | Movies & TV |
| Hibachi | 13.29× | Food & Beverages |
| Google Home | 10.78× | Technology & Electronics |
| Governor of Michigan | 12.18× | Politics & Society |
| headspace | 14.48× | Health |
| Grace Slick | 13.16× | Music & Radio |
| Vocal harmony | 6.57× | Music & Radio |
| Combat sport | 2.19× | Sports |
| Nationality | 2.69× | Politics & Society |
| Cam Ward | 4.75× | Sports |
| Hardik Pandya | 18.1× | Sports |
| Cherish (group) | 12.94× | Music & Radio |
| Fairy godmother | 7.98× | Literature |
| No Escape (1994 film) | 11.37× | Movies & TV |
| Hipster | 9.1× | Politics & Society |
| Ira Glass | 16.38× | Music & Radio |
| Mathcore | 7.35× | Music & Radio |
| UK garage | 5.01× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.26 |
| Indulgence | JOY | 2.21 |
| Risk Appetite | THRILL | 2.16 |
| Urban Lifestyle | OPEN | 1.55 |
| Extroversion | THRILL | 1.55 |
| Price Sensitivity | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 61.5% |
| Japan | 6.3% |
| United States | 5.2% |
See Tainan audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Tainan have in United States?
Tainan has an estimated audience of 439,697 people in United States, concentrated in California and New York.
What is the gender split and age of Tainan fans?
63.4% of Tainan fans are female, 36.6% are male, with an average age of 39.1 years.
Which brands do Tainan fans like most?
Tainan fans show strongest brand affinity for Goop (14.49×), Wok (12.15×), and Grinch (7.23×) over the country average.
Where do Tainan fans live in United States?
Tainan fans in United States are most concentrated in California (reach 142,996), New York (reach 49,595), and Texas (reach 32,678). These three regions account for the largest share of the active audience.
What other brands do Tainan fans also like?
Beyond Tainan itself, the audience over-indexes on Wok (12.15×), Grinch (7.23×), Hibachi (13.29×), and Google Home (10.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tainan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.