Rascasse Audience Intelligence

Taiwan Audience in United States

A data profile of the people who buy, follow and care about Taiwan in United States — modelled from more than twelve digital signal sources. Taiwan has an estimated audience of 9,401,491 people in United States.

#44among Country in United States#238among POI in United States#335in Travel & Leisure

The average Taiwan fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Nate Bargatze, Macau, Jackie Chan, with strongest over-indexing on Nate Bargatze (10.94× the country average).

Demographically, the Taiwan audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Taiwan fan in United States is more female, around 40.7 years old, with strong Social Media Usage tendencies and a notable affinity for Nate Bargatze.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taiwan profile in United States.

Audience size
9.4M
in United States
Gender
58.6%♀
41.4% male
Age
40.7
average years
Country rank
#3802
POI in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Taiwan fans

58.6% are female, 41.4% are male, average age 40.7.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Taiwan audience in United States
MetricValue
Female58.6%
Male41.4%
Average age40.7
Estimated audience size9,401,491
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Taiwan audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3917%
40-4919%
50+27%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Taiwan audience comes from United States.

Worldwide audience distribution share by country for Taiwan
CountryShare
China14.4%
Taiwan13.7%
United States9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taiwan audience in United States is strongest.

Fig. 05

Top regions by affinity

Taiwan fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~80K1.90×
02Washington, District of Columbia~50K1.73×
03California~1.5M1.60×
04Washington~300K1.58×
05Alaska~30K1.32×
06Massachusetts~200K1.31×
07New York~700K1.27×
08Utah~100K1.22×
09Oregon~100K1.20×
10Arizona~200K1.17×
11New Jersey~300K1.16×
12Virginia~300K1.12×
13Maryland~200K1.11×
14Illinois~300K1.09×
15Connecticut~100K1.06×
16Colorado~200K1.04×
17Pennsylvania~300K1.03×
18Texas~800K1.02×
19New Hampshire~40K1.02×
20Minnesota~100K1.00×
21Nevada~90K1.00×
22Florida~600K0.98×
23Idaho~50K0.98×
24Georgia~300K0.97×
25Michigan~200K0.97×
26Rhode Island~30K0.97×
27Maine~30K0.91×
28Montana~20K0.91×
29Vermont~20K0.91×
30North Carolina~300K0.89×
31Wisconsin~100K0.89×
32Oklahoma~90K0.88×
33Indiana~100K0.86×
34Kansas~60K0.86×
35Missouri~100K0.85×
36Alabama~100K0.85×
37Ohio~200K0.84×
38New Mexico~40K0.82×
39North Dakota~20K0.82×
40Tennessee~200K0.81×
41Iowa~60K0.81×
42Kentucky~90K0.79×
43Nebraska~40K0.79×
44South Carolina~100K0.77×
45Delaware~20K0.77×
46South Dakota~20K0.76×
47Arkansas~60K0.75×
48Louisiana~90K0.72×
49West Virginia~30K0.70×
50Mississippi~50K0.66×
Fig. 06

Affinity by region

Affinity by region — Taiwan, United States
0.66×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taiwan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taiwan audience
#·InterestCategoryAffinity×
01BaiduInternet & Social Media22.18×
02Taiwanese dramaMovies & TV20.54×
03Chinese television dramaMovies & TV19.59×
04TaobaoShopping17.33×
05MacauTravel & Leisure16.14×
06Michelle YeohMovies & TV15.59×
07Kumail NanjianiMovies & TV15.35×
08Jackie ChanMovies & TV14.85×
09Bruce LeeMovies & TV13.84×
10BeijingTravel & Leisure13.00×
11TibetTravel & Leisure12.82×
12TaipeiTravel & Leisure12.60×
13Priyanka ChopraMovies & TV12.49×
14Chinese languagePolitics & Society12.01×
15Nate BargatzeMusic & Radio10.94×
16Hong KongTravel & Leisure9.59×
17East AsiaTravel & Leisure8.86×
18The Breakfast ClubMovies & TV6.51×
19ReggaetonMusic & Radio4.73×
20GodPolitics & Society3.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taiwan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taiwan audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.64×
Price SensitivityPREMIUM1.51×
Community OrientationOPEN1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taiwan audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.08×
Healthy LifestyleBALANCE1.17×
Sports ActivityPOWER1.24×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Taiwan have in United States?

Taiwan has an estimated audience of 9,401,491 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Taiwan fans?

58.6% of Taiwan fans are female, 41.4% are male, with an average age of 40.7 years.

03

Which brands do Taiwan fans like most?

Taiwan fans show strongest brand affinity for Nate Bargatze (10.94×), Macau (16.14×), and Jackie Chan (14.85×) over the country average.

04

Where do Taiwan fans live in United States?

Taiwan fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~800K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Taiwan fans also like?

Beyond Taiwan itself, the audience over-indexes on Macau (16.14×), Jackie Chan (14.85×), East Asia (8.86×), and Chinese language (12.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Taiwan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Taiwan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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