Taiwan Audience in United States

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Taiwan has an estimated audience of 9,401,491 people in United States. 58.6% are female, 41.4% are male, average age 40.7. Top regions: California, Texas, New York. Top brand affinities: Nate Bargatze, Jackie Chan, Macau, East Asia, Chinese language.

The average Taiwan fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nate Bargatze, Jackie Chan, Macau, with strongest over-indexing on Nate Bargatze (10.94× the country average). Demographically, the Taiwan audience skews more female with an average age of 40.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Taiwan fans

Demographic split for Taiwan audience in United States
MetricValue
Female58.6%
Male41.4%
Average age40.7
Estimated audience size9,401,491

Audience persona

The typical Taiwan fan in United States is more female, around 40.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nate Bargatze.

Top regions in United States

Top regions ranked by reach for Taiwan in United States
RegionReachAffinity
California1,774,2631.72×
Texas846,8741.05×
New York707,3751.35×
Florida650,7101.02×
Illinois359,2961.15×
Pennsylvania313,2410.99×
Washington306,5071.63×
New Jersey292,1521.22×
Georgia283,4180.98×
Virginia261,3401.14×
North Carolina260,8080.92×
Michigan256,6151.04×
Massachusetts250,3991.35×
Ohio245,8280.85×
Arizona231,6511.21×
Maryland182,1561.13×
Colorado157,1271.06×
Tennessee155,4000.82×
Indiana147,8210.86×
Minnesota133,2200.99×
Oregon129,7941.2×
Missouri128,6020.85×
Wisconsin121,7660.86×
Alabama115,5430.88×
South Carolina107,1010.76×
Utah103,0451.22×
Connecticut101,3681.07×
Oklahoma91,6090.88×
Kentucky91,5620.78×
Nevada91,2281×
Louisiana85,1360.7×
Hawaii76,9091.9×
Kansas64,6230.87×
Iowa60,7550.78×
Arkansas57,1970.74×
Washington, District of Columbia49,8751.76×
Mississippi48,9440.63×
Idaho44,5750.95×
New Mexico37,4370.79×
New Hampshire37,1581×
Nebraska35,2260.75×
West Virginia29,3410.67×
Maine29,2180.87×
Rhode Island28,2000.94×
Alaska24,9781.24×
Montana22,9060.88×
Delaware18,4520.71×
North Dakota14,4190.75×
South Dakota13,9130.64×
Vermont13,3900.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taiwan audience
BrandAffinityCategory
Nate Bargatze10.94×Music & Radio
Jackie Chan14.85×Movies & TV
Macau16.14×Travel & Leisure
East Asia8.86×Travel & Leisure
Chinese language12.01×Politics & Society
Taobao17.33×Shopping
Baidu22.18×Internet & Social Media
Beijing13×Travel & Leisure
Hong Kong9.59×Travel & Leisure
Bruce Lee13.84×Movies & TV
Taiwanese drama20.54×Movies & TV
God3.45×Politics & Society
Taipei12.6×Travel & Leisure
Chinese television drama19.59×Movies & TV
Priyanka Chopra12.49×Movies & TV
Michelle Yeoh15.59×Movies & TV
Reggaeton4.73×Music & Radio
Tibet12.82×Travel & Leisure
The Breakfast Club6.51×Movies & TV
Qin dynasty20.68×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taiwan audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.66
Early Adopter MentalityPOWER1.46
IndulgenceJOY1.45
Family OrientationCONSERVATISM1.39
PatriotismCONSERVATISM1.28
Need for SecurityCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Taiwan
CountryShare
China14.4%
Taiwan13.7%
United States9.5%

See Taiwan audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Taiwan have in United States?

Taiwan has an estimated audience of 9,401,491 people in United States, concentrated in California and Texas.

What is the gender split and age of Taiwan fans?

58.6% of Taiwan fans are female, 41.4% are male, with an average age of 40.7 years.

Which brands do Taiwan fans like most?

Taiwan fans show strongest brand affinity for Nate Bargatze (10.94×), Jackie Chan (14.85×), and Macau (16.14×) over the country average.

Where do Taiwan fans live in United States?

Taiwan fans in United States are most concentrated in California (reach 1,774,263), Texas (reach 846,874), and New York (reach 707,375). These three regions account for the largest share of the active audience.

What other brands do Taiwan fans also like?

Beyond Taiwan itself, the audience over-indexes on Jackie Chan (14.85×), Macau (16.14×), East Asia (8.86×), and Chinese language (12.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taiwan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.