A data profile of the people who buy, follow and care about Taiwan in India — modelled from more than twelve digital signal sources. Taiwan has an estimated audience of 3,193,859 people in India.
The average Taiwan fan in India is 31.2 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Karnataka.
Top brand affinities include Macau, East Asia, Qin dynasty, with strongest over-indexing on Macau (27.47× the country average).
Demographically, the Taiwan audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Taiwan fan in India is more male, around 31.2 years old, with strong Patriotism tendencies and a notable affinity for Macau.
The key figures that characterise the Taiwan profile in India.
19.8% are female, 80.2% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 19.8% |
| Male | 80.2% |
| Average age | 31.2 |
| Estimated audience size | 3,193,859 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 9% |
of the worldwide Taiwan audience comes from India.
| Country | Share |
|---|---|
| China | 14.4% |
| Taiwan | 13.7% |
| United States | 9.5% |
Where the Taiwan audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manipur | ~6K | 1.59× | |
| 02 | Karnataka | ~100K | 1.37× | |
| 03 | Tamil Nadu | ~100K | 1.37× | |
| 04 | Uttar Pradesh | ~200K | 1.32× | |
| 05 | Nagaland | ~3K | 1.16× | |
| 06 | Arunachal Pradesh | ~2K | 1.16× | |
| 07 | Maharashtra | ~200K | 1.12× | |
| 08 | Kerala | ~50K | 1.10× | |
| 09 | Tripura | ~5K | 1.10× | |
| 10 | Meghalaya | ~4K | 1.10× | |
| 11 | Telangana | ~50K | 1.09× | |
| 12 | Assam | ~40K | 1.09× | |
| 13 | Mizoram | ~2K | 1.09× | |
| 14 | Goa | ~4K | 1.07× | |
| 15 | Haryana | ~40K | 1.05× | |
| 16 | Uttarakhand | ~10K | 0.95× | |
| 17 | Sikkim | ~1K | 0.95× | |
| 18 | Gujarat | ~80K | 0.91× | |
| 19 | Andhra Pradesh | ~40K | 0.91× | |
| 20 | Punjab (region) | ~40K | 0.90× | |
| 21 | West Bengal | ~90K | 0.87× | |
| 22 | Himachal Pradesh | ~10K | 0.77× | |
| 23 | Odisha | ~30K | 0.75× | |
| 24 | Jammu and Kashmir | ~10K | 0.75× | |
| 25 | Jharkhand | ~20K | 0.72× | |
| 26 | Madhya Pradesh | ~40K | 0.70× | |
| 27 | Rajasthan | ~50K | 0.68× | |
| 28 | Chhattisgarh | ~10K | 0.67× | |
| 29 | Bihar | ~30K | 0.56× |
The strongest cross-interests of the Taiwan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Qin dynasty | Politics & Society | 33.40× | ||
| 02 | Macau | Travel & Leisure | 27.47× | ||
| 03 | Netbook | Technology & Electronics | 23.92× | ||
| 04 | Shanghai | Travel & Leisure | 23.16× | ||
| 05 | Mainland China | Travel & Leisure | 23.11× | ||
| 06 | Beijing | Travel & Leisure | 19.97× | ||
| 07 | Tibet | Travel & Leisure | 19.15× | ||
| 08 | East Asia | Travel & Leisure | 17.10× | ||
| 09 | East China | Travel & Leisure | 16.17× | ||
| 10 | Chinese culture | Politics & Society | 14.82× | ||
| 11 | Taipei | Travel & Leisure | 13.96× | ||
| 12 | Lee Min-ho | Fashion & Accessoires | 11.59× | ||
| 13 | Hong Kong | Travel & Leisure | 10.69× | ||
| 14 | United Nations | Politics & Society | 8.12× | ||
| 15 | ONEUS | Music & Radio | 7.78× | ||
| 16 | Chinese language | Politics & Society | 7.10× | ||
| 17 | Asia | Travel & Leisure | 7.02× | ||
| 18 | China | Travel & Leisure | 5.19× | ||
| 19 | Singapore | Travel & Leisure | 4.53× | ||
| 20 | International Chamber of Commerce | Business & Career | 2.25× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.80× | |
| Community Orientation | OPEN | 1.42× | |
| Convenience Orientation | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.96× | |
| Indulgence | JOY | 1.01× | |
| Social Media Usage | JOY | 1.08× |
Taiwan has an estimated audience of 3,193,859 people in India, concentrated in Uttar Pradesh and Maharashtra.
19.8% of Taiwan fans are female, 80.2% are male, with an average age of 31.2 years.
Taiwan fans show strongest brand affinity for Macau (27.47×), East Asia (17.1×), and Qin dynasty (33.4×) over the country average.
Taiwan fans in India are most concentrated in Uttar Pradesh (reach ~200K), Maharashtra (reach ~200K), and Karnataka (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Taiwan itself, the audience over-indexes on East Asia (17.1×), Qin dynasty (33.4×), Beijing (19.97×), and Shanghai (23.16×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Taiwan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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