Rascasse Audience Intelligence

Taiwan Audience in Germany

A data profile of the people who buy, follow and care about Taiwan in Germany — modelled from more than twelve digital signal sources. Taiwan has an estimated audience of 953,504 people in Germany.

#88among Country in Germany#508among POI in Germany#545in Travel & Leisure

The average Taiwan fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Macau, Beijing, Mainland China, with strongest over-indexing on Macau (53.67× the country average).

Demographically, the Taiwan audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Taiwan fan in Germany is more male, around 36.7 years old, with strong Community Orientation tendencies and a notable affinity for Macau.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taiwan profile in Germany.

Audience size
954K
in Germany
Gender
40.1%♀
59.9% male
Age
36.7
average years
Country rank
#6808
POI in Germany
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Taiwan fans

40.1% are female, 59.9% are male, average age 36.7.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for Taiwan audience in Germany
MetricValue
Female40.1%
Male59.9%
Average age36.7
Estimated audience size953,504
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Taiwan audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4919%
50+15%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Taiwan audience comes from Germany.

Worldwide audience distribution share by country for Taiwan
CountryShare
China14.4%
Taiwan13.7%
United States9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taiwan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Taiwan fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.28×
02Hessen~90K1.19×
03Hamburg~30K1.18×
04Bayern~200K1.17×
05Baden-Württemberg~100K1.14×
06Sachsen~50K1.02×
07Nordrhein-Westfalen~200K1.01×
08Thüringen~20K1.00×
09Bremen~8K0.99×
10Niedersachsen~90K0.97×
11Rheinland-Pfalz~50K0.95×
12Schleswig-Holstein~30K0.93×
13Brandenburg~30K0.89×
14Sachsen-Anhalt~20K0.78×
15Mecklenburg-Vorpommern~10K0.78×
16Saarland~9K0.77×
Fig. 06

Affinity by region

Affinity by region — Taiwan, Germany
0.77×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taiwan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taiwan audience
#·InterestCategoryAffinity×
01OWASPPolitics & Society89.71×
02Qin dynastyPolitics & Society53.82×
03MacauTravel & Leisure53.67×
04Mainland ChinaTravel & Leisure46.10×
05Chinese as a foreign languageBusiness & Career45.17×
06TibetTravel & Leisure36.23×
07BeijingTravel & Leisure33.24×
08ShanghaiTravel & Leisure28.50×
09East AsiaTravel & Leisure15.85×
10Hong KongTravel & Leisure14.66×
11Xi JinpingPolitics & Society14.05×
12ChinaTravel & Leisure13.71×
13United NationsPolitics & Society12.58×
14Chinese culturePolitics & Society12.21×
15AsiaTravel & Leisure8.58×
16FIFA World CupSports2.01×
17DesignHome & Garden2.00×
18Online shoppingShopping2.00×
19dB’sMusic & Radio1.96×
20ShoppingShopping1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taiwan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taiwan audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.06×
Price SensitivityPREMIUM1.91×
Family OrientationCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taiwan audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.10×
SustainabilityBALANCE1.16×
Pet OwnershipJOY1.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Taiwan have in Germany?

Taiwan has an estimated audience of 953,504 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Taiwan fans?

40.1% of Taiwan fans are female, 59.9% are male, with an average age of 36.7 years.

03

Which brands do Taiwan fans like most?

Taiwan fans show strongest brand affinity for Macau (53.67×), Beijing (33.24×), and Mainland China (46.1×) over the country average.

04

Where do Taiwan fans live in Germany?

Taiwan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Taiwan fans also like?

Beyond Taiwan itself, the audience over-indexes on Beijing (33.24×), Mainland China (46.1×), Qin dynasty (53.82×), and Tibet (36.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Taiwan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Taiwan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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