Taiwan Audience in Germany
Taiwan has an estimated audience of 953,504 people in Germany. 40.1% are female, 59.9% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Macau, Beijing, Mainland China, Qin dynasty, Tibet.
The average Taiwan fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Macau, Beijing, Mainland China, with strongest over-indexing on Macau (53.67× the country average). Demographically, the Taiwan audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Taiwan fans
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 36.7 |
| Estimated audience size | 953,504 |
Audience persona
The typical Taiwan fan in Germany is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Macau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 216,324 | 1.04× |
| Bayern | 183,735 | 1.2× |
| Baden-Württemberg | 154,719 | 1.19× |
| Niedersachsen | 91,732 | 0.99× |
| Hessen | 89,962 | 1.24× |
| Berlin | 56,650 | 1.33× |
| Sachsen | 46,864 | 1× |
| Rheinland-Pfalz | 45,194 | 0.95× |
| Schleswig-Holstein | 31,569 | 0.92× |
| Hamburg | 26,402 | 1.23× |
| Brandenburg | 25,181 | 0.85× |
| Thüringen | 24,023 | 0.99× |
| Sachsen-Anhalt | 17,729 | 0.72× |
| Mecklenburg-Vorpommern | 12,575 | 0.69× |
| Saarland | 8,448 | 0.72× |
| Bremen | 7,764 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Macau | 53.67× | Travel & Leisure |
| Beijing | 33.24× | Travel & Leisure |
| Mainland China | 46.1× | Travel & Leisure |
| Qin dynasty | 53.82× | Politics & Society |
| Tibet | 36.23× | Travel & Leisure |
| China | 13.71× | Travel & Leisure |
| Asia | 8.58× | Travel & Leisure |
| East Asia | 15.85× | Travel & Leisure |
| Shanghai | 28.5× | Travel & Leisure |
| Hong Kong | 14.66× | Travel & Leisure |
| OWASP | 89.71× | Politics & Society |
| United Nations | 12.58× | Politics & Society |
| Xi Jinping | 14.05× | Politics & Society |
| Chinese culture | 12.21× | Politics & Society |
| Chinese as a foreign language | 45.17× | Business & Career |
| Shopping | 1.94× | Shopping |
| Borussia Dortmund | 1.75× | Sports |
| Design | 2× | Home & Garden |
| Online shopping | 2× | Shopping |
| Detomaso Watches | 75.09× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.73 |
| Need for Security | CONSERVATISM | 1.41 |
| Spirituality | BALANCE | 1.39 |
| Early Adopter Mentality | POWER | 1.3 |
| Convenience Orientation | PREMIUM | 1.28 |
| Sports Activity | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 14.4% |
| Taiwan | 13.7% |
| United States | 9.5% |
See Taiwan audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Taiwan have in Germany?
Taiwan has an estimated audience of 953,504 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Taiwan fans?
40.1% of Taiwan fans are female, 59.9% are male, with an average age of 36.7 years.
Which brands do Taiwan fans like most?
Taiwan fans show strongest brand affinity for Macau (53.67×), Beijing (33.24×), and Mainland China (46.1×) over the country average.
Where do Taiwan fans live in Germany?
Taiwan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 216,324), Bayern (reach 183,735), and Baden-Württemberg (reach 154,719). These three regions account for the largest share of the active audience.
What other brands do Taiwan fans also like?
Beyond Taiwan itself, the audience over-indexes on Beijing (33.24×), Mainland China (46.1×), Qin dynasty (53.82×), and Tibet (36.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Taiwan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.