Hong Kong Audience in Germany
Hong Kong has an estimated audience of 1,460,356 people in Germany. 53.5% are female, 46.5% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TVB, China, Macau, Beijing, Asia.
The average Hong Kong fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TVB, China, Macau, with strongest over-indexing on TVB (26.57× the country average). Demographically, the Hong Kong audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Spirituality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Hong Kong fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 42.2 |
| Estimated audience size | 1,460,356 |
Audience persona
The typical Hong Kong fan in Germany is balanced, around 42.2 years old, with strong Spirituality tendencies and a notable affinity for TVB.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 380,183 | 1.19× |
| Bayern | 273,811 | 1.17× |
| Baden-Württemberg | 240,157 | 1.21× |
| Hessen | 168,229 | 1.51× |
| Niedersachsen | 136,918 | 0.97× |
| Berlin | 98,236 | 1.5× |
| Rheinland-Pfalz | 73,524 | 1× |
| Sachsen | 64,726 | 0.9× |
| Schleswig-Holstein | 43,709 | 0.83× |
| Hamburg | 42,018 | 1.27× |
| Brandenburg | 33,771 | 0.75× |
| Thüringen | 27,159 | 0.73× |
| Sachsen-Anhalt | 26,431 | 0.7× |
| Mecklenburg-Vorpommern | 17,427 | 0.63× |
| Saarland | 13,727 | 0.77× |
| Bremen | 12,792 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TVB | 26.57× | Movies & TV |
| China | 8.43× | Travel & Leisure |
| Macau | 18.09× | Travel & Leisure |
| Beijing | 11.28× | Travel & Leisure |
| Asia | 3.72× | Travel & Leisure |
| Taiwan | 9.62× | Travel & Leisure |
| Real C.D. España | 37.11× | Sports |
| Tibet | 12.58× | Travel & Leisure |
| Qin dynasty | 18.04× | Politics & Society |
| Design | 1.56× | Home & Garden |
| Online shopping | 1.55× | Shopping |
| Mainland China | 13.84× | Travel & Leisure |
| Beauty | 1.53× | Beauty & Wellness |
| Discount stores | 1.68× | Shopping |
| Business | 1.55× | Business & Career |
| Still Alice | 20.51× | Movies & TV |
| Family | 1.59× | Kids & Family |
| East Asia | 6.02× | Travel & Leisure |
| Cosmetics | 1.61× | Beauty & Wellness |
| Cooking | 1.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.61 |
| Quality Awareness | PREMIUM | 1.47 |
| Patriotism | CONSERVATISM | 1.46 |
| Design Affinity | PREMIUM | 1.41 |
| Career Orientation | POWER | 1.37 |
| Travelling | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 24.7% |
| Japan | 9.1% |
| United States | 8.1% |
See Hong Kong audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Hong Kong have in Germany?
Hong Kong has an estimated audience of 1,460,356 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hong Kong fans?
53.5% of Hong Kong fans are female, 46.5% are male, with an average age of 42.2 years.
Which brands do Hong Kong fans like most?
Hong Kong fans show strongest brand affinity for TVB (26.57×), China (8.43×), and Macau (18.09×) over the country average.
Where do Hong Kong fans live in Germany?
Hong Kong fans in Germany are most concentrated in Nordrhein-Westfalen (reach 380,183), Bayern (reach 273,811), and Baden-Württemberg (reach 240,157). These three regions account for the largest share of the active audience.
What other brands do Hong Kong fans also like?
Beyond Hong Kong itself, the audience over-indexes on China (8.43×), Macau (18.09×), Beijing (11.28×), and Asia (3.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hong Kong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.