Hong Kong Audience in Germany
A data profile of the people who buy, follow and care about Hong Kong in Germany — modelled from more than twelve digital signal sources. Hong Kong has an estimated audience of 1,460,356 people in Germany.
The average Hong Kong fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include TVB, China, Macau, with strongest over-indexing on TVB (26.57× the country average).
Demographically, the Hong Kong audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hong Kong fan in Germany is balanced, around 42.2 years old, with strong Price Sensitivity tendencies and a notable affinity for TVB.
At a glance
The key figures that characterise the Hong Kong profile in Germany.
Search interest · 12-month trend
Demographics of Hong Kong fans
53.5% are female, 46.5% are male, average age 42.2.
Gender split
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 42.2 |
| Estimated audience size | 1,460,356 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Hong Kong audience comes from Germany.
| Country | Share |
|---|---|
| China | 24.7% |
| Japan | 9.1% |
| United States | 8.1% |
Geography
Where the Hong Kong audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~200K | 1.43× | |
| 02 | Berlin | ~90K | 1.39× | |
| 03 | Hamburg | ~40K | 1.24× | |
| 04 | Baden-Württemberg | ~200K | 1.18× | |
| 05 | Bayern | ~300K | 1.15× | |
| 06 | Nordrhein-Westfalen | ~400K | 1.13× | |
| 07 | Rheinland-Pfalz | ~80K | 1.06× | |
| 08 | Bremen | ~10K | 1.04× | |
| 09 | Sachsen | ~70K | 0.97× | |
| 10 | Niedersachsen | ~100K | 0.95× | |
| 11 | Schleswig-Holstein | ~40K | 0.85× | |
| 12 | Thüringen | ~30K | 0.83× | |
| 13 | Saarland | ~10K | 0.81× | |
| 14 | Brandenburg | ~40K | 0.80× | |
| 15 | Sachsen-Anhalt | ~30K | 0.74× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Hong Kong audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real C.D. España | Sports | 37.11× | ||
| 02 | TVB | Movies & TV | 26.57× | ||
| 03 | Still Alice | Movies & TV | 20.51× | ||
| 04 | Macau | Travel & Leisure | 18.09× | ||
| 05 | Qin dynasty | Politics & Society | 18.04× | ||
| 06 | Mainland China | Travel & Leisure | 13.84× | ||
| 07 | Tibet | Travel & Leisure | 12.58× | ||
| 08 | Beijing | Travel & Leisure | 11.28× | ||
| 09 | Taiwan | Travel & Leisure | 9.62× | ||
| 10 | China | Travel & Leisure | 8.43× | ||
| 11 | East Asia | Travel & Leisure | 6.02× | ||
| 12 | Asia | Travel & Leisure | 3.72× | ||
| 13 | Discount stores | Shopping | 1.68× | ||
| 14 | Cosmetics | Beauty & Wellness | 1.61× | ||
| 15 | Family | Kids & Family | 1.59× | ||
| 16 | Design | Home & Garden | 1.56× | ||
| 17 | Online shopping | Shopping | 1.55× | ||
| 18 | Business | Business & Career | 1.55× | ||
| 19 | Cooking | Food & Beverages | 1.55× | ||
| 20 | Beauty | Beauty & Wellness | 1.53× |
Personality of the Hong Kong audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.57× | |
| Community Orientation | OPEN | 1.50× | |
| Tradition | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.15× | |
| Sustainability | BALANCE | 1.17× | |
| Patriotism | CONSERVATISM | 1.18× |
Frequently asked questions
How many fans does Hong Kong have in Germany?
Hong Kong has an estimated audience of 1,460,356 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hong Kong fans?
53.5% of Hong Kong fans are female, 46.5% are male, with an average age of 42.2 years.
Which brands do Hong Kong fans like most?
Hong Kong fans show strongest brand affinity for TVB (26.57×), China (8.43×), and Macau (18.09×) over the country average.
Where do Hong Kong fans live in Germany?
Hong Kong fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Hong Kong fans also like?
Beyond Hong Kong itself, the audience over-indexes on China (8.43×), Macau (18.09×), Beijing (11.28×), and Asia (3.72×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hong Kong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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