Rascasse Audience Intelligence

Macau Audience in Germany

A data profile of the people who buy, follow and care about Macau in Germany — modelled from more than twelve digital signal sources. Macau has an estimated audience of 552,013 people in Germany.

#103among Region in Germany#905among POI in Germany#841in Travel & Leisure

The average Macau fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Xi Jinping, Telecommunication, Hong Kong, with strongest over-indexing on Xi Jinping (15.69× the country average).

Demographically, the Macau audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Macau fan in Germany is more male, around 42.3 years old, with strong Spirituality tendencies and a notable affinity for Xi Jinping.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Macau profile in Germany.

Audience size
552K
in Germany
Gender
43.6%♀
56.4% male
Age
42.3
average years
Country rank
#10847
POI in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Macau fans

43.6% are female, 56.4% are male, average age 42.3.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Macau audience in Germany
MetricValue
Female43.6%
Male56.4%
Average age42.3
Estimated audience size552,013
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Macau audience in Germany
Age bracketShare%
16-1910%
20-2918%
30-3922%
40-4925%
50+24%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Macau audience comes from Germany.

Worldwide audience distribution share by country for Macau
CountryShare
China13.8%
United States9.8%
Taiwan7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Macau audience in Germany is strongest.

Fig. 05

Top regions by affinity

Macau fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.33×
02Berlin~30K1.32×
03Bayern~100K1.18×
04Hamburg~10K1.17×
05Baden-Württemberg~80K1.13×
06Nordrhein-Westfalen~100K1.06×
07Bremen~5K1.06×
08Rheinland-Pfalz~30K1.00×
09Schleswig-Holstein~20K0.97×
10Niedersachsen~50K0.93×
11Sachsen~20K0.91×
12Saarland~6K0.87×
13Thüringen~10K0.84×
14Brandenburg~10K0.83×
15Sachsen-Anhalt~10K0.77×
16Mecklenburg-Vorpommern~8K0.75×
Fig. 06

Affinity by region

Affinity by region — Macau, Germany
0.75×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Macau audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Macau audience
#·InterestCategoryAffinity×
01President of the People's Republic of ChinaPolitics & Society17.75×
02Qin dynastyPolitics & Society16.68×
03Xi JinpingPolitics & Society15.69×
04Traditional Chinese charactersLiterature15.66×
05Mainland ChinaTravel & Leisure14.81×
06ShanghaiTravel & Leisure13.54×
07TibetTravel & Leisure12.53×
08BeijingTravel & Leisure11.93×
09TaiwanTravel & Leisure9.40×
10Hong KongTravel & Leisure9.05×
11ChinaTravel & Leisure5.28×
12TelecommunicationTechnology & Electronics4.30×
13VodafoneTechnology & Electronics2.48×
14AliExpressShopping2.48×
15BauhausShopping2.31×
16Lieferando.deFood & Beverages2.13×
17LeisureTravel & Leisure1.94×
18TagesschauMovies & TV1.75×
19YouTubeMovies & TV1.64×
20InstagramInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Macau audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Macau audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.08×
PatriotismCONSERVATISM1.89×
MindfulnessBALANCE1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Macau audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.99×
Early Adopter MentalityPOWER1.02×
Luxury OrientationPREMIUM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Macau have in Germany?

Macau has an estimated audience of 552,013 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Macau fans?

43.6% of Macau fans are female, 56.4% are male, with an average age of 42.3 years.

03

Which brands do Macau fans like most?

Macau fans show strongest brand affinity for Xi Jinping (15.69×), Telecommunication (4.3×), and Hong Kong (9.05×) over the country average.

04

Where do Macau fans live in Germany?

Macau fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Macau fans also like?

Beyond Macau itself, the audience over-indexes on Telecommunication (4.3×), Hong Kong (9.05×), Beijing (11.93×), and President of the People's Republic of China (17.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Macau audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Macau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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