Macau Audience in Germany
Macau has an estimated audience of 552,013 people in Germany. 43.6% are female, 56.4% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Telecommunication, Natural World, Xi Jinping, Hong Kong, Beijing.
The average Macau fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Telecommunication, Natural World, Xi Jinping, with strongest over-indexing on Telecommunication (4.3× the country average). Demographically, the Macau audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Macau fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 42.3 |
| Estimated audience size | 552,013 |
Audience persona
The typical Macau fan in Germany is more male, around 42.3 years old, with strong Spirituality tendencies and a notable affinity for Telecommunication.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 132,868 | 1.1× |
| Bayern | 105,217 | 1.19× |
| Baden-Württemberg | 86,213 | 1.14× |
| Hessen | 60,432 | 1.44× |
| Niedersachsen | 50,573 | 0.94× |
| Berlin | 35,113 | 1.42× |
| Rheinland-Pfalz | 27,422 | 0.99× |
| Sachsen | 23,527 | 0.87× |
| Schleswig-Holstein | 19,636 | 0.99× |
| Hamburg | 15,148 | 1.21× |
| Brandenburg | 12,880 | 0.75× |
| Thüringen | 10,107 | 0.72× |
| Sachsen-Anhalt | 9,314 | 0.65× |
| Mecklenburg-Vorpommern | 7,295 | 0.69× |
| Saarland | 5,541 | 0.82× |
| Bremen | 5,050 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Telecommunication | 4.3× | Technology & Electronics |
| Natural World | 4.05× | Fashion & Accessoires |
| Xi Jinping | 15.69× | Politics & Society |
| Hong Kong | 9.05× | Travel & Leisure |
| Beijing | 11.93× | Travel & Leisure |
| President of the People's Republic of China | 17.75× | Politics & Society |
| Bauhaus | 2.31× | Shopping |
| Tibet | 12.53× | Travel & Leisure |
| Taiwan | 9.4× | Travel & Leisure |
| Shanghai | 13.54× | Travel & Leisure |
| Mainland China | 14.81× | Travel & Leisure |
| Vodafone | 2.48× | Technology & Electronics |
| China | 5.28× | Travel & Leisure |
| Leisure | 1.94× | Travel & Leisure |
| Traditional Chinese characters | 15.66× | Literature |
| Tagesschau | 1.75× | Movies & TV |
| Qin dynasty | 16.68× | Politics & Society |
| Lieferando.de | 2.13× | Food & Beverages |
| YouTube | 1.64× | Movies & TV |
| AliExpress | 2.48× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.93 |
| Early Adopter Mentality | POWER | 1.61 |
| Patriotism | CONSERVATISM | 1.58 |
| Convenience Orientation | PREMIUM | 1.53 |
| Urban Lifestyle | OPEN | 1.52 |
| Tradition | CONSERVATISM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 13.8% |
| United States | 9.9% |
| Taiwan | 7.7% |
See Macau audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Macau have in Germany?
Macau has an estimated audience of 552,013 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Macau fans?
43.6% of Macau fans are female, 56.4% are male, with an average age of 42.3 years.
Which brands do Macau fans like most?
Macau fans show strongest brand affinity for Telecommunication (4.3×), Natural World (4.05×), and Xi Jinping (15.69×) over the country average.
Where do Macau fans live in Germany?
Macau fans in Germany are most concentrated in Nordrhein-Westfalen (reach 132,868), Bayern (reach 105,217), and Baden-Württemberg (reach 86,213). These three regions account for the largest share of the active audience.
What other brands do Macau fans also like?
Beyond Macau itself, the audience over-indexes on Natural World (4.05×), Xi Jinping (15.69×), Hong Kong (9.05×), and Beijing (11.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Macau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.