China Audience in Germany
China has an estimated audience of 2,681,855 people in Germany. 45.5% are female, 54.5% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pantsuit, Stradivarius, Gil Ofarim, Urban horticulture, KLIX (AM).
The average China fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pantsuit, Stradivarius, Gil Ofarim, with strongest over-indexing on Pantsuit (9.45× the country average). Demographically, the China audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of China fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 39.5 |
| Estimated audience size | 2,681,855 |
Audience persona
The typical China fan in Germany is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Pantsuit.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 619,104 | 1.06× |
| Bayern | 464,090 | 1.08× |
| Baden-Württemberg | 388,973 | 1.06× |
| Niedersachsen | 266,252 | 1.02× |
| Hessen | 229,883 | 1.12× |
| Sachsen | 144,986 | 1.1× |
| Berlin | 130,998 | 1.09× |
| Rheinland-Pfalz | 124,794 | 0.93× |
| Schleswig-Holstein | 100,350 | 1.04× |
| Brandenburg | 79,233 | 0.95× |
| Thüringen | 70,015 | 1.02× |
| Hamburg | 66,698 | 1.1× |
| Sachsen-Anhalt | 64,309 | 0.93× |
| Mecklenburg-Vorpommern | 41,739 | 0.82× |
| Saarland | 26,082 | 0.79× |
| Bremen | 20,242 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pantsuit | 9.45× | Fashion & Accessoires |
| Stradivarius | 1.97× | Shopping |
| Gil Ofarim | 1.54× | Music & Radio |
| Urban horticulture | 1.59× | Home & Garden |
| KLIX (AM) | 2.25× | Music & Radio |
| Este, Veneto | 2.12× | Travel & Leisure |
| Israel | 1.52× | Travel & Leisure |
| Steampunk | 2.82× | Fashion & Accessoires |
| Home Delivery | 2× | Food & Beverages |
| Grinch | 1.71× | Movies & TV |
| Corona (band) | 1.64× | Music & Radio |
| Gudrun Sjödén | 1.85× | Fashion & Accessoires |
| Keeper (password manager) | 2.41× | Technology & Electronics |
| San Gil | 2.32× | Travel & Leisure |
| Corfu (regional unit) | 1.69× | Travel & Leisure |
| Volvo V60 | 2.45× | Cars & Mobility |
| Coworking | 1.93× | Business & Career |
| Hawesko | 1.65× | Food & Beverages |
| Huck (magazine) | 4.21× | Internet & Social Media |
| Solo climbing | 1.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.42 |
| Spirituality | BALANCE | 1.28 |
| Indulgence | JOY | 1.24 |
| Career Orientation | POWER | 1.2 |
| Tradition | CONSERVATISM | 1.15 |
| Family Orientation | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 11.6% |
| United States | 10.4% |
| Japan | 6.5% |
See China audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does China have in Germany?
China has an estimated audience of 2,681,855 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of China fans?
45.5% of China fans are female, 54.5% are male, with an average age of 39.5 years.
Which brands do China fans like most?
China fans show strongest brand affinity for Pantsuit (9.45×), Stradivarius (1.97×), and Gil Ofarim (1.54×) over the country average.
Where do China fans live in Germany?
China fans in Germany are most concentrated in Nordrhein-Westfalen (reach 619,104), Bayern (reach 464,090), and Baden-Württemberg (reach 388,973). These three regions account for the largest share of the active audience.
What other brands do China fans also like?
Beyond China itself, the audience over-indexes on Stradivarius (1.97×), Gil Ofarim (1.54×), Urban horticulture (1.59×), and KLIX (AM) (2.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for China. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.