A data profile of the people who buy, follow and care about China in Spain — modelled from more than twelve digital signal sources. China has an estimated audience of 2,829,543 people in Spain.
China has an estimated audience of 2,829,543 people in Spain. 57.4% are female, 42.6% are male, average age 45.1. Top brand affinities: Hong Kong, Taiwan, Tibet, Language education, Canada.
Top brand affinities include Hong Kong, Taiwan, Tibet, with strongest over-indexing on Hong Kong (8.02× the country average).
Demographically, the China audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical China fan in Spain is more female, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Hong Kong.
The key figures that characterise the China profile in Spain.
57.4% are female, 42.6% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 45.1 |
| Estimated audience size | 2,829,543 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide China audience comes from Spain.
| Country | Share |
|---|---|
| China | 11.6% |
| United States | 10.4% |
| Japan | 6.5% |
The strongest cross-interests of the China audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Taiwan | Travel & Leisure | 10.49× | ||
| 02 | Hong Kong | Travel & Leisure | 8.02× | ||
| 03 | Tibet | Travel & Leisure | 7.38× | ||
| 04 | Beijing | Travel & Leisure | 6.43× | ||
| 05 | Language education | Business & Career | 3.54× | ||
| 06 | K-pop | Music & Radio | 3.26× | ||
| 07 | Satire | Literature | 3.23× | ||
| 08 | Web application | Technology & Electronics | 2.79× | ||
| 09 | Political science | Business & Career | 2.67× | ||
| 10 | NFL | Sports | 2.52× | ||
| 11 | Preventive healthcare | Health | 2.30× | ||
| 12 | Genetics | Kids & Family | 2.11× | ||
| 13 | Casino | Games | 2.09× | ||
| 14 | Uniqlo | Shopping | 1.96× | ||
| 15 | Radio | Technology & Electronics | 1.71× | ||
| 16 | Local food | Food & Beverages | 1.67× | ||
| 17 | Instant messaging | Internet & Social Media | 1.62× | ||
| 18 | Religion | Business & Career | 1.57× | ||
| 19 | Canada | Travel & Leisure | 1.51× | ||
| 20 | IBEX 35 | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.70× | |
| Spirituality | BALANCE | 1.66× | |
| Community Orientation | OPEN | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| DIY Mentality | THRILL | 0.69× | |
| Design Affinity | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for China. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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