A data profile of the people who buy, follow and care about Uniqlo in Spain — modelled from more than twelve digital signal sources. Uniqlo has an estimated audience of 4,380,250 people in Spain.
The average Uniqlo fan in Spain is 41.6 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Food and drink, Entertainment, Consumer electronics, with strongest over-indexing on Food and drink (1.75× the country average).
Demographically, the Uniqlo audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Uniqlo fan in Spain is more female, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Food and drink.
The key figures that characterise the Uniqlo profile in Spain.
73.7% are female, 26.3% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 41.6 |
| Estimated audience size | 4,380,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 21% |
of the worldwide Uniqlo audience comes from Spain.
| Country | Share |
|---|---|
| Japan | 19.2% |
| China | 14.1% |
| United States | 10.2% |
Where the Uniqlo audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~2.5M | 3.67× | |
| 02 | Catalonia | ~1.5M | 2.14× | |
| 03 | Basque Autonomous Country | ~200K | 1.16× | |
| 04 | Aragon | ~100K | 0.93× | |
| 05 | Navarre | ~50K | 0.88× | |
| 06 | Comunidad Valenciana | ~400K | 0.85× | |
| 07 | Balearic Islands | ~100K | 0.85× | |
| 08 | Galicia | ~200K | 0.81× | |
| 09 | Principality of Asturias | ~80K | 0.81× | |
| 10 | Castile and León | ~100K | 0.77× | |
| 11 | La Rioja | ~20K | 0.77× | |
| 12 | Cantabria | ~40K | 0.74× | |
| 13 | Castilla-La Mancha | ~100K | 0.70× | |
| 14 | Andalusia | ~500K | 0.63× | |
| 15 | Region of Murcia | ~80K | 0.53× | |
| 16 | Extremadura | ~40K | 0.47× | |
| 17 | Canary Islands | ~80K | 0.38× |
The strongest cross-interests of the Uniqlo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Handmade | Home & Garden | 3.61× | ||
| 02 | Library | Literature | 3.42× | ||
| 03 | Doll | Kids & Family | 3.27× | ||
| 04 | American English | Business & Career | 2.84× | ||
| 05 | Organic product | Food & Beverages | 2.80× | ||
| 06 | Modern architecture | Arts & Culture | 2.74× | ||
| 07 | Modern art | Arts & Culture | 2.67× | ||
| 08 | Renovation | Home & Garden | 2.46× | ||
| 09 | Contemporary art | Arts & Culture | 2.42× | ||
| 10 | Men's clothing | Fashion & Accessoires | 2.04× | ||
| 11 | Computers | Technology & Electronics | 1.79× | ||
| 12 | Food and drink | Food & Beverages | 1.75× | ||
| 13 | Cuisine | Food & Beverages | 1.74× | ||
| 14 | Consumer electronics | Technology & Electronics | 1.69× | ||
| 15 | Technology | Technology & Electronics | 1.69× | ||
| 16 | Women's clothing | Fashion & Accessoires | 1.67× | ||
| 17 | Movies | Movies & TV | 1.66× | ||
| 18 | Games | Games | 1.66× | ||
| 19 | Entertainment | Movies & TV | 1.57× | ||
| 20 | Fitness and wellness | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.18× | |
| Early Adopter Mentality | POWER | 1.71× | |
| Extroversion | THRILL | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Price Sensitivity | PREMIUM | 0.78× |
Uniqlo's target market in Spain covers an estimated 4,380,250 people, concentrated in Community of Madrid and Catalonia.
73.7% of the Uniqlo audience are female, 26.3% are male, with an average age of 41.6 years.
Uniqlo fans show strongest brand affinity for Food and drink (1.75×), Entertainment (1.57×), and Consumer electronics (1.69×) over the country average.
Uniqlo fans in Spain are most concentrated in Community of Madrid (reach ~2.5M), Catalonia (reach ~1.5M), and Andalusia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Uniqlo itself, the audience over-indexes on Entertainment (1.57×), Consumer electronics (1.69×), Movies (1.66×), and Computers (1.79×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Uniqlo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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