A data profile of the people who buy, follow and care about American English in Spain — modelled from more than twelve digital signal sources. American English has an estimated audience of 4,676,883 people in Spain.
American English has an estimated audience of 4,676,883 people in Spain. 65.4% are female, 34.6% are male, average age 44.0. Top brand affinities: Deal of the day, Oysho, Baby food, Mothercare, Bassinet.
Top brand affinities include Deal of the day, Oysho, Baby food, with strongest over-indexing on Deal of the day (4.07× the country average).
Demographically, the American English audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
The typical American English fan in Spain is more female, around 44.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Deal of the day.
The key figures that characterise the American English profile in Spain.
65.4% are female, 34.6% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 44.0 |
| Estimated audience size | 4,676,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide American English audience comes from Spain.
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 6.7% |
| Japan | 6.5% |
The strongest cross-interests of the American English audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mothercare | Kids & Family | 8.54× | ||
| 02 | Parental leave | Kids & Family | 8.54× | ||
| 03 | Bassinet | Kids & Family | 7.96× | ||
| 04 | Child safety seat | Kids & Family | 6.38× | ||
| 05 | Baby food | Kids & Family | 5.98× | ||
| 06 | Early childhood education | Business & Career | 5.36× | ||
| 07 | Diaper | Kids & Family | 5.35× | ||
| 08 | Child development | Business & Career | 4.58× | ||
| 09 | Deal of the day | Shopping | 4.07× | ||
| 10 | Desigual | Fashion & Accessoires | 3.74× | ||
| 11 | Oysho | Fashion & Accessoires | 3.68× | ||
| 12 | Boho-chic | Fashion & Accessoires | 3.18× | ||
| 13 | Wedding dress | Fashion & Accessoires | 3.12× | ||
| 14 | Child care | Kids & Family | 3.00× | ||
| 15 | Massimo Dutti | Shopping | 2.94× | ||
| 16 | Uniqlo | Shopping | 2.84× | ||
| 17 | Black Friday (shopping) | Shopping | 2.27× | ||
| 18 | Children's clothing | Fashion & Accessoires | 2.20× | ||
| 19 | Primark | Shopping | 2.01× | ||
| 20 | Toys | Games | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.94× | |
| Family Orientation | CONSERVATISM | 1.60× | |
| Travelling | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.91× | |
| Spirituality | BALANCE | 0.94× | |
| Tradition | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for American English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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