A data profile of the people who buy, follow and care about American English in Italy — modelled from more than twelve digital signal sources. American English has an estimated audience of 7,419,718 people in Italy.
American English has an estimated audience of 7,419,718 people in Italy. 58.9% are female, 41.1% are male, average age 42.6. Top brand affinities: Child safety seat, Baby food, Child care, Formal wear, Parental leave.
Top brand affinities include Child safety seat, Baby food, Child care, with strongest over-indexing on Child safety seat (10.64× the country average).
Demographically, the American English audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Family Orientation, DIY Mentality.
The typical American English fan in Italy is more female, around 42.6 years old, with strong Family Orientation tendencies and a notable affinity for Child safety seat.
The key figures that characterise the American English profile in Italy.
58.9% are female, 41.1% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 42.6 |
| Estimated audience size | 7,419,718 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide American English audience comes from Italy.
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 6.7% |
| Japan | 6.5% |
The strongest cross-interests of the American English audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Child safety seat | Kids & Family | 10.64× | ||
| 02 | Romper suit | Fashion & Accessoires | 8.65× | ||
| 03 | Bassinet | Kids & Family | 8.45× | ||
| 04 | Parental leave | Kids & Family | 7.85× | ||
| 05 | Powdered milk | Kids & Family | 7.81× | ||
| 06 | Baby food | Kids & Family | 6.93× | ||
| 07 | Formal wear | Fashion & Accessoires | 6.11× | ||
| 08 | Bioderma | Beauty & Wellness | 5.60× | ||
| 09 | Language school | Kids & Family | 4.74× | ||
| 10 | Child care | Kids & Family | 4.55× | ||
| 11 | Preschool | Kids & Family | 4.53× | ||
| 12 | Air conditioning | Technology & Electronics | 2.90× | ||
| 13 | Wedding dress | Fashion & Accessoires | 2.67× | ||
| 14 | OVS | Fashion & Accessoires | 2.33× | ||
| 15 | Wikipedia | Internet & Social Media | 2.15× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.99× | ||
| 17 | Confectionery | Food & Beverages | 1.82× | ||
| 18 | Toys | Games | 1.73× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.61× | ||
| 20 | Haute couture | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.18× | |
| DIY Mentality | THRILL | 1.65× | |
| Sustainability | BALANCE | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Indulgence | JOY | 0.87× | |
| Extroversion | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for American English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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