Sunglasses Audience in Italy
Sunglasses has an estimated audience of 13,222,559 people in Italy. 57.5% are female, 42.5% are male, average age 42.7. Top regions: Lombardy, Campania, Lazio. Top brand affinities: Women's clothing, Dresses, Trousers, Handbags, Men's clothing.
The average Sunglasses fan in Italy is 42.7 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Lazio. Top brand affinities include Women's clothing, Dresses, Trousers, with strongest over-indexing on Women's clothing (1.51× the country average). Demographically, the Sunglasses audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sunglasses fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 42.7 |
| Estimated audience size | 13,222,559 |
Audience persona
The typical Sunglasses fan in Italy is more female, around 42.7 years old, with strong Extroversion tendencies and a notable affinity for Women's clothing.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,821,212 | 1.21× |
| Campania | 2,417,816 | 1.63× |
| Lazio | 2,281,230 | 1.41× |
| Veneto | 1,603,912 | 1.53× |
| Sicilia | 1,574,398 | 1.37× |
| Tuscany | 1,249,357 | 1.42× |
| Puglia | 1,198,314 | 1.32× |
| Emilia-Romagna | 871,967 | 0.81× |
| Piedmont | 775,449 | 0.79× |
| Sardinia | 423,488 | 1.14× |
| Calabria | 411,592 | 1.02× |
| Liguria | 333,552 | 0.9× |
| Trentino-Alto Adige/Südtirol | 247,648 | 0.99× |
| Marche | 196,829 | 0.6× |
| Abruzzo | 187,092 | 0.64× |
| Friuli-Venezia Giulia | 186,045 | 0.75× |
| Umbria | 121,632 | 0.57× |
| Basilicata | 86,727 | 0.72× |
| Molise | 27,710 | 0.44× |
| Aosta Valley | 24,973 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Women's clothing | 1.51× | Fashion & Accessoires |
| Dresses | 1.54× | Fashion & Accessoires |
| Trousers | 1.75× | Fashion & Accessoires |
| Handbags | 1.63× | Fashion & Accessoires |
| Men's clothing | 1.53× | Fashion & Accessoires |
| Children's clothing | 1.82× | Fashion & Accessoires |
| Sneakers (footwear) | 1.73× | Fashion & Accessoires |
| Skirt | 1.69× | Fashion & Accessoires |
| H&M | 1.67× | Shopping |
| Shirt | 1.76× | Fashion & Accessoires |
| Jeans | 1.56× | Fashion & Accessoires |
| Discounts and allowances | 1.53× | Shopping |
| Blouse | 1.71× | Fashion & Accessoires |
| Deal of the day | 1.66× | Shopping |
| Sweater | 1.75× | Fashion & Accessoires |
| Sleeve | 1.94× | Fashion & Accessoires |
| Party dress | 2.06× | Fashion & Accessoires |
| Natural skin care | 1.8× | Beauty & Wellness |
| First class travel | 1.7× | Travel & Leisure |
| Floor | 1.63× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.28 |
| Luxury Orientation | PREMIUM | 1.24 |
| Community Orientation | OPEN | 1.19 |
| Indulgence | JOY | 1.14 |
| Social Media Usage | JOY | 1.06 |
| Creativity | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.6% |
| Japan | 4.6% |
See Sunglasses audiences in other countries
More Fashion & Accessoires audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Sunglasses have in Italy?
Sunglasses has an estimated audience of 13,222,559 people in Italy, concentrated in Lombardy and Campania.
What is the gender split and age of Sunglasses fans?
57.5% of Sunglasses fans are female, 42.5% are male, with an average age of 42.7 years.
Which brands do Sunglasses fans like most?
Sunglasses fans show strongest brand affinity for Women's clothing (1.51×), Dresses (1.54×), and Trousers (1.75×) over the country average.
Where do Sunglasses fans live in Italy?
Sunglasses fans in Italy are most concentrated in Lombardy (reach 2,821,212), Campania (reach 2,417,816), and Lazio (reach 2,281,230). These three regions account for the largest share of the active audience.
What other brands do Sunglasses fans also like?
Beyond Sunglasses itself, the audience over-indexes on Dresses (1.54×), Trousers (1.75×), Handbags (1.63×), and Men's clothing (1.53×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.