Sunglasses Audience in Italy

Sunglasses has an estimated audience of 13,222,559 people in Italy. 57.5% are female, 42.5% are male, average age 42.7. Top regions: Lombardy, Campania, Lazio. Top brand affinities: Women's clothing, Dresses, Trousers, Handbags, Men's clothing.

The average Sunglasses fan in Italy is 42.7 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Lazio. Top brand affinities include Women's clothing, Dresses, Trousers, with strongest over-indexing on Women's clothing (1.51× the country average). Demographically, the Sunglasses audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Sunglasses fans

Demographic split for Sunglasses audience in Italy
MetricValue
Female57.5%
Male42.5%
Average age42.7
Estimated audience size13,222,559

Audience persona

The typical Sunglasses fan in Italy is more female, around 42.7 years old, with strong Extroversion tendencies and a notable affinity for Women's clothing.

Top regions in Italy

Top regions ranked by reach for Sunglasses in Italy
RegionReachAffinity
Lombardy2,821,2121.21×
Campania2,417,8161.63×
Lazio2,281,2301.41×
Veneto1,603,9121.53×
Sicilia1,574,3981.37×
Tuscany1,249,3571.42×
Puglia1,198,3141.32×
Emilia-Romagna871,9670.81×
Piedmont775,4490.79×
Sardinia423,4881.14×
Calabria411,5921.02×
Liguria333,5520.9×
Trentino-Alto Adige/Südtirol247,6480.99×
Marche196,8290.6×
Abruzzo187,0920.64×
Friuli-Venezia Giulia186,0450.75×
Umbria121,6320.57×
Basilicata86,7270.72×
Molise27,7100.44×
Aosta Valley24,9730.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sunglasses audience
BrandAffinityCategory
Women's clothing1.51×Fashion & Accessoires
Dresses1.54×Fashion & Accessoires
Trousers1.75×Fashion & Accessoires
Handbags1.63×Fashion & Accessoires
Men's clothing1.53×Fashion & Accessoires
Children's clothing1.82×Fashion & Accessoires
Sneakers (footwear)1.73×Fashion & Accessoires
Skirt1.69×Fashion & Accessoires
H&M1.67×Shopping
Shirt1.76×Fashion & Accessoires
Jeans1.56×Fashion & Accessoires
Discounts and allowances1.53×Shopping
Blouse1.71×Fashion & Accessoires
Deal of the day1.66×Shopping
Sweater1.75×Fashion & Accessoires
Sleeve1.94×Fashion & Accessoires
Party dress2.06×Fashion & Accessoires
Natural skin care1.8×Beauty & Wellness
First class travel1.7×Travel & Leisure
Floor1.63×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sunglasses audience
TraitClusterScore
ExtroversionTHRILL1.28
Luxury OrientationPREMIUM1.24
Community OrientationOPEN1.19
IndulgenceJOY1.14
Social Media UsageJOY1.06
CreativityOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Sunglasses
CountryShare
United States17.0%
Italy5.6%
Japan4.6%

See Sunglasses audiences in other countries

More Fashion & Accessoires audiences in Italy

Frequently asked questions

How many fans does Sunglasses have in Italy?

Sunglasses has an estimated audience of 13,222,559 people in Italy, concentrated in Lombardy and Campania.

What is the gender split and age of Sunglasses fans?

57.5% of Sunglasses fans are female, 42.5% are male, with an average age of 42.7 years.

Which brands do Sunglasses fans like most?

Sunglasses fans show strongest brand affinity for Women's clothing (1.51×), Dresses (1.54×), and Trousers (1.75×) over the country average.

Where do Sunglasses fans live in Italy?

Sunglasses fans in Italy are most concentrated in Lombardy (reach 2,821,212), Campania (reach 2,417,816), and Lazio (reach 2,281,230). These three regions account for the largest share of the active audience.

What other brands do Sunglasses fans also like?

Beyond Sunglasses itself, the audience over-indexes on Dresses (1.54×), Trousers (1.75×), Handbags (1.63×), and Men's clothing (1.53×) compared to the Italy average.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.