Dresses Audience in Italy
Dresses has an estimated audience of 17,703,250 people in Italy. 69.6% are female, 30.4% are male, average age 42.8. Top regions: Lombardy, Lazio, Sicilia. Top brand affinities: Horoscope, Instant messaging, Progressive rock, Pillow, University.
The average Dresses fan in Italy is 42.8 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Sicilia. Top brand affinities include Horoscope, Instant messaging, Progressive rock, with strongest over-indexing on Horoscope (6.91× the country average). Demographically, the Dresses audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Dresses fans
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 42.8 |
| Estimated audience size | 17,703,250 |
Audience persona
The typical Dresses fan in Italy is more female, around 42.8 years old, with strong Extroversion tendencies and a notable affinity for Horoscope.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,923,389 | 1.26× |
| Lazio | 2,541,371 | 1.17× |
| Sicilia | 2,455,677 | 1.6× |
| Campania | 2,338,709 | 1.18× |
| Veneto | 1,606,123 | 1.15× |
| Tuscany | 1,543,762 | 1.31× |
| Emilia-Romagna | 1,466,175 | 1.01× |
| Puglia | 1,457,020 | 1.19× |
| Piedmont | 1,233,880 | 0.94× |
| Calabria | 709,020 | 1.31× |
| Liguria | 428,026 | 0.86× |
| Sardinia | 397,912 | 0.8× |
| Marche | 379,332 | 0.86× |
| Trentino-Alto Adige/Südtirol | 371,781 | 1.11× |
| Abruzzo | 320,806 | 0.82× |
| Friuli-Venezia Giulia | 316,898 | 0.95× |
| Umbria | 211,785 | 0.74× |
| Basilicata | 115,817 | 0.72× |
| Molise | 41,734 | 0.5× |
| Aosta Valley | 23,202 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horoscope | 6.91× | Health |
| Instant messaging | 2.98× | Internet & Social Media |
| Progressive rock | 3.64× | Music & Radio |
| Pillow | 4.62× | Home & Garden |
| University | 2.29× | Business & Career |
| Expert (company) | 3.01× | Shopping |
| Slovenia | 2.31× | Travel & Leisure |
| Gazebo | 5.53× | Home & Garden |
| Tattoos | 1.69× | Fashion & Accessoires |
| Natural skin care | 2.42× | Beauty & Wellness |
| Weddings | 1.61× | Kids & Family |
| Google Maps | 1.59× | Internet & Social Media |
| La Dolce Vita | 4.98× | Movies & TV |
| Indeed.com | 1.76× | Business & Career |
| Meat | 1.51× | Food & Beverages |
| Zac Efron | 5.41× | Movies & TV |
| Enoteca | 2.52× | Food & Beverages |
| Ischia | 2.82× | Travel & Leisure |
| Canada | 1.7× | Travel & Leisure |
| Voucher | 2.1× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.33 |
| Creativity | OPEN | 1.12 |
| Community Orientation | OPEN | 1.09 |
| Price Sensitivity | PREMIUM | 1.09 |
| Luxury Orientation | PREMIUM | 1.08 |
| Risk Appetite | THRILL | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
See Dresses audiences in other countries
More Fashion & Accessoires audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Dresses have in Italy?
Dresses has an estimated audience of 17,703,250 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Dresses fans?
69.6% of Dresses fans are female, 30.4% are male, with an average age of 42.8 years.
Which brands do Dresses fans like most?
Dresses fans show strongest brand affinity for Horoscope (6.91×), Instant messaging (2.98×), and Progressive rock (3.64×) over the country average.
Where do Dresses fans live in Italy?
Dresses fans in Italy are most concentrated in Lombardy (reach 3,923,389), Lazio (reach 2,541,371), and Sicilia (reach 2,455,677). These three regions account for the largest share of the active audience.
What other brands do Dresses fans also like?
Beyond Dresses itself, the audience over-indexes on Instant messaging (2.98×), Progressive rock (3.64×), Pillow (4.62×), and University (2.29×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.