A data profile of the people who buy, follow and care about Dresses in Italy — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 17,703,250 people in Italy.
The average Dresses fan in Italy is 42.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Sicilia.
Top brand affinities include Coop, Volunteering, Sunglasses, with strongest over-indexing on Coop (1.66× the country average).
Demographically, the Dresses audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Dresses fan in Italy is more female, around 42.8 years old, with strong Creativity tendencies and a notable affinity for Coop.
The key figures that characterise the Dresses profile in Italy.
69.6% are female, 30.4% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 42.8 |
| Estimated audience size | 17,703,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Dresses audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
Where the Dresses audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~2.5M | 1.53× | |
| 02 | Tuscany | ~1.5M | 1.28× | |
| 03 | Lombardy | ~4M | 1.25× | |
| 04 | Calabria | ~700K | 1.22× | |
| 05 | Puglia | ~1.5M | 1.17× | |
| 06 | Lazio | ~2.5M | 1.16× | |
| 07 | Campania | ~2.5M | 1.16× | |
| 08 | Veneto | ~1.5M | 1.13× | |
| 09 | Trentino-Alto Adige/Südtirol | ~400K | 1.07× | |
| 10 | Emilia-Romagna | ~1.5M | 1.01× | |
| 11 | Friuli-Venezia Giulia | ~300K | 0.97× | |
| 12 | Piedmont | ~1M | 0.95× | |
| 13 | Aosta Valley | ~40K | 0.94× | |
| 14 | Liguria | ~500K | 0.91× | |
| 15 | Marche | ~400K | 0.91× | |
| 16 | Basilicata | ~100K | 0.91× | |
| 17 | Molise | ~80K | 0.91× | |
| 18 | Abruzzo | ~300K | 0.89× | |
| 19 | Sardinia | ~400K | 0.87× | |
| 20 | Umbria | ~300K | 0.87× |
The strongest cross-interests of the Dresses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stradivarius | Shopping | 2.03× | ||
| 02 | Costume jewelry | Fashion & Accessoires | 1.82× | ||
| 03 | Wedding dress | Fashion & Accessoires | 1.77× | ||
| 04 | Eyelash extensions | Beauty & Wellness | 1.71× | ||
| 05 | Artificial nails | Beauty & Wellness | 1.70× | ||
| 06 | Necklace | Fashion & Accessoires | 1.69× | ||
| 07 | Lingerie | Fashion & Accessoires | 1.67× | ||
| 08 | Coop | Food & Beverages | 1.66× | ||
| 09 | Volunteering | Politics & Society | 1.63× | ||
| 10 | Pedicure | Beauty & Wellness | 1.59× | ||
| 11 | Manicure | Beauty & Wellness | 1.58× | ||
| 12 | H&M | Shopping | 1.57× | ||
| 13 | Primark | Shopping | 1.56× | ||
| 14 | Sunglasses | Fashion & Accessoires | 1.54× | ||
| 15 | Sephora | Shopping | 1.54× | ||
| 16 | Bracelet | Fashion & Accessoires | 1.54× | ||
| 17 | Luxury yacht | Travel & Leisure | 1.53× | ||
| 18 | Skin care | Beauty & Wellness | 1.52× | ||
| 19 | Louis Vuitton | Fashion & Accessoires | 1.52× | ||
| 20 | Instant messaging | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.26× | |
| Design Affinity | PREMIUM | 1.25× | |
| Extroversion | THRILL | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Tradition | CONSERVATISM | 0.89× | |
| Need for Security | CONSERVATISM | 0.93× |
Dresses has an estimated audience of 17,703,250 people in Italy, concentrated in Lombardy and Lazio.
69.6% of Dresses fans are female, 30.4% are male, with an average age of 42.8 years.
Dresses fans show strongest brand affinity for Coop (1.66×), Volunteering (1.63×), and Sunglasses (1.54×) over the country average.
Dresses fans in Italy are most concentrated in Lombardy (reach ~4M), Lazio (reach ~2.5M), and Sicilia (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Dresses itself, the audience over-indexes on Volunteering (1.63×), Sunglasses (1.54×), Primark (1.56×), and H&M (1.57×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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