A data profile of the people who buy, follow and care about Necklace in Italy — modelled from more than twelve digital signal sources. Necklace has an estimated audience of 6,343,833 people in Italy.
The average Necklace fan in Italy is 43.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Discount stores, Bracelet, Earring, with strongest over-indexing on Discount stores (1.63× the country average).
Demographically, the Necklace audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Spirituality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Necklace fan in Italy is more female, around 43.0 years old, with strong Spirituality tendencies and a notable affinity for Discount stores.
The key figures that characterise the Necklace profile in Italy.
77.4% are female, 22.6% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 43.0 |
| Estimated audience size | 6,343,833 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Necklace audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 9.2% |
| India | 5.2% |
Where the Necklace audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.30× | |
| 02 | Tuscany | ~500K | 1.20× | |
| 03 | Veneto | ~600K | 1.19× | |
| 04 | Sicilia | ~600K | 1.14× | |
| 05 | Lazio | ~900K | 1.11× | |
| 06 | Piedmont | ~500K | 1.09× | |
| 07 | Emilia-Romagna | ~500K | 1.06× | |
| 08 | Trentino-Alto Adige/Südtirol | ~100K | 1.06× | |
| 09 | Campania | ~700K | 1.04× | |
| 10 | Friuli-Venezia Giulia | ~100K | 1.00× | |
| 11 | Aosta Valley | ~20K | 1.00× | |
| 12 | Puglia | ~400K | 0.98× | |
| 13 | Marche | ~200K | 0.98× | |
| 14 | Molise | ~30K | 0.97× | |
| 15 | Umbria | ~100K | 0.96× | |
| 16 | Basilicata | ~60K | 0.96× | |
| 17 | Sardinia | ~200K | 0.93× | |
| 18 | Liguria | ~200K | 0.93× | |
| 19 | Calabria | ~200K | 0.91× | |
| 20 | Abruzzo | ~100K | 0.91× |
The strongest cross-interests of the Necklace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pendant | Politics & Society | 2.96× | ||
| 02 | Jewelry design | Fashion & Accessoires | 2.81× | ||
| 03 | Earring | Fashion & Accessoires | 2.72× | ||
| 04 | Bracelet | Fashion & Accessoires | 2.71× | ||
| 05 | Ring (jewellery) | Fashion & Accessoires | 2.59× | ||
| 06 | Handmade jewelry | Fashion & Accessoires | 2.58× | ||
| 07 | Jeans | Fashion & Accessoires | 1.93× | ||
| 08 | Skirt | Fashion & Accessoires | 1.87× | ||
| 09 | Sneakers (footwear) | Fashion & Accessoires | 1.80× | ||
| 10 | Children's clothing | Fashion & Accessoires | 1.78× | ||
| 11 | Dresses | Fashion & Accessoires | 1.69× | ||
| 12 | God | Politics & Society | 1.67× | ||
| 13 | Discount stores | Shopping | 1.63× | ||
| 14 | Black Friday (shopping) | Shopping | 1.62× | ||
| 15 | Handbags | Fashion & Accessoires | 1.58× | ||
| 16 | Marriage | Kids & Family | 1.55× | ||
| 17 | Sales promotion | Shopping | 1.55× | ||
| 18 | Coupons | Shopping | 1.54× | ||
| 19 | Men's clothing | Fashion & Accessoires | 1.53× | ||
| 20 | Footwear | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.37× | |
| Extroversion | THRILL | 1.37× | |
| Price Sensitivity | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.82× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Early Adopter Mentality | POWER | 0.87× |
Necklace has an estimated audience of 6,343,833 people in Italy, concentrated in Lombardy and Lazio.
77.4% of Necklace fans are female, 22.6% are male, with an average age of 43.0 years.
Necklace fans show strongest brand affinity for Discount stores (1.63×), Bracelet (2.71×), and Earring (2.72×) over the country average.
Necklace fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Necklace itself, the audience over-indexes on Bracelet (2.71×), Earring (2.72×), Ring (jewellery) (2.59×), and Dresses (1.69×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Necklace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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