A data profile of the people who buy, follow and care about Pendant in Italy — modelled from more than twelve digital signal sources. Pendant has an estimated audience of 4,307,244 people in Italy.
The average Pendant fan in Italy is 40.4 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Handmade jewelry, Art jewelry, Costume jewelry, with strongest over-indexing on Handmade jewelry (5.45× the country average).
Demographically, the Pendant audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Pendant fan in Italy is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for Handmade jewelry.
The key figures that characterise the Pendant profile in Italy.
75.8% are female, 24.2% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 40.4 |
| Estimated audience size | 4,307,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Pendant audience comes from Italy.
| Country | Share |
|---|---|
| Japan | 15.8% |
| United States | 13.0% |
| India | 8.6% |
Where the Pendant audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~400K | 1.36× | |
| 02 | Sicilia | ~500K | 1.35× | |
| 03 | Campania | ~600K | 1.31× | |
| 04 | Lombardy | ~900K | 1.16× | |
| 05 | Lazio | ~600K | 1.11× | |
| 06 | Emilia-Romagna | ~400K | 1.11× | |
| 07 | Veneto | ~400K | 1.10× | |
| 08 | Tuscany | ~300K | 1.08× | |
| 09 | Friuli-Venezia Giulia | ~80K | 1.02× | |
| 10 | Trentino-Alto Adige/Südtirol | ~80K | 1.01× | |
| 11 | Calabria | ~100K | 0.98× | |
| 12 | Marche | ~100K | 0.96× | |
| 13 | Sardinia | ~100K | 0.94× | |
| 14 | Abruzzo | ~90K | 0.94× | |
| 15 | Aosta Valley | ~10K | 0.94× | |
| 16 | Liguria | ~100K | 0.93× | |
| 17 | Basilicata | ~40K | 0.93× | |
| 18 | Molise | ~20K | 0.92× | |
| 19 | Piedmont | ~300K | 0.91× | |
| 20 | Umbria | ~60K | 0.89× |
The strongest cross-interests of the Pendant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slim-fit pants | Fashion & Accessoires | 6.01× | ||
| 02 | Handmade jewelry | Fashion & Accessoires | 5.45× | ||
| 03 | Costume jewelry | Fashion & Accessoires | 5.24× | ||
| 04 | Art jewelry | Fashion & Accessoires | 5.18× | ||
| 05 | Cartier | Fashion & Accessoires | 4.51× | ||
| 06 | Chocolate brownie | Food & Beverages | 4.42× | ||
| 07 | Lip gloss | Beauty & Wellness | 4.12× | ||
| 08 | Eye shadow | Beauty & Wellness | 3.73× | ||
| 09 | Deal of the day | Shopping | 3.33× | ||
| 10 | Shellac | Beauty & Wellness | 3.24× | ||
| 11 | The Bold and the Beautiful | Movies & TV | 3.14× | ||
| 12 | Wedding dress | Fashion & Accessoires | 3.14× | ||
| 13 | OVS | Fashion & Accessoires | 3.00× | ||
| 14 | Necklace | Fashion & Accessoires | 2.96× | ||
| 15 | Confectionery | Food & Beverages | 2.54× | ||
| 16 | Activism | Politics & Society | 2.51× | ||
| 17 | TicketOne | Travel & Leisure | 2.50× | ||
| 18 | Digital photography | Business & Career | 2.27× | ||
| 19 | TikTok | Internet & Social Media | 1.91× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.63× | |
| Extroversion | THRILL | 1.59× | |
| Sustainability | BALANCE | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.22× | |
| Tradition | CONSERVATISM | 0.76× | |
| Need for Security | CONSERVATISM | 0.80× |
Pendant has an estimated audience of 4,307,244 people in Italy, concentrated in Lombardy and Campania.
75.8% of Pendant fans are female, 24.2% are male, with an average age of 40.4 years.
Pendant fans show strongest brand affinity for Handmade jewelry (5.45×), Art jewelry (5.18×), and Costume jewelry (5.24×) over the country average.
Pendant fans in Italy are most concentrated in Lombardy (reach ~900K), Campania (reach ~600K), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Pendant itself, the audience over-indexes on Art jewelry (5.18×), Costume jewelry (5.24×), Cartier (4.51×), and Deal of the day (3.33×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Pendant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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