A data profile of the people who buy, follow and care about Pendant in United Kingdom — modelled from more than twelve digital signal sources. Pendant has an estimated audience of 3,419,927 people in United Kingdom.
The average Pendant fan in United Kingdom is 42.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Art jewelry, Do it yourself (DIY), Hobby, with strongest over-indexing on Art jewelry (7.12× the country average).
Demographically, the Pendant audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Design Affinity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Pendant fan in United Kingdom is more female, around 42.2 years old, with strong Design Affinity tendencies and a notable affinity for Art jewelry.
The key figures that characterise the Pendant profile in United Kingdom.
75.6% are female, 24.4% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 42.2 |
| Estimated audience size | 3,419,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Pendant audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 15.8% |
| United States | 13.0% |
| India | 8.6% |
Where the Pendant audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.41× | |
| 02 | Yorkshire and the Humber | ~300K | 1.25× | |
| 03 | England | ~2.5M | 1.17× | |
| 04 | East of England | ~300K | 1.12× | |
| 05 | North East | ~100K | 1.11× | |
| 06 | South East | ~500K | 1.07× | |
| 07 | Wales | ~200K | 1.06× | |
| 08 | Scotland | ~300K | 0.96× | |
| 09 | Northern Ireland | ~90K | 0.86× | |
| 10 | South West | ~200K | 0.84× | |
| 11 | East Midlands | ~200K | 0.80× | |
| 12 | North West | ~200K | 0.57× |
The strongest cross-interests of the Pendant audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art jewelry | Fashion & Accessoires | 7.12× | ||
| 02 | Blake Lively | Movies & TV | 4.65× | ||
| 03 | Victoria and Albert Museum | Arts & Culture | 4.10× | ||
| 04 | Tiffany & Co. | Fashion & Accessoires | 3.82× | ||
| 05 | Pandora | Fashion & Accessoires | 3.81× | ||
| 06 | Handmade jewelry | Fashion & Accessoires | 3.54× | ||
| 07 | Mother's Day | Kids & Family | 3.19× | ||
| 08 | Earring | Fashion & Accessoires | 2.95× | ||
| 09 | Luxury real estate | Business & Career | 2.67× | ||
| 10 | Necklace | Fashion & Accessoires | 2.65× | ||
| 11 | Bracelet | Fashion & Accessoires | 2.63× | ||
| 12 | Etsy | Fashion & Accessoires | 2.36× | ||
| 13 | Local food | Food & Beverages | 2.30× | ||
| 14 | Hobby | Home & Garden | 1.98× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.93× | ||
| 16 | Weddings | Kids & Family | 1.76× | ||
| 17 | Internet & Social Media | 1.76× | |||
| 18 | Distilled beverage | Food & Beverages | 1.72× | ||
| 19 | Kitchen | Home & Garden | 1.61× | ||
| 20 | Aldi | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.73× | |
| Individualism | JOY | 1.65× | |
| Luxury Orientation | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.88× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Need for Security | CONSERVATISM | 0.91× |
Pendant has an estimated audience of 3,419,927 people in United Kingdom, concentrated in England and South East.
75.6% of Pendant fans are female, 24.4% are male, with an average age of 42.2 years.
Pendant fans show strongest brand affinity for Art jewelry (7.12×), Do it yourself (DIY) (1.93×), and Hobby (1.98×) over the country average.
Pendant fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Pendant itself, the audience over-indexes on Do it yourself (DIY) (1.93×), Hobby (1.98×), Mother's Day (3.19×), and Bracelet (2.63×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Pendant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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