A data profile of the people who buy, follow and care about Luxury real estate in United Kingdom — modelled from more than twelve digital signal sources. Luxury real estate has an estimated audience of 5,804,550 people in United Kingdom.
The average Luxury real estate fan in United Kingdom is 40.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Property finder, Real estate investing, Renovation, with strongest over-indexing on Property finder (7.58× the country average).
Demographically, the Luxury real estate audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Luxury real estate fan in United Kingdom is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Property finder.
The key figures that characterise the Luxury real estate profile in United Kingdom.
57.7% are female, 42.3% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 40.5 |
| Estimated audience size | 5,804,550 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Luxury real estate audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 8.0% |
| China | 5.8% |
Where the Luxury real estate audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4.5M | 1.39× | |
| 02 | West Midlands | ~300K | 1.17× | |
| 03 | South West | ~500K | 1.03× | |
| 04 | East of England | ~500K | 1.01× | |
| 05 | East Midlands | ~400K | 1.01× | |
| 06 | South East | ~800K | 1.00× | |
| 07 | North East | ~200K | 1.00× | |
| 08 | Northern Ireland | ~200K | 0.99× | |
| 09 | Scotland | ~500K | 0.97× | |
| 10 | Yorkshire and the Humber | ~400K | 0.96× | |
| 11 | Wales | ~300K | 0.96× | |
| 12 | North West | ~600K | 0.91× |
The strongest cross-interests of the Luxury real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real estate investing | Business & Career | 10.30× | ||
| 02 | Property finder | Home & Garden | 7.58× | ||
| 03 | Starter home | Home & Garden | 5.45× | ||
| 04 | Business travel | Business & Career | 4.56× | ||
| 05 | Real estate development | Business & Career | 4.51× | ||
| 06 | Luxury yacht | Travel & Leisure | 4.27× | ||
| 07 | Renovation | Home & Garden | 4.17× | ||
| 08 | Modern architecture | Arts & Culture | 4.12× | ||
| 09 | Landscape design | Business & Career | 3.91× | ||
| 10 | First-time buyer | Shopping | 3.86× | ||
| 11 | Home construction | Home & Garden | 3.79× | ||
| 12 | Home décor products | Home & Garden | 3.61× | ||
| 13 | Architecture & Design | Business & Career | 3.49× | ||
| 14 | Home Interior Design | Home & Garden | 3.11× | ||
| 15 | Expensive Taste | Business & Career | 3.07× | ||
| 16 | Newcast | Business & Career | 3.02× | ||
| 17 | Real estate | Business & Career | 2.39× | ||
| 18 | Ryanair | Travel & Leisure | 2.27× | ||
| 19 | John Lewis (department store) | Shopping | 2.04× | ||
| 20 | Architecture | Business & Career | 1.92× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 3.19× | |
| Luxury Orientation | PREMIUM | 2.25× | |
| DIY Mentality | THRILL | 2.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Family Orientation | CONSERVATISM | 0.86× |
Luxury real estate has an estimated audience of 5,804,550 people in United Kingdom, concentrated in England and South East.
57.7% of Luxury real estate fans are female, 42.3% are male, with an average age of 40.5 years.
Luxury real estate fans show strongest brand affinity for Property finder (7.58×), Real estate investing (10.3×), and Renovation (4.17×) over the country average.
Luxury real estate fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~800K), and North West (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Luxury real estate itself, the audience over-indexes on Real estate investing (10.3×), Renovation (4.17×), Starter home (5.45×), and Real estate development (4.51×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Luxury real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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