A data profile of the people who buy, follow and care about Luxury real estate in Spain — modelled from more than twelve digital signal sources. Luxury real estate has an estimated audience of 3,458,179 people in Spain.
The average Luxury real estate fan in Spain is 42.1 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Renovation, Real estate investing, Real estate development, with strongest over-indexing on Renovation (5.32× the country average).
Demographically, the Luxury real estate audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Luxury real estate fan in Spain is balanced, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for Renovation.
The key figures that characterise the Luxury real estate profile in Spain.
51.8% are female, 48.2% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 42.1 |
| Estimated audience size | 3,458,179 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Luxury real estate audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 8.0% |
| China | 5.8% |
Where the Luxury real estate audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Cantabria | ~60K | 1.37× | |
| 02 | Balearic Islands | ~100K | 1.17× | |
| 03 | La Rioja | ~30K | 1.15× | |
| 04 | Catalonia | ~700K | 1.05× | |
| 05 | Comunidad Valenciana | ~400K | 1.01× | |
| 06 | Navarre | ~40K | 1.01× | |
| 07 | Extremadura | ~70K | 0.99× | |
| 08 | Principality of Asturias | ~80K | 0.97× | |
| 09 | Region of Murcia | ~100K | 0.96× | |
| 10 | Aragon | ~90K | 0.95× | |
| 11 | Castilla-La Mancha | ~100K | 0.94× | |
| 12 | Canary Islands | ~200K | 0.93× | |
| 13 | Castile and León | ~100K | 0.92× | |
| 14 | Andalusia | ~600K | 0.91× | |
| 15 | Basque Autonomous Country | ~100K | 0.91× | |
| 16 | Galicia | ~100K | 0.90× | |
| 17 | Community of Madrid | ~500K | 0.88× |
The strongest cross-interests of the Luxury real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real estate investing | Business & Career | 9.24× | ||
| 02 | First-time buyer | Shopping | 7.07× | ||
| 03 | Real estate development | Business & Career | 6.67× | ||
| 04 | Modern furniture | Home & Garden | 6.06× | ||
| 05 | Renovation | Home & Garden | 5.32× | ||
| 06 | Landscape design | Business & Career | 5.21× | ||
| 07 | Real estate broker | Home & Garden | 4.86× | ||
| 08 | Architecture & Design | Business & Career | 4.78× | ||
| 09 | Modern architecture | Arts & Culture | 4.47× | ||
| 10 | Luxury yacht | Travel & Leisure | 4.29× | ||
| 11 | Living room | Home & Garden | 3.55× | ||
| 12 | Real property | Home & Garden | 3.38× | ||
| 13 | Investment | Business & Career | 2.84× | ||
| 14 | Real estate | Business & Career | 2.21× | ||
| 15 | Home improvement | Home & Garden | 2.16× | ||
| 16 | Online shopping | Shopping | 1.78× | ||
| 17 | Nature | Home & Garden | 1.73× | ||
| 18 | Fitness and wellness | Sports | 1.57× | ||
| 19 | Movies | Movies & TV | 1.55× | ||
| 20 | Design | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.94× | |
| DIY Mentality | THRILL | 2.44× | |
| Quality Awareness | PREMIUM | 2.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.90× |
Luxury real estate has an estimated audience of 3,458,179 people in Spain, concentrated in Catalonia and Andalusia.
51.8% of Luxury real estate fans are female, 48.2% are male, with an average age of 42.1 years.
Luxury real estate fans show strongest brand affinity for Renovation (5.32×), Real estate investing (9.24×), and Real estate development (6.67×) over the country average.
Luxury real estate fans in Spain are most concentrated in Catalonia (reach ~700K), Andalusia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Luxury real estate itself, the audience over-indexes on Real estate investing (9.24×), Real estate development (6.67×), First-time buyer (7.07×), and Modern architecture (4.47×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Luxury real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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