A data profile of the people who buy, follow and care about Luxury yacht in Spain — modelled from more than twelve digital signal sources. Luxury yacht has an estimated audience of 3,571,943 people in Spain.
The average Luxury yacht fan in Spain is 46.9 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Fashion show, Hotels, Discounting, with strongest over-indexing on Fashion show (3.43× the country average).
Demographically, the Luxury yacht audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Luxury yacht fan in Spain is balanced, around 46.9 years old, with strong Quality Awareness tendencies and a notable affinity for Fashion show.
The key figures that characterise the Luxury yacht profile in Spain.
47.7% are female, 52.3% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 46.9 |
| Estimated audience size | 3,571,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 37% |
of the worldwide Luxury yacht audience comes from Spain.
| Country | Share |
|---|---|
| United States | 12.6% |
| Japan | 7.0% |
| Italy | 6.2% |
Where the Luxury yacht audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~100K | 1.49× | |
| 02 | Cantabria | ~50K | 1.11× | |
| 03 | Navarre | ~50K | 1.09× | |
| 04 | Extremadura | ~80K | 1.06× | |
| 05 | Principality of Asturias | ~90K | 1.02× | |
| 06 | Region of Murcia | ~100K | 1.00× | |
| 07 | Aragon | ~90K | 1.00× | |
| 08 | Castilla-La Mancha | ~100K | 0.97× | |
| 09 | Canary Islands | ~200K | 0.95× | |
| 10 | Castile and León | ~100K | 0.95× | |
| 11 | Galicia | ~200K | 0.94× | |
| 12 | Basque Autonomous Country | ~100K | 0.94× | |
| 13 | Comunidad Valenciana | ~400K | 0.89× | |
| 14 | Catalonia | ~600K | 0.86× | |
| 15 | Andalusia | ~600K | 0.84× | |
| 16 | Community of Madrid | ~500K | 0.82× |
The strongest cross-interests of the Luxury yacht audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Finance (newspaper) | Business & Career | 6.96× | ||
| 02 | Business travel | Business & Career | 4.69× | ||
| 03 | All-news radio | Music & Radio | 4.01× | ||
| 04 | Business class | Travel & Leisure | 3.74× | ||
| 05 | Jewelry design | Fashion & Accessoires | 3.65× | ||
| 06 | Fashion show | Fashion & Accessoires | 3.43× | ||
| 07 | Starbucks | Food & Beverages | 2.72× | ||
| 08 | Zara Home | Home & Garden | 2.43× | ||
| 09 | Travel Adventures | Travel & Leisure | 2.40× | ||
| 10 | Discounting | Shopping | 2.39× | ||
| 11 | Apartment | Business & Career | 1.97× | ||
| 12 | Boats | Cars & Mobility | 1.94× | ||
| 13 | Resort | Travel & Leisure | 1.92× | ||
| 14 | Internet & Social Media | 1.89× | |||
| 15 | Hotels | Travel & Leisure | 1.68× | ||
| 16 | Kitchen | Home & Garden | 1.63× | ||
| 17 | IKEA | Home & Garden | 1.61× | ||
| 18 | Furniture | Home & Garden | 1.59× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.59× | ||
| 20 | House | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.23× | |
| Luxury Orientation | PREMIUM | 2.11× | |
| Indulgence | JOY | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.93× | |
| Need for Security | CONSERVATISM | 0.95× | |
| Individualism | JOY | 0.98× |
Luxury yacht has an estimated audience of 3,571,943 people in Spain, concentrated in Andalusia and Catalonia.
47.7% of Luxury yacht fans are female, 52.3% are male, with an average age of 46.9 years.
Luxury yacht fans show strongest brand affinity for Fashion show (3.43×), Hotels (1.68×), and Discounting (2.39×) over the country average.
Luxury yacht fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~600K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Luxury yacht itself, the audience over-indexes on Hotels (1.68×), Discounting (2.39×), Business class (3.74×), and Furniture (1.59×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Luxury yacht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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