A data profile of the people who buy, follow and care about Jewelry design in Spain — modelled from more than twelve digital signal sources. Jewelry design has an estimated audience of 2,519,007 people in Spain.
Jewelry design has an estimated audience of 2,519,007 people in Spain. 78.6% are female, 21.4% are male, average age 44.5. Top brand affinities: Handmade jewelry, Art jewelry, Boho-chic, Mango, Bohemian style.
Top brand affinities include Handmade jewelry, Art jewelry, Boho-chic, with strongest over-indexing on Handmade jewelry (6.93× the country average).
Demographically, the Jewelry design audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
The typical Jewelry design fan in Spain is more female, around 44.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Handmade jewelry.
The key figures that characterise the Jewelry design profile in Spain.
78.6% are female, 21.4% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 78.6% |
| Male | 21.4% |
| Average age | 44.5 |
| Estimated audience size | 2,519,007 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Jewelry design audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.0% |
| Japan | 11.8% |
| India | 9.9% |
The strongest cross-interests of the Jewelry design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Handmade jewelry | Fashion & Accessoires | 6.93× | ||
| 02 | Boho-chic | Fashion & Accessoires | 6.88× | ||
| 03 | Kenzo | Fashion & Accessoires | 6.74× | ||
| 04 | Art jewelry | Fashion & Accessoires | 6.53× | ||
| 05 | Bohemian style | Fashion & Accessoires | 6.48× | ||
| 06 | Mango | Shopping | 4.63× | ||
| 07 | Flower bouquet | Home & Garden | 4.21× | ||
| 08 | Luxury yacht | Travel & Leisure | 3.65× | ||
| 09 | Volunteering | Politics & Society | 3.36× | ||
| 10 | Luxury real estate | Business & Career | 3.26× | ||
| 11 | Uniqlo | Shopping | 3.15× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 2.97× | ||
| 13 | Natural skin care | Beauty & Wellness | 2.92× | ||
| 14 | Oysho | Fashion & Accessoires | 2.70× | ||
| 15 | Art exhibition | Arts & Culture | 2.64× | ||
| 16 | Local food | Food & Beverages | 2.43× | ||
| 17 | Renovation | Home & Garden | 2.32× | ||
| 18 | Skin care | Beauty & Wellness | 2.16× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.88× | ||
| 20 | Home improvement | Home & Garden | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.72× | |
| Design Affinity | PREMIUM | 2.17× | |
| Travelling | THRILL | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Spirituality | BALANCE | 0.85× | |
| Community Orientation | OPEN | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Jewelry design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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