Jewelry design Audience in Germany
Jewelry design has an estimated audience of 2,574,532 people in Germany. 73.7% are female, 26.3% are male, average age 37.7. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Progressive rock, Artistic inspiration, Information sensitivity, Product design, Natural rubber.
The average Jewelry design fan in Germany is 37.7 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Progressive rock, Artistic inspiration, Information sensitivity, with strongest over-indexing on Progressive rock (3.54× the country average). Demographically, the Jewelry design audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Jewelry design fans
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 37.7 |
| Estimated audience size | 2,574,532 |
Audience persona
The typical Jewelry design fan in Germany is more female, around 37.7 years old, with strong Design Affinity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 206,748 | 1.05× |
| Nordrhein-Westfalen | 201,660 | 0.36× |
| Bayern | 173,765 | 0.42× |
| Baden-Württemberg | 157,561 | 0.45× |
| Berlin | 125,832 | 1.09× |
| Thüringen | 82,840 | 1.26× |
| Brandenburg | 79,539 | 1× |
| Sachsen-Anhalt | 78,665 | 1.18× |
| Rheinland-Pfalz | 71,840 | 0.56× |
| Saarland | 68,778 | 2.18× |
| Mecklenburg-Vorpommern | 67,929 | 1.38× |
| Niedersachsen | 65,823 | 0.26× |
| Bremen | 63,590 | 2.89× |
| Sachsen | 62,511 | 0.5× |
| Schleswig-Holstein | 61,528 | 0.67× |
| Hamburg | 44,344 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.54× | Music & Radio |
| Artistic inspiration | 2.18× | Arts & Culture |
| Information sensitivity | 5.93× | Technology & Electronics |
| Product design | 1.66× | Business & Career |
| Natural rubber | 2.27× | Cars & Mobility |
| Cachorro | 3.13× | Pets & Animals |
| Commercial mortgage | 1.74× | Business & Career |
| Home Delivery | 2.13× | Food & Beverages |
| Headhunters (film) | 3.07× | Movies & TV |
| Jaguar F-Pace | 4.08× | Cars & Mobility |
| MS Mode | 4.34× | Fashion & Accessoires |
| Nurse education | 1.55× | Kids & Family |
| Ipekyol | 2.47× | Shopping |
| Ireen Sheer | 1.71× | Music & Radio |
| Jason Clarke (actor) | 2.78× | Movies & TV |
| Figure painting (hobby) | 2.22× | Arts & Culture |
| McGregor, Iowa | 4.2× | Shopping |
| Mülheim | 1.64× | Travel & Leisure |
| Paul Dano | 2.18× | Movies & TV |
| Hawesko | 1.64× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.76 |
| Mindfulness | BALANCE | 1.68 |
| Individualism | JOY | 1.67 |
| Sustainability | BALANCE | 1.65 |
| Sports Activity | POWER | 1.54 |
| Luxury Orientation | PREMIUM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.0% |
| Japan | 11.8% |
| India | 9.9% |
See Jewelry design audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Jewelry design have in Germany?
Jewelry design has an estimated audience of 2,574,532 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Jewelry design fans?
73.7% of Jewelry design fans are female, 26.3% are male, with an average age of 37.7 years.
Which brands do Jewelry design fans like most?
Jewelry design fans show strongest brand affinity for Progressive rock (3.54×), Artistic inspiration (2.18×), and Information sensitivity (5.93×) over the country average.
Where do Jewelry design fans live in Germany?
Jewelry design fans in Germany are most concentrated in Hessen (reach 206,748), Nordrhein-Westfalen (reach 201,660), and Bayern (reach 173,765). These three regions account for the largest share of the active audience.
What other brands do Jewelry design fans also like?
Beyond Jewelry design itself, the audience over-indexes on Artistic inspiration (2.18×), Information sensitivity (5.93×), Product design (1.66×), and Natural rubber (2.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jewelry design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.