Rascasse Audience Intelligence

Jewelry design Audience in United States

A data profile of the people who buy, follow and care about Jewelry design in United States — modelled from more than twelve digital signal sources. Jewelry design has an estimated audience of 12,350,745 people in United States.

#1915among Topic in United States#142in Fashion & Accessoires

The average Jewelry design fan in United States is 37.8 years old, more female, and lives primarily in Connecticut.

The audience is concentrated in Connecticut, New York, California.

Top brand affinities include Pandora, Handmade jewelry, Costume jewelry, with strongest over-indexing on Pandora (8.49× the country average).

Demographically, the Jewelry design audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jewelry design fan in United States is more female, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Pandora.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jewelry design profile in United States.

Audience size
12.4M
in United States
Gender
69.9%♀
30.1% male
Age
37.8
average years
Country rank
#2889
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jewelry design fans

69.9% are female, 30.1% are male, average age 37.8.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Jewelry design audience in United States
MetricValue
Female69.9%
Male30.1%
Average age37.8
Estimated audience size12,350,745
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Jewelry design audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

13.0%

of the worldwide Jewelry design audience comes from United States.

Worldwide audience distribution share by country for Jewelry design
CountryShare
United States13.0%
Japan11.8%
India9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jewelry design audience in United States is strongest.

Fig. 05

Top regions by affinity

Jewelry design fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~1.5M13.11×
02New York~1M1.79×
03Washington~400K1.60×
04Florida~1M1.20×
05Alaska~30K1.07×
06Rhode Island~40K1.03×
07Vermont~20K1.03×
08Montana~40K1.02×
09North Dakota~30K1.02×
10South Dakota~30K1.00×
11New Jersey~300K0.96×
12Missouri~200K0.96×
13Idaho~60K0.96×
14Delaware~30K0.96×
15Hawaii~50K0.93×
16West Virginia~50K0.92×
17New Hampshire~40K0.92×
18Maine~40K0.92×
19Washington, District of Columbia~30K0.91×
20Kansas~90K0.90×
21New Mexico~60K0.90×
22Nebraska~60K0.89×
23Louisiana~100K0.88×
24Mississippi~90K0.88×
25Oregon~100K0.87×
26Arkansas~90K0.87×
27California~1M0.85×
28Utah~90K0.85×
29Iowa~90K0.85×
30Kentucky~100K0.84×
31Oklahoma~100K0.84×
32Nevada~100K0.84×
33Alabama~100K0.82×
34Massachusetts~200K0.80×
35Virginia~200K0.79×
36Maryland~200K0.78×
37Colorado~200K0.78×
38South Carolina~100K0.78×
39Wisconsin~100K0.77×
40Arizona~200K0.76×
41Indiana~200K0.76×
42Minnesota~100K0.76×
43Georgia~300K0.75×
44Tennessee~200K0.74×
45North Carolina~300K0.71×
46Michigan~200K0.71×
47Illinois~300K0.70×
48Texas~700K0.68×
49Pennsylvania~300K0.68×
50Ohio~300K0.67×
Fig. 06

Affinity by region

Affinity by region — Jewelry design, United States
0.67×1.00×13.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jewelry design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jewelry design audience
#·InterestCategoryAffinity×
01BuccellatiFashion & Accessoires20.31×
02PandoraFashion & Accessoires8.49×
03Costume jewelryFashion & Accessoires7.31×
04Jewellery storeFashion & Accessoires6.61×
05BulgariFashion & Accessoires5.94×
06Handmade jewelryFashion & Accessoires4.78×
07ZaraShopping4.05×
08Diaper bagKids & Family3.56×
09RefrigeratorHome & Garden3.43×
10Louis VuittonFashion & Accessoires3.12×
11Natural skin careBeauty & Wellness2.86×
12Digital photographyBusiness & Career2.71×
13Planet FitnessSports2.60×
14GemstoneFashion & Accessoires2.54×
15Do it yourself (DIY)Home & Garden2.17×
16Trader Joe'sShopping1.98×
17HobbyHome & Garden1.90×
18Luxury goodsFashion & Accessoires1.84×
19Old NavyFashion & Accessoires1.71×
20SupermanMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jewelry design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jewelry design audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.73×
Design AffinityPREMIUM2.16×
MindfulnessBALANCE2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jewelry design audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.81×
Need for SecurityCONSERVATISM0.82×
TraditionCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jewelry design have in United States?

Jewelry design has an estimated audience of 12,350,745 people in United States, concentrated in Connecticut and New York.

02

What is the gender split and age of Jewelry design fans?

69.9% of Jewelry design fans are female, 30.1% are male, with an average age of 37.8 years.

03

Which brands do Jewelry design fans like most?

Jewelry design fans show strongest brand affinity for Pandora (8.49×), Handmade jewelry (4.78×), and Costume jewelry (7.31×) over the country average.

04

Where do Jewelry design fans live in United States?

Jewelry design fans in United States are most concentrated in Connecticut (reach ~1.5M), New York (reach ~1M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Jewelry design fans also like?

Beyond Jewelry design itself, the audience over-indexes on Handmade jewelry (4.78×), Costume jewelry (7.31×), Planet Fitness (2.6×), and Refrigerator (3.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Jewelry design audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jewelry design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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