Bulgari Audience in United States

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Bulgari has an estimated audience of 5,353,235 people in United States. 61.3% are female, 38.7% are male, average age 38.1. Top regions: California, New York, Florida. Top brand affinities: Macy's, Expensive Taste, Jimmy Choo, Designer clothing, Bergdorf Goodman.

The average Bulgari fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Macy's, Expensive Taste, Jimmy Choo, with strongest over-indexing on Macy's (4.83× the country average). Demographically, the Bulgari audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Bulgari fans

Demographic split for Bulgari audience in United States
MetricValue
Female61.3%
Male38.7%
Average age38.1
Estimated audience size5,353,235

Audience persona

The typical Bulgari fan in United States is more female, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Bulgari in United States
RegionReachAffinity
California1,472,9062.5×
New York907,4003.03×
Florida849,6322.34×
Texas669,1551.45×
New Jersey343,5472.52×
Illinois258,2641.45×
Georgia203,5991.23×
Pennsylvania192,1731.07×
Virginia179,0261.37×
Massachusetts177,2391.68×
Washington142,0281.32×
Arizona125,0311.14×
North Carolina121,9450.76×
Maryland107,9721.17×
Michigan107,4690.77×
Ohio103,9270.63×
Nevada97,1761.88×
Tennessee75,8790.71×
Connecticut74,8131.39×
Colorado71,0730.84×
Indiana63,2890.65×
South Carolina57,4780.71×
Missouri52,3410.61×
Hawaii51,8102.25×
Minnesota50,8720.66×
Oregon50,7570.83×
Alabama48,3790.65×
Wisconsin44,4740.55×
Louisiana44,2400.64×
Kentucky38,4000.57×
Washington, District of Columbia35,3622.2×
Oklahoma34,5590.58×
Utah31,1410.65×
Arkansas25,9650.59×
Kansas24,4610.58×
Mississippi21,6710.49×
Iowa19,3000.44×
Rhode Island16,6690.98×
New Mexico15,5870.58×
Nebraska13,7700.51×
New Hampshire13,2860.63×
Delaware13,1660.89×
Idaho12,8250.48×
Maine11,4180.6×
West Virginia10,0040.4×
Alaska9,0440.79×
North Dakota6,0020.55×
Montana5,5290.37×
South Dakota4,3460.35×
Vermont4,3290.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bulgari audience
BrandAffinityCategory
Macy's4.83×Shopping
Expensive Taste6.99×Business & Career
Jimmy Choo10.4×Fashion & Accessoires
Designer clothing4.61×Fashion & Accessoires
Bergdorf Goodman6.5×Fashion & Accessoires
Jewelry design5.94×Fashion & Accessoires
Goyard14.63×Fashion & Accessoires
Lanvin (clothing)9.92×Fashion & Accessoires
Nordstrom rack3.05×Fashion & Accessoires
Coach4.53×Fashion & Accessoires
Bottega Veneta7.78×Fashion & Accessoires
Balenciaga4.96×Fashion & Accessoires
Givenchy5.8×Fashion & Accessoires
Céline11.71×Fashion & Accessoires
Louis Vuitton3.2×Fashion & Accessoires
Stella McCartney8.45×Fashion & Accessoires
Home Interior Design3.73×Home & Garden
Aritzia4.23×Fashion & Accessoires
Van Cleef & Arpels9.8×Fashion & Accessoires
Prada4.5×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bulgari audience
TraitClusterScore
Luxury OrientationPREMIUM2.67
Design AffinityPREMIUM2.22
Early Adopter MentalityPOWER2.17
LGBTQ+ IdentityOPEN1.8
IndulgenceJOY1.68
SustainabilityBALANCE1.54

Worldwide distribution

Worldwide audience distribution share by country for Bulgari
CountryShare
United States20.9%
Italy15.1%
France7.3%

See Bulgari audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Bulgari have in United States?

Bulgari has an estimated audience of 5,353,235 people in United States, concentrated in California and New York.

What is the gender split and age of Bulgari fans?

61.3% of Bulgari fans are female, 38.7% are male, with an average age of 38.1 years.

Which brands do Bulgari fans like most?

Bulgari fans show strongest brand affinity for Macy's (4.83×), Expensive Taste (6.99×), and Jimmy Choo (10.4×) over the country average.

Where do Bulgari fans live in United States?

Bulgari fans in United States are most concentrated in California (reach 1,472,906), New York (reach 907,400), and Florida (reach 849,632). These three regions account for the largest share of the active audience.

What other brands do Bulgari fans also like?

Beyond Bulgari itself, the audience over-indexes on Expensive Taste (6.99×), Jimmy Choo (10.4×), Designer clothing (4.61×), and Bergdorf Goodman (6.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bulgari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.