Rascasse Audience Intelligence

Bulgari Target Market in United States

A data profile of the people who buy, follow and care about Bulgari in United States — modelled from more than twelve digital signal sources. Bulgari has an estimated audience of 5,350,897 people in United States.

#15among Luxury fashion in United States#644among Brand in United States#295in Fashion & Accessoires

The average Bulgari fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Macy's, Expensive Taste, Jimmy Choo, with strongest over-indexing on Macy's (4.83× the country average).

Demographically, the Bulgari audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bulgari fan in United States is more female, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Macy's.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bulgari profile in United States.

Audience size
5.4M
in United States
Gender
61.3%♀
38.7% male
Age
38.1
average years
Country rank
#6292
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bulgari

61.3% are female, 38.7% are male, average age 38.1.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Bulgari audience in United States
MetricValue
Female61.3%
Male38.7%
Average age38.1
Estimated audience size5,350,897
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Bulgari audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Bulgari audience comes from United States.

Worldwide audience distribution share by country for Bulgari
CountryShare
United States21.5%
Italy15.6%
France7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bulgari audience in United States is strongest.

Fig. 05

Top regions by affinity

Bulgari customers by region in United States
#RegionReachAffinity×
01New York~900K2.88×
02New Jersey~300K2.47×
03California~1.5M2.37×
04Hawaii~50K2.35×
05Florida~800K2.30×
06Washington, District of Columbia~30K2.11×
07Nevada~100K1.85×
08Massachusetts~200K1.63×
09Illinois~300K1.41×
10Connecticut~70K1.38×
11Texas~600K1.36×
12Virginia~200K1.35×
13Washington~100K1.25×
14Georgia~200K1.20×
15Maryland~100K1.16×
16Arizona~100K1.11×
17Pennsylvania~200K1.04×
18Rhode Island~20K1.00×
19Delaware~10K0.95×
20Alaska~10K0.89×
21Oregon~50K0.83×
22Colorado~70K0.82×
23New Hampshire~20K0.78×
24Vermont~7K0.78×
25North Carolina~100K0.77×
26Michigan~100K0.77×
27North Dakota~8K0.77×
28South Carolina~60K0.75×
29Maine~10K0.74×
30Tennessee~80K0.73×
31South Dakota~9K0.72×
32Utah~30K0.71×
33Indiana~70K0.70×
34Louisiana~50K0.70×
35Montana~10K0.70×
36Alabama~50K0.69×
37New Mexico~20K0.69×
38Arkansas~30K0.68×
39Kansas~30K0.67×
40Minnesota~50K0.66×
41West Virginia~20K0.66×
42Idaho~20K0.65×
43Nebraska~20K0.65×
44Ohio~100K0.64×
45Oklahoma~40K0.64×
46Mississippi~30K0.64×
47Missouri~50K0.63×
48Kentucky~40K0.63×
49Wisconsin~50K0.61×
50Iowa~20K0.57×
Fig. 06

Affinity by region

Affinity by region — Bulgari, United States
0.57×1.00×2.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bulgari audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bulgari audience
#·InterestCategoryAffinity×
01GoyardFashion & Accessoires14.63×
02CélineFashion & Accessoires11.71×
03Jimmy ChooFashion & Accessoires10.40×
04Lanvin (clothing)Fashion & Accessoires9.92×
05Stella McCartneyFashion & Accessoires8.45×
06Bottega VenetaFashion & Accessoires7.78×
07Expensive TasteBusiness & Career6.99×
08Bergdorf GoodmanFashion & Accessoires6.50×
09Jewelry designFashion & Accessoires5.94×
10GivenchyFashion & Accessoires5.80×
11BalenciagaFashion & Accessoires4.96×
12Macy'sShopping4.83×
13Designer clothingFashion & Accessoires4.61×
14CoachFashion & Accessoires4.53×
15PradaFashion & Accessoires4.50×
16AritziaFashion & Accessoires4.23×
17Bloomingdale'sShopping3.97×
18Home Interior DesignHome & Garden3.73×
19Louis VuittonFashion & Accessoires3.20×
20Nordstrom rackFashion & Accessoires3.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bulgari audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bulgari audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.48×
IndulgenceJOY2.42×
Luxury OrientationPREMIUM2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bulgari audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.37×
Need for SecurityCONSERVATISM0.46×
DIY MentalityTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bulgari's target market in United States?

Bulgari's target market in United States covers an estimated 5,350,897 people, concentrated in California and New York.

02

What is the gender split and age of Bulgari customers?

61.3% of the Bulgari audience are female, 38.7% are male, with an average age of 38.1 years.

03

Which brands do Bulgari fans like most?

Bulgari fans show strongest brand affinity for Macy's (4.83×), Expensive Taste (6.99×), and Jimmy Choo (10.4×) over the country average.

04

Where do Bulgari fans live in United States?

Bulgari fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~900K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Bulgari fans also like?

Beyond Bulgari itself, the audience over-indexes on Expensive Taste (6.99×), Jimmy Choo (10.4×), Goyard (14.63×), and Designer clothing (4.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bulgari audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bulgari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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