Rascasse Audience Intelligence

Goyard Target Market in United States

A data profile of the people who buy, follow and care about Goyard in United States — modelled from more than twelve digital signal sources. Goyard has an estimated audience of 2,101,436 people in United States.

#40among Luxury fashion in United States#1402among Brand in United States#610in Fashion & Accessoires

The average Goyard fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include John Daly, Justin Rose, Designer, with strongest over-indexing on John Daly (13.72× the country average).

Demographically, the Goyard audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Goyard fan in United States is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for John Daly.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goyard profile in United States.

Audience size
2.1M
in United States
Gender
63.0%♀
37.0% male
Age
38.5
average years
Country rank
#13705
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Goyard

63.0% are female, 37.0% are male, average age 38.5.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Goyard audience in United States
MetricValue
Female63.0%
Male37.0%
Average age38.5
Estimated audience size2,101,436
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Goyard audience in United States
Age bracketShare%
16-1919%
20-2922%
30-3921%
40-4920%
50+18%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Goyard audience comes from United States.

Worldwide audience distribution share by country for Goyard
CountryShare
United States18.3%
China12.1%
Japan8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goyard audience in United States is strongest.

Fig. 05

Top regions by affinity

Goyard customers by region in United States
#RegionReachAffinity×
01Hawaii~20K2.54×
02New York~300K2.32×
03California~500K2.31×
04Washington, District of Columbia~10K1.87×
05Florida~200K1.74×
06Nevada~30K1.69×
07Georgia~100K1.66×
08New Jersey~80K1.61×
09Texas~300K1.59×
10Massachusetts~60K1.54×
11Illinois~90K1.38×
12Maryland~50K1.31×
13Louisiana~30K1.27×
14Connecticut~30K1.27×
15Virginia~60K1.14×
16Washington~50K1.13×
17Mississippi~20K1.10×
18Rhode Island~7K1.10×
19Alabama~30K1.09×
20Arizona~40K1.06×
21North Carolina~60K1.01×
22Delaware~6K0.98×
23Pennsylvania~70K0.96×
24South Carolina~30K0.96×
25Tennessee~40K0.93×
26Michigan~50K0.92×
27Colorado~20K0.76×
28Oregon~20K0.76×
29Arkansas~10K0.76×
30Ohio~50K0.75×
31Missouri~20K0.74×
32Oklahoma~20K0.74×
33Indiana~30K0.71×
34New Hampshire~6K0.71×
35Kentucky~20K0.67×
36Minnesota~20K0.66×
37Alaska~3K0.65×
38Vermont~2K0.63×
39Kansas~10K0.62×
40Wisconsin~20K0.61×
41New Mexico~6K0.61×
42Utah~10K0.60×
43Maine~4K0.59×
44Nebraska~6K0.57×
45North Dakota~2K0.55×
46West Virginia~5K0.51×
47Montana~3K0.51×
48Iowa~8K0.49×
49Idaho~5K0.49×
50South Dakota~2K0.49×
Fig. 06

Affinity by region

Affinity by region — Goyard, United States
0.49×1.00×2.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goyard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goyard audience
#·InterestCategoryAffinity×
01The Evian ChampionshipSports32.14×
02LibreOfficeTechnology & Electronics31.33×
03The Hurlingham ClubTravel & Leisure30.82×
04Maserati in motorsportTopic27.86×
05Alden Shoe CompanyFashion & Accessoires26.59×
06TPC at SawgrassSports21.04×
07Justin RoseSports19.11×
08Burj Al ArabTravel & Leisure18.72×
09MCMFashion & Accessoires18.18×
10LOEWEFashion & Accessoires17.96×
11Maui JimFashion & Accessoires15.94×
12Mulberry (company)Fashion & Accessoires14.90×
13KoenigseggCars & Mobility14.45×
14John DalySports13.72×
15Elle FanningMovies & TV8.53×
16Professional Golfers AssociationSports7.31×
17DesignerHome & Garden4.90×
18ManhattanTravel & Leisure2.94×
19BurlingtonFashion & Accessoires2.93×
20The UPS StoreShopping2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goyard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goyard audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.57×
Luxury OrientationPREMIUM1.36×
Design AffinityPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goyard audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
DIY MentalityTHRILL0.94×
Risk AppetiteTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Goyard's target market in United States?

Goyard's target market in United States covers an estimated 2,101,436 people, concentrated in California and Texas.

02

What is the gender split and age of Goyard customers?

63.0% of the Goyard audience are female, 37.0% are male, with an average age of 38.5 years.

03

Which brands do Goyard fans like most?

Goyard fans show strongest brand affinity for John Daly (13.72×), Justin Rose (19.11×), and Designer (4.9×) over the country average.

04

Where do Goyard fans live in United States?

Goyard fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Goyard fans also like?

Beyond Goyard itself, the audience over-indexes on Justin Rose (19.11×), Designer (4.9×), Elle Fanning (8.53×), and LOEWE (17.96×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Goyard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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