Goyard Audience in United States

Goyard logo

Goyard has an estimated audience of 2,033,564 people in United States. 63.0% are female, 37.0% are male, average age 38.5. Top regions: California, Texas, New York. Top brand affinities: Justin Rose, John Daly (golfer), Designer, Bernhard Langer, LOEWE.

The average Goyard fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Justin Rose, John Daly (golfer), Designer, with strongest over-indexing on Justin Rose (19.11× the country average). Demographically, the Goyard audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Goyard fans

Demographic split for Goyard audience in United States
MetricValue
Female63.0%
Male37.0%
Average age38.5
Estimated audience size2,033,564

Audience persona

The typical Goyard fan in United States is more female, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Justin Rose.

Top regions in United States

Top regions ranked by reach for Goyard in United States
RegionReachAffinity
California587,4992.63×
Texas289,3641.66×
New York277,2552.44×
Florida230,9931.68×
Illinois99,0651.46×
Georgia98,6611.57×
New Jersey88,1271.7×
Massachusetts68,4161.71×
Pennsylvania67,0280.98×
North Carolina59,9610.98×
Virginia58,3431.18×
Washington49,9301.22×
Michigan48,5210.91×
Ohio46,3230.74×
Arizona45,5921.1×
Maryland45,1401.29×
Tennessee36,5490.9×
Nevada34,0941.73×
Louisiana29,2721.12×
Connecticut26,5371.3×
Alabama25,8310.91×
Indiana25,1110.68×
South Carolina24,9480.82×
Colorado24,8160.77×
Hawaii23,9762.74×
Missouri22,5680.69×
Minnesota19,0920.66×
Oregon18,9760.81×
Wisconsin17,9600.59×
Kentucky16,0790.63×
Oklahoma15,3080.68×
Mississippi14,6960.88×
Washington, District of Columbia12,4162.03×
Arkansas10,8920.65×
Utah10,8060.59×
Kansas9,1880.57×
Iowa7,3690.44×
Rhode Island7,1621.11×
New Hampshire5,6080.7×
New Mexico5,4450.53×
Nebraska4,9910.49×
Delaware4,9500.88×
Idaho4,2870.42×
West Virginia3,9250.41×
Maine3,8470.53×
Alaska2,2890.53×
Montana2,2130.39×
Vermont1,8380.51×
North Dakota1,6630.4×
South Dakota1,4190.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Goyard audience
BrandAffinityCategory
Justin Rose19.11×Sports
John Daly (golfer)13.72×Sports
Designer4.9×Home & Garden
Bernhard Langer33.75×Sports
LOEWE17.96×Fashion & Accessoires
Elle Fanning8.53×Movies & TV
MCM18.18×Fashion & Accessoires
LibreOffice31.33×Technology & Electronics
TPC at Sawgrass21.04×Sports
Koenigsegg14.45×Cars & Mobility
Mulberry (company)14.9×Fashion & Accessoires
Burj Al Arab18.72×Travel & Leisure
Maui Jim15.94×Fashion & Accessoires
Professional Golfers Association7.31×Sports
Burlington2.93×Fashion & Accessoires
Manhattan2.94×Travel & Leisure
Jim Nantz23.08×Sports
Alden Shoe Company26.59×Fashion & Accessoires
The Evian Championship32.14×Sports
The UPS Store2.4×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Goyard audience
TraitClusterScore
Luxury OrientationPREMIUM3.17
IndulgenceJOY2.82
Price SensitivityPREMIUM2
Pet OwnershipJOY1.78
Family OrientationCONSERVATISM1.76
Convenience OrientationPREMIUM1.65

Worldwide distribution

Worldwide audience distribution share by country for Goyard
CountryShare
United States17.8%
China12.2%
Japan8.7%

See Goyard audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Goyard have in United States?

Goyard has an estimated audience of 2,033,564 people in United States, concentrated in California and Texas.

What is the gender split and age of Goyard fans?

63.0% of Goyard fans are female, 37.0% are male, with an average age of 38.5 years.

Which brands do Goyard fans like most?

Goyard fans show strongest brand affinity for Justin Rose (19.11×), John Daly (golfer) (13.72×), and Designer (4.9×) over the country average.

Where do Goyard fans live in United States?

Goyard fans in United States are most concentrated in California (reach 587,499), Texas (reach 289,364), and New York (reach 277,255). These three regions account for the largest share of the active audience.

What other brands do Goyard fans also like?

Beyond Goyard itself, the audience over-indexes on John Daly (golfer) (13.72×), Designer (4.9×), Bernhard Langer (33.75×), and LOEWE (17.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Goyard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.