MCM Audience in United States

MCM logo

MCM has an estimated audience of 1,515,518 people in United States. 65.9% are female, 34.1% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Stamp collecting, Lulu 黃路梓茵, Elsword, Home equity, Fairy godmother.

The average MCM fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stamp collecting, Lulu 黃路梓茵, Elsword, with strongest over-indexing on Stamp collecting (29.35× the country average). Demographically, the MCM audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of MCM fans

Demographic split for MCM audience in United States
MetricValue
Female65.9%
Male34.1%
Average age36.5
Estimated audience size1,515,518

Audience persona

The typical MCM fan in United States is more female, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for MCM in United States
RegionReachAffinity
California263,1161.58×
Texas159,9191.23×
Florida148,3091.45×
New York122,7671.45×
Georgia70,6701.51×
Illinois60,6191.2×
Pennsylvania56,0941.1×
Maryland51,9811.99×
Michigan50,2751.27×
New Jersey48,2251.25×
Virginia46,3441.26×
Ohio42,4540.91×
North Carolina41,5530.91×
Louisiana38,4011.96×
Alabama35,5751.68×
Arizona32,4191.05×
Tennessee30,1540.99×
Washington27,6750.91×
Missouri24,7711.01×
Nevada23,5551.61×
Massachusetts22,7790.76×
Indiana22,5630.81×
Wisconsin20,4240.9×
South Carolina20,2420.89×
Mississippi19,0751.53×
Colorado17,4430.73×
Connecticut16,8221.11×
Kansas15,5561.3×
Kentucky14,5000.76×
Oregon14,4680.83×
Minnesota14,0390.65×
Oklahoma12,0000.71×
Iowa9,7680.78×
Arkansas9,5640.77×
Hawaii8,9351.37×
Washington, District of Columbia8,4611.86×
Utah7,4240.55×
New Mexico5,7540.76×
Nebraska5,0980.67×
Delaware4,9841.19×
West Virginia4,1730.59×
Idaho3,8100.5×
Rhode Island3,7660.78×
New Hampshire3,4470.58×
Maine2,8960.53×
Alaska2,1570.67×
Montana1,7830.42×
North Dakota1,5310.49×
South Dakota1,4250.41×
Vermont1,1220.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MCM audience
BrandAffinityCategory
Stamp collecting29.35×Home & Garden
Lulu 黃路梓茵11×Movies & TV
Elsword35.37×Games
Home equity2.65×Home & Garden
Fairy godmother9.42×Literature
Historic site5.17×Arts & Culture
Product design2.13×Business & Career
Meals on Wheels6.08×Food & Beverages
JDM Cars8.39×Cars & Mobility
Regional styles of Mexican music2.75×Music & Radio
Iowa Lottery10.02×Games
Box lacrosse7.96×Sports
Bank account2.14×Business & Career
Mothercare2.74×Kids & Family
Sub Zero (Official)8.09×Literature
Governor of Michigan6.01×Politics & Society
Goop4.32×Internet & Social Media
New York Harbor10.49×Travel & Leisure
Sacred Heart Catholic Church (Dubuque, Iowa)8.85×Politics & Society
Natural rubber1.6×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MCM audience
TraitClusterScore
Luxury OrientationPREMIUM3.75
IndulgenceJOY2.41
Design AffinityPREMIUM2.26
Pet OwnershipJOY1.8
Family OrientationCONSERVATISM1.65
Price SensitivityPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for MCM
CountryShare
United States32.7%
Germany16.8%
Japan16.4%

See MCM audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does MCM have in United States?

MCM has an estimated audience of 1,515,518 people in United States, concentrated in California and Texas.

What is the gender split and age of MCM fans?

65.9% of MCM fans are female, 34.1% are male, with an average age of 36.5 years.

Which brands do MCM fans like most?

MCM fans show strongest brand affinity for Stamp collecting (29.35×), Lulu 黃路梓茵 (11×), and Elsword (35.37×) over the country average.

Where do MCM fans live in United States?

MCM fans in United States are most concentrated in California (reach 263,116), Texas (reach 159,919), and Florida (reach 148,309). These three regions account for the largest share of the active audience.

What other brands do MCM fans also like?

Beyond MCM itself, the audience over-indexes on Lulu 黃路梓茵 (11×), Elsword (35.37×), Home equity (2.65×), and Fairy godmother (9.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MCM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.