Rascasse Audience Intelligence

MCM Target Market in United States

A data profile of the people who buy, follow and care about MCM in United States — modelled from more than twelve digital signal sources. MCM has an estimated audience of 1,504,102 people in United States.

#46among Luxury fashion in United States#1847among Brand in United States#783in Fashion & Accessoires

The average MCM fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ed O'Neill, Bottega Veneta, Christian Louboutin, with strongest over-indexing on Ed O'Neill (60.07× the country average).

Demographically, the MCM audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MCM fan in United States is more female, around 36.2 years old, with strong Indulgence tendencies and a notable affinity for Ed O'Neill.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MCM profile in United States.

Audience size
1.5M
in United States
Gender
64.8%♀
35.2% male
Age
36.2
average years
Country rank
#17734
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MCM

64.8% are female, 35.2% are male, average age 36.2.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for MCM audience in United States
MetricValue
Female64.8%
Male35.2%
Average age36.2
Estimated audience size1,504,102
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the MCM audience in United States
Age bracketShare%
16-1925%
20-2923%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

32.5%

of the worldwide MCM audience comes from United States.

Worldwide audience distribution share by country for MCM
CountryShare
United States32.5%
Germany16.8%
Japan16.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MCM audience in United States is strongest.

Fig. 05

Top regions by affinity

MCM customers by region in United States
#RegionReachAffinity×
01Maryland~50K1.97×
02Louisiana~40K1.97×
03Washington, District of Columbia~8K1.83×
04Alabama~40K1.70×
05Mississippi~20K1.61×
06Nevada~20K1.59×
07Kansas~20K1.56×
08Georgia~70K1.49×
09California~200K1.47×
10Florida~100K1.44×
11New York~100K1.37×
12Hawaii~9K1.37×
13Michigan~50K1.23×
14Delaware~5K1.22×
15Virginia~40K1.20×
16New Jersey~50K1.19×
17Illinois~60K1.16×
18Texas~100K1.15×
19Connecticut~20K1.08×
20Pennsylvania~50K1.07×
21Arizona~30K1.03×
22Missouri~20K1.00×
23Tennessee~30K0.99×
24Wisconsin~20K0.90×
25South Carolina~20K0.90×
26Ohio~40K0.89×
27North Carolina~40K0.88×
28Washington~30K0.88×
29Indiana~20K0.83×
30Rhode Island~4K0.83×
31Oregon~10K0.80×
32New Mexico~6K0.80×
33Kentucky~20K0.79×
34Arkansas~10K0.79×
35Alaska~3K0.78×
36Iowa~10K0.77×
37Massachusetts~20K0.74×
38Oklahoma~10K0.72×
39Colorado~20K0.71×
40Nebraska~5K0.69×
41West Virginia~5K0.65×
42Minnesota~10K0.64×
43New Hampshire~4K0.63×
44North Dakota~2K0.63×
45Maine~3K0.59×
46Utah~8K0.58×
47Vermont~1K0.56×
48Idaho~4K0.55×
49Montana~2K0.55×
50South Dakota~2K0.54×
Fig. 06

Affinity by region

Affinity by region — MCM, United States
0.54×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MCM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MCM audience
#·InterestCategoryAffinity×
01Ed O'NeillMovies & TV60.07×
02GoyardFashion & Accessoires18.18×
03LongchampFashion & Accessoires17.77×
04Marni (clothing)Fashion & Accessoires16.48×
05El Corte InglésShopping16.42×
06Luxury BagsFashion & Accessoires15.82×
07Christian LouboutinFashion & Accessoires15.63×
08Bottega VenetaFashion & Accessoires15.40×
09Alexander McQueen (brand)Fashion & Accessoires15.22×
10Rick OwensFashion & Accessoires15.20×
11Miu MiuFashion & Accessoires14.25×
12Jimmy ChooFashion & Accessoires13.17×
13PradaFashion & Accessoires5.47×
14Ralph LaurenFashion & Accessoires5.42×
15Louis VuittonFashion & Accessoires4.52×
16Property finderHome & Garden4.05×
17LeatherFashion & Accessoires3.39×
18NordstromShopping3.32×
19Beauty salonsBeauty & Wellness2.38×
20Luxury goodsFashion & Accessoires2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MCM audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MCM audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.70×
Luxury OrientationPREMIUM3.54×
Price SensitivityPREMIUM2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MCM audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
TraditionCONSERVATISM0.81×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MCM's target market in United States?

MCM's target market in United States covers an estimated 1,504,102 people, concentrated in California and Texas.

02

What is the gender split and age of MCM customers?

64.8% of the MCM audience are female, 35.2% are male, with an average age of 36.2 years.

03

Which brands do MCM fans like most?

MCM fans show strongest brand affinity for Ed O'Neill (60.07×), Bottega Veneta (15.4×), and Christian Louboutin (15.63×) over the country average.

04

Where do MCM fans live in United States?

MCM fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do MCM fans also like?

Beyond MCM itself, the audience over-indexes on Bottega Veneta (15.4×), Christian Louboutin (15.63×), Longchamp (17.77×), and Jimmy Choo (13.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in United States

See MCM audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MCM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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