Rick Owens Audience in United States

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Rick Owens has an estimated audience of 3,360,931 people in United States. 49.0% are female, 51.0% are male, average age 30.5. Top regions: California, New York, Texas. Top brand affinities: Dries van Noten, Rosie Huntington-Whiteley, Issey Miyake, Emilio Pucci, Missoni.

The average Rick Owens fan in United States is 30.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dries van Noten, Rosie Huntington-Whiteley, Issey Miyake, with strongest over-indexing on Dries van Noten (62.86× the country average). Demographically, the Rick Owens audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Rick Owens fans

Demographic split for Rick Owens audience in United States
MetricValue
Female49.0%
Male51.0%
Average age30.5
Estimated audience size3,360,931

Audience persona

The typical Rick Owens fan in United States is balanced, around 30.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dries van Noten.

Top regions in United States

Top regions ranked by reach for Rick Owens in United States
RegionReachAffinity
California430,6991.17×
New York360,0711.92×
Texas332,2691.15×
Florida311,1751.37×
Georgia248,7022.4×
Illinois216,9971.94×
Pennsylvania158,3051.4×
North Carolina134,6961.33×
Maryland127,7082.21×
Michigan112,4391.28×
New Jersey107,9391.26×
Ohio101,9220.98×
Virginia99,3051.21×
Louisiana84,7381.96×
Tennessee71,6091.06×
Indiana65,7191.07×
Alabama64,9581.38×
Arizona63,1480.92×
South Carolina62,5221.24×
Massachusetts57,9850.88×
Missouri52,1150.96×
Washington48,7400.72×
Wisconsin40,0550.79×
Connecticut40,0381.19×
Mississippi39,6751.43×
Colorado35,4670.67×
Nevada34,9761.08×
Kentucky32,7430.78×
Minnesota30,4520.63×
Oregon25,8690.67×
Oklahoma25,8520.69×
Washington, District of Columbia24,5432.43×
Arkansas23,1400.84×
Utah16,8820.56×
Iowa15,9840.58×
Kansas15,5210.59×
Delaware13,9521.5×
New Mexico10,9150.65×
Rhode Island9,6190.9×
West Virginia8,9000.57×
Nebraska8,8010.52×
Hawaii7,7320.54×
Idaho6,8710.41×
New Hampshire6,1310.46×
Maine5,2940.44×
Montana3,4190.37×
Alaska2,9560.41×
South Dakota2,8120.36×
North Dakota2,7860.4×
Vermont2,4290.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rick Owens audience
BrandAffinityCategory
Dries van Noten62.86×Fashion & Accessoires
Rosie Huntington-Whiteley53.39×Fashion & Accessoires
Issey Miyake53.82×Fashion & Accessoires
Emilio Pucci45.06×Fashion & Accessoires
Missoni41.76×Fashion & Accessoires
Sarah Jessica Parker25.07×Movies & TV
Thom Browne60.22×Fashion & Accessoires
Roberto Cavalli41.93×Fashion & Accessoires
Lending Club38.3×Business & Career
Balenciaga14.03×Fashion & Accessoires
Badgley Mischka71.59×Fashion & Accessoires
Opening ceremony32.36×Sports
Goyard31.85×Fashion & Accessoires
Numéro67.46×News
Proenza Schouler45.24×Fashion & Accessoires
Raf Simons39.47×Fashion & Accessoires
Self-portrait22×Arts & Culture
Macy's5.29×Shopping
Euphoria3.63×Movies & TV
Vera Wang18.05×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rick Owens audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.46
Luxury OrientationPREMIUM3.37
Early Adopter MentalityPOWER2.94
SustainabilityBALANCE2.82
Design AffinityPREMIUM2.66
Family OrientationCONSERVATISM2.29

Worldwide distribution

Worldwide audience distribution share by country for Rick Owens
CountryShare
United States26.0%
China13.8%
Japan12.6%

See Rick Owens audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Rick Owens have in United States?

Rick Owens has an estimated audience of 3,360,931 people in United States, concentrated in California and New York.

What is the gender split and age of Rick Owens fans?

49.0% of Rick Owens fans are female, 51.0% are male, with an average age of 30.5 years.

Which brands do Rick Owens fans like most?

Rick Owens fans show strongest brand affinity for Dries van Noten (62.86×), Rosie Huntington-Whiteley (53.39×), and Issey Miyake (53.82×) over the country average.

Where do Rick Owens fans live in United States?

Rick Owens fans in United States are most concentrated in California (reach 430,699), New York (reach 360,071), and Texas (reach 332,269). These three regions account for the largest share of the active audience.

What other brands do Rick Owens fans also like?

Beyond Rick Owens itself, the audience over-indexes on Rosie Huntington-Whiteley (53.39×), Issey Miyake (53.82×), Emilio Pucci (45.06×), and Missoni (41.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rick Owens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.