Rascasse Audience Intelligence

Dries van Noten Target Market in United States

A data profile of the people who buy, follow and care about Dries van Noten in United States — modelled from more than twelve digital signal sources. Dries van Noten has an estimated audience of 1,512,196 people in United States.

The average Dries van Noten fan in United States is 28.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dries van Noten profile in United States.

Audience size
1.5M
in United States
Gender
65.0%
35.0% male
Age
28.6
average years
Country rank
#17650
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dries van Noten

65.0% are female, 35.0% are male, average age 28.6.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Dries van Noten audience in United States
MetricValue
Female65.0%
Male35.0%
Average age28.6
Estimated audience size1,512,196
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the Dries van Noten audience in United States
Age bracketShare%
16-1951%
20-2923%
30-3912%
40-499%
50+6%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Dries van Noten audience comes from United States.

Worldwide audience distribution share by country for Dries van Noten
CountryShare
United States23.0%
China19.7%
Japan18.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dries van Noten audience in United States is strongest.

Fig. 05

Top regions by affinity

Dries van Noten customers by region in United States
#RegionReachAffinity×
01New York~500K5.49×
02Washington, District of Columbia~10K3.07×
03California~400K2.68×
04Massachusetts~50K1.84×
05New Jersey~70K1.78×
06Connecticut~20K1.49×
07Washington~40K1.44×
08Maryland~40K1.40×
09Illinois~60K1.26×
10Georgia~60K1.21×
11Rhode Island~6K1.20×
12Virginia~40K1.13×
13Oregon~20K1.11×
14Hawaii~7K1.09×
15Pennsylvania~50K1.04×
16Vermont~3K1.04×
17Florida~100K1.03×
18Delaware~4K1.03×
19Texas~100K1.01×
20Colorado~20K0.98×
21Nevada~10K0.97×
22Louisiana~20K0.92×
23Maine~5K0.90×
24Alaska~3K0.85×
25North Carolina~40K0.83×
26North Dakota~3K0.83×
27Arizona~30K0.82×
28New Mexico~6K0.82×
29South Dakota~3K0.82×
30New Hampshire~5K0.80×
31Montana~3K0.79×
32Michigan~30K0.78×
33Minnesota~20K0.77×
34Tennessee~20K0.75×
35Utah~10K0.75×
36South Carolina~20K0.74×
37West Virginia~5K0.74×
38Missouri~20K0.72×
39Idaho~5K0.72×
40Mississippi~8K0.68×
41Nebraska~5K0.68×
42Arkansas~8K0.67×
43Alabama~10K0.65×
44Oklahoma~10K0.65×
45Kansas~8K0.65×
46Ohio~30K0.63×
47Kentucky~10K0.62×
48Iowa~8K0.62×
49Indiana~20K0.61×
50Wisconsin~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Dries van Noten, United States
0.61×1.00×5.49×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dries van Noten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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