Rascasse Audience Intelligence

Vivienne Westwood Audience in United States

A data profile of the people who buy, follow and care about Vivienne Westwood in United States — modelled from more than twelve digital signal sources. Vivienne Westwood has an estimated audience of 3,467,867 people in United States.

#7among Fashion designer in United States#1263among Person in United States#439in Fashion & Accessoires

The average Vivienne Westwood fan in United States is 32.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Black Christmas (1974 film), Marni (clothing), University of Geneva, with strongest over-indexing on Black Christmas (1974 film) (86.54× the country average).

Demographically, the Vivienne Westwood audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vivienne Westwood fan in United States is more female, around 32.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Black Christmas (1974 film).

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vivienne Westwood profile in United States.

Audience size
3.5M
in United States
Gender
72.6%♀
27.4% male
Age
32.8
average years
Country rank
#9107
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vivienne Westwood fans

72.6% are female, 27.4% are male, average age 32.8.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for Vivienne Westwood audience in United States
MetricValue
Female72.6%
Male27.4%
Average age32.8
Estimated audience size3,467,867
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Vivienne Westwood audience in United States
Age bracketShare%
16-1936%
20-2922%
30-3917%
40-4915%
50+9%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Vivienne Westwood audience comes from United States.

Worldwide audience distribution share by country for Vivienne Westwood
CountryShare
United States16.2%
Japan13.8%
United Kingdom11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vivienne Westwood audience in United States is strongest.

Fig. 05

Top regions by affinity

Vivienne Westwood fans by region: top regions in United States
#RegionReachAffinity×
01California~800K2.15×
02New York~400K2.02×
03Nevada~50K1.56×
04Hawaii~20K1.54×
05Washington~100K1.44×
06Massachusetts~100K1.37×
07Texas~400K1.35×
08New Jersey~100K1.35×
09Washington, District of Columbia~10K1.33×
10Arizona~100K1.32×
11Georgia~100K1.29×
12Maryland~80K1.26×
13Illinois~100K1.25×
14Oregon~50K1.23×
15Florida~300K1.18×
16Virginia~100K1.15×
17Connecticut~40K1.12×
18Rhode Island~10K1.09×
19New Mexico~20K1.03×
20Pennsylvania~100K1.01×
21North Carolina~100K0.99×
22Colorado~50K0.98×
23Utah~30K0.98×
24Alaska~7K0.98×
25Delaware~9K0.94×
26Louisiana~40K0.93×
27Oklahoma~30K0.88×
28Tennessee~60K0.87×
29Michigan~80K0.86×
30Minnesota~40K0.85×
31Vermont~5K0.82×
32Indiana~50K0.81×
33Missouri~50K0.80×
34Ohio~90K0.79×
35South Carolina~40K0.77×
36Kentucky~30K0.76×
37Kansas~20K0.76×
38Alabama~40K0.75×
39New Hampshire~10K0.75×
40Wisconsin~40K0.73×
41Arkansas~20K0.73×
42Idaho~10K0.73×
43Nebraska~10K0.72×
44Maine~9K0.72×
45West Virginia~10K0.69×
46Mississippi~20K0.66×
47Montana~6K0.65×
48North Dakota~5K0.63×
49Iowa~20K0.62×
50South Dakota~5K0.59×
Fig. 06

Affinity by region

Affinity by region — Vivienne Westwood, United States
0.59×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vivienne Westwood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vivienne Westwood audience
#·InterestCategoryAffinity×
01University of GenevaBusiness & Career107.16×
02Black Christmas (1974 film)Movies & TV86.54×
03International Sports ManagementBusiness & Career48.40×
04Gone HomeGames36.61×
05Marni (clothing)Fashion & Accessoires32.68×
06Gone Baby GoneMovies & TV31.34×
07FurlaFashion & Accessoires22.61×
08Dries van NotenFashion & Accessoires22.48×
09Karl LagerfeldFashion & Accessoires18.30×
10LongchampFashion & Accessoires16.78×
11Roberto CavalliFashion & Accessoires15.45×
12Stella McCartneyFashion & Accessoires12.25×
13Max MaraFashion & Accessoires11.08×
14Lanvin (clothing)Fashion & Accessoires9.24×
15Elle FanningMovies & TV8.64×
16Midtown ManhattanTravel & Leisure3.93×
17CoachFashion & Accessoires3.52×
18Family (biology)Kids & Family2.39×
19Macy'sShopping1.96×
20NordstromShopping1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vivienne Westwood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vivienne Westwood audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.99×
Design AffinityPREMIUM1.74×
ExtroversionTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vivienne Westwood audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Need for SecurityCONSERVATISM0.82×
DIY MentalityTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vivienne Westwood have in United States?

Vivienne Westwood has an estimated audience of 3,467,867 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vivienne Westwood fans?

72.6% of Vivienne Westwood fans are female, 27.4% are male, with an average age of 32.8 years.

03

Which brands do Vivienne Westwood fans like most?

Vivienne Westwood fans show strongest brand affinity for Black Christmas (1974 film) (86.54×), Marni (clothing) (32.68×), and University of Geneva (107.16×) over the country average.

04

Where do Vivienne Westwood fans live in United States?

Vivienne Westwood fans in United States are most concentrated in California (reach ~800K), Texas (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Vivienne Westwood fans also like?

Beyond Vivienne Westwood itself, the audience over-indexes on Marni (clothing) (32.68×), University of Geneva (107.16×), Longchamp (16.78×), and Dries van Noten (22.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vivienne Westwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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