Vivienne Westwood Audience in United States

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Vivienne Westwood has an estimated audience of 3,537,673 people in United States. 72.6% are female, 27.4% are male, average age 32.8. Top regions: California, Texas, New York. Top brand affinities: Black Christmas (1974 film), Marni (clothing), University of Geneva, Longchamp, Dries van Noten.

The average Vivienne Westwood fan in United States is 32.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Black Christmas (1974 film), Marni (clothing), University of Geneva, with strongest over-indexing on Black Christmas (1974 film) (86.54× the country average). Demographically, the Vivienne Westwood audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer

Demographics of Vivienne Westwood fans

Demographic split for Vivienne Westwood audience in United States
MetricValue
Female72.6%
Male27.4%
Average age32.8
Estimated audience size3,537,673

Audience persona

The typical Vivienne Westwood fan in United States is more female, around 32.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Black Christmas (1974 film).

Top regions in United States

Top regions ranked by reach for Vivienne Westwood in United States
RegionReachAffinity
California889,0582.29×
Texas437,8411.44×
New York405,6162.05×
Florida294,6941.23×
Illinois155,5331.32×
Georgia149,2041.37×
New Jersey123,0241.37×
Pennsylvania120,4551.01×
North Carolina106,1601×
Washington104,7711.48×
Virginia99,6561.16×
Massachusetts99,1691.42×
Arizona99,1131.37×
Ohio83,1500.76×
Michigan81,3480.88×
Maryland79,3251.3×
Tennessee61,8780.87×
Colorado55,1920.99×
Nevada54,7371.6×
Indiana53,2790.82×
Oregon51,1701.26×
Missouri44,8520.79×
Minnesota43,5450.86×
Louisiana42,5580.93×
South Carolina41,4420.78×
Connecticut40,1581.13×
Wisconsin38,4460.72×
Alabama34,7160.7×
Oklahoma33,6500.86×
Kentucky33,1170.75×
Utah29,9270.94×
Hawaii23,6491.56×
Kansas20,5060.74×
Arkansas20,1040.69×
Mississippi18,4020.63×
New Mexico17,4830.99×
Iowa17,2640.59×
Washington, District of Columbia14,6541.38×
Nebraska12,3020.69×
Idaho12,1070.68×
Rhode Island11,9091.06×
West Virginia10,1930.62×
New Hampshire10,0780.72×
Delaware8,7150.89×
Maine8,6380.68×
Alaska6,2150.82×
Montana5,4540.56×
Vermont4,7530.77×
North Dakota3,8170.53×
South Dakota3,8130.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vivienne Westwood audience
BrandAffinityCategory
Black Christmas (1974 film)86.54×Movies & TV
Marni (clothing)32.68×Fashion & Accessoires
University of Geneva107.16×Business & Career
Longchamp16.78×Fashion & Accessoires
Dries van Noten22.48×Fashion & Accessoires
Karl Lagerfeld18.3×Fashion & Accessoires
Stella McCartney12.25×Fashion & Accessoires
Elle Fanning8.64×Movies & TV
Roberto Cavalli15.45×Fashion & Accessoires
International Sports Management48.4×Business & Career
Lanvin (clothing)9.24×Fashion & Accessoires
Max Mara11.08×Fashion & Accessoires
Indian Premier League3.51×Sports
Furla22.61×Fashion & Accessoires
Yahoo!ショッピング2.26×
Macy's1.96×Shopping
Family (biology)2.39×Kids & Family
Coach3.52×Fashion & Accessoires
Midtown Manhattan3.93×Travel & Leisure
Gone Home36.61×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vivienne Westwood audience
TraitClusterScore
Luxury OrientationPREMIUM3.8
SustainabilityBALANCE2.65
Design AffinityPREMIUM2.6
Quality AwarenessPREMIUM2.4
IndulgenceJOY2.33
Early Adopter MentalityPOWER2.31

Worldwide distribution

Worldwide audience distribution share by country for Vivienne Westwood
CountryShare
United States16.5%
Japan13.6%
United Kingdom11.3%

See Vivienne Westwood audiences in other countries

More Fashion designer audiences in United States

Frequently asked questions

How many fans does Vivienne Westwood have in United States?

Vivienne Westwood has an estimated audience of 3,537,673 people in United States, concentrated in California and Texas.

What is the gender split and age of Vivienne Westwood fans?

72.6% of Vivienne Westwood fans are female, 27.4% are male, with an average age of 32.8 years.

Which brands do Vivienne Westwood fans like most?

Vivienne Westwood fans show strongest brand affinity for Black Christmas (1974 film) (86.54×), Marni (clothing) (32.68×), and University of Geneva (107.16×) over the country average.

Where do Vivienne Westwood fans live in United States?

Vivienne Westwood fans in United States are most concentrated in California (reach 889,058), Texas (reach 437,841), and New York (reach 405,616). These three regions account for the largest share of the active audience.

What other brands do Vivienne Westwood fans also like?

Beyond Vivienne Westwood itself, the audience over-indexes on Marni (clothing) (32.68×), University of Geneva (107.16×), Longchamp (16.78×), and Dries van Noten (22.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vivienne Westwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.