Maui Jim Audience in United States

Maui Jim logo

Maui Jim has an estimated audience of 1,157,270 people in United States. 40.7% are female, 59.3% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: John Daly (golfer), Justin Rose, Sunglass Hut, Professional Golfers Association, Koenigsegg.

The average Maui Jim fan in United States is 44.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include John Daly (golfer), Justin Rose, Sunglass Hut, with strongest over-indexing on John Daly (golfer) (38.54× the country average). Demographically, the Maui Jim audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Luxury Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Maui Jim fans

Demographic split for Maui Jim audience in United States
MetricValue
Female40.7%
Male59.3%
Average age44.9
Estimated audience size1,157,270

Audience persona

The typical Maui Jim fan in United States is more male, around 44.9 years old, with strong Luxury Orientation tendencies and a notable affinity for John Daly (golfer).

Top regions in United States

Top regions ranked by reach for Maui Jim in United States
RegionReachAffinity
California136,1211.07×
Texas95,6170.96×
Florida95,2521.22×
New York43,9900.68×
Illinois42,4011.1×
North Carolina35,2151.01×
Georgia32,4660.91×
Hawaii28,9645.82×
Massachusetts27,4611.2×
Virginia25,9330.92×
New Jersey24,7010.84×
Pennsylvania24,5740.63×
Washington22,8800.99×
Tennessee22,5830.97×
Alabama21,6341.34×
Michigan21,4580.71×
Colorado21,0841.16×
Arizona20,7230.88×
Ohio20,4070.57×
South Carolina19,4841.12×
Louisiana15,7691.06×
Minnesota15,1620.91×
Missouri14,6340.78×
Maryland14,0870.71×
Oregon13,3251×
Indiana12,7640.6×
Wisconsin11,4240.66×
Mississippi10,8561.14×
Connecticut10,6970.92×
Nevada9,9290.89×
Utah9,7270.94×
Kentucky9,5390.66×
Oklahoma9,2040.72×
Arkansas9,0330.95×
Iowa8,0580.85×
Kansas6,8000.75×
Idaho6,0641.04×
New Hampshire5,7601.26×
Nebraska4,6150.8×
Montana3,9611.23×
New Mexico3,7870.65×
Maine3,7770.91×
Rhode Island3,5900.97×
West Virginia2,7770.52×
Alaska2,4210.98×
Delaware2,2510.71×
Washington, District of Columbia2,2470.65×
North Dakota2,1670.91×
Wyoming2,1131.23×
South Dakota2,1100.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maui Jim audience
BrandAffinityCategory
John Daly (golfer)38.54×Sports
Justin Rose39.39×Sports
Sunglass Hut37.71×Fashion & Accessoires
Professional Golfers Association29.03×Sports
Koenigsegg39.89×Cars & Mobility
Jean Paul Gaultier30.4×Fashion & Accessoires
Royal Birkdale Golf Club51.32×Sports
Bernhard Langer70.28×Sports
Shane Lowry (golfer)43.13×Sports
Women's British Open68.29×Sports
Lotus Cars28.36×Cars & Mobility
TPC at Sawgrass43.32×Sports
Montblanc (company)26.21×Fashion & Accessoires
Fred Couples46.42×Sports
Greystone Golf & Country Club49.8×Sports
Polo14.31×Sports
Maserati in motorsport62.92×
Emirates Palace69.11×Travel & Leisure
The Hurlingham Club67.07×Travel & Leisure
The Evian Championship68.08×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maui Jim audience
TraitClusterScore
Luxury OrientationPREMIUM2.29
Career OrientationPOWER2.25
Quality AwarenessPREMIUM1.73
Design AffinityPREMIUM1.65
TravellingTHRILL1.53
Sports ActivityPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for Maui Jim
CountryShare
United States45.8%
France6.0%
Italy4.7%

See Maui Jim audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Maui Jim have in United States?

Maui Jim has an estimated audience of 1,157,270 people in United States, concentrated in California and Texas.

What is the gender split and age of Maui Jim fans?

40.7% of Maui Jim fans are female, 59.3% are male, with an average age of 44.9 years.

Which brands do Maui Jim fans like most?

Maui Jim fans show strongest brand affinity for John Daly (golfer) (38.54×), Justin Rose (39.39×), and Sunglass Hut (37.71×) over the country average.

Where do Maui Jim fans live in United States?

Maui Jim fans in United States are most concentrated in California (reach 136,121), Texas (reach 95,617), and Florida (reach 95,252). These three regions account for the largest share of the active audience.

What other brands do Maui Jim fans also like?

Beyond Maui Jim itself, the audience over-indexes on Justin Rose (39.39×), Sunglass Hut (37.71×), Professional Golfers Association (29.03×), and Koenigsegg (39.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maui Jim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.