Rascasse Audience Intelligence

Maui Jim Target Market in United States

A data profile of the people who buy, follow and care about Maui Jim in United States — modelled from more than twelve digital signal sources. Maui Jim has an estimated audience of 1,162,848 people in United States.

#2190among Brand in United States#886in Fashion & Accessoires

The average Maui Jim fan in United States is 44.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include John Daly, Professional Golfers Association, Sunglass Hut, with strongest over-indexing on John Daly (38.54× the country average).

Demographically, the Maui Jim audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maui Jim fan in United States is more male, around 44.9 years old, with strong Design Affinity tendencies and a notable affinity for John Daly.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maui Jim profile in United States.

Audience size
1.2M
in United States
Gender
40.7%♀
59.3% male
Age
44.9
average years
Country rank
#21331
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Maui Jim

40.7% are female, 59.3% are male, average age 44.9.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Maui Jim audience in United States
MetricValue
Female40.7%
Male59.3%
Average age44.9
Estimated audience size1,162,848
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Maui Jim audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3917%
40-4923%
50+36%
Fig. 04

Worldwide distribution

45.6%

of the worldwide Maui Jim audience comes from United States.

Worldwide audience distribution share by country for Maui Jim
CountryShare
United States45.6%
France6.1%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maui Jim audience in United States is strongest.

Fig. 05

Top regions by affinity

Maui Jim customers by region in United States
#RegionReachAffinity×
01Hawaii~30K5.59×
02Alabama~20K1.38×
03Montana~4K1.33×
04New Hampshire~6K1.26×
05Wyoming~2K1.23×
06Massachusetts~30K1.20×
07Mississippi~10K1.17×
08Florida~90K1.15×
09Colorado~20K1.12×
10Louisiana~20K1.08×
11North Dakota~3K1.08×
12South Carolina~20K1.07×
13Idaho~6K1.06×
14Illinois~40K1.05×
15Alaska~3K1.05×
16North Carolina~40K1.01×
17California~100K1.00×
18Arkansas~10K1.00×
19Rhode Island~4K0.99×
20Tennessee~20K0.96×
21Oregon~10K0.96×
22Maine~4K0.95×
23Washington~20K0.93×
24Utah~10K0.93×
25Texas~90K0.92×
26Connecticut~10K0.91×
27Minnesota~10K0.90×
28Virginia~30K0.89×
29Georgia~30K0.88×
30South Dakota~2K0.88×
31Iowa~8K0.86×
32Arizona~20K0.84×
33Nevada~9K0.84×
34Nebraska~5K0.84×
35New Jersey~20K0.78×
36Missouri~10K0.78×
37Delaware~2K0.78×
38Kansas~7K0.77×
39Oklahoma~10K0.74×
40New Mexico~4K0.71×
41Wisconsin~10K0.70×
42Kentucky~10K0.70×
43Michigan~20K0.69×
44Maryland~10K0.69×
45Washington, District of Columbia~2K0.68×
46New York~40K0.64×
47West Virginia~3K0.62×
48Pennsylvania~20K0.61×
49Indiana~10K0.60×
50Ohio~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Maui Jim, United States
0.58×1.00×5.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maui Jim audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maui Jim audience
#·InterestCategoryAffinity×
01Women's British OpenSports68.29×
02The Evian ChampionshipSports68.08×
03The Hurlingham ClubTravel & Leisure67.07×
04Maserati in motorsportTopic62.92×
05Royal County Down Golf ClubEvent54.23×
06Royal Birkdale Golf ClubSports51.32×
07Greystone Golf & Country ClubSports49.80×
08Fred CouplesSports46.42×
09TPC at SawgrassSports43.32×
10Shane LowrySports43.13×
11KoenigseggCars & Mobility39.89×
12Justin RoseSports39.39×
13John DalySports38.54×
14Sunglass HutFashion & Accessoires37.71×
15Burj Al ArabTravel & Leisure37.02×
16Jean Paul GaultierFashion & Accessoires30.40×
17Professional Golfers AssociationSports29.03×
18Lotus CarsCars & Mobility28.36×
19Montblanc (company)Fashion & Accessoires26.21×
20PoloSports14.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maui Jim audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maui Jim audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.07×
SustainabilityBALANCE2.03×
Quality AwarenessPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maui Jim audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.88×
CreativityOPEN0.94×
TraditionCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Maui Jim's target market in United States?

Maui Jim's target market in United States covers an estimated 1,162,848 people, concentrated in California and Texas.

02

What is the gender split and age of Maui Jim customers?

40.7% of the Maui Jim audience are female, 59.3% are male, with an average age of 44.9 years.

03

Which brands do Maui Jim fans like most?

Maui Jim fans show strongest brand affinity for John Daly (38.54×), Professional Golfers Association (29.03×), and Sunglass Hut (37.71×) over the country average.

04

Where do Maui Jim fans live in United States?

Maui Jim fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Maui Jim fans also like?

Beyond Maui Jim itself, the audience over-indexes on Professional Golfers Association (29.03×), Sunglass Hut (37.71×), Justin Rose (39.39×), and Koenigsegg (39.89×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Maui Jim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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