The Hurlingham Club Audience in United States

The Hurlingham Club has an estimated audience of 272,226 people in United States. 26.1% are female, 73.9% are male, average age 49.5. Top regions: New York, California, Florida. Top brand affinities: Justin Rose, Koenigsegg, Maui Jim, Roberto Cavalli, Rolls-Royce Ghost.

The average The Hurlingham Club fan in United States is 49.5 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Justin Rose, Koenigsegg, Maui Jim, with strongest over-indexing on Justin Rose (81.68× the country average). Demographically, the The Hurlingham Club audience skews more male with an average age of 49.5, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of The Hurlingham Club fans

Demographic split for The Hurlingham Club audience in United States
MetricValue
Female26.1%
Male73.9%
Average age49.5
Estimated audience size272,226

Audience persona

The typical The Hurlingham Club fan in United States is more male, around 49.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Justin Rose.

Top regions in United States

Top regions ranked by reach for The Hurlingham Club in United States
RegionReachAffinity
New York30,6372.01×
California17,4160.58×
Florida11,7870.64×
Texas8,9290.38×
Massachusetts5,3280.99×
Virginia4,9310.74×
Pennsylvania4,6210.5×
Illinois3,9730.44×
Georgia3,7710.45×
New Jersey3,5480.51×
Connecticut3,4381.26×
North Carolina3,1230.38×
Washington, District of Columbia2,3582.88×
Mississippi2,2971.02×
South Carolina2,0980.51×
Louisiana2,0420.58×
Arkansas2,0410.91×
Oklahoma1,9960.66×
Missouri1,9800.45×
Washington1,9650.36×
Kentucky1,9640.58×
Tennessee1,9620.36×
Alabama1,9010.5×
West Virginia1,8961.5×
Ohio1,8930.23×
Alaska1,8923.25×
Indiana1,7520.35×
Kansas1,7520.82×
Idaho1,7511.28×
Michigan1,7500.25×
Wisconsin1,7410.42×
Maryland1,7170.37×
Arizona1,6760.3×
Hawaii1,6731.43×
Iowa1,6630.74×
Montana1,6502.18×
Oregon1,6230.52×
Colorado1,6140.38×
New Hampshire1,5631.46×
Minnesota1,5550.4×
Wyoming1,5343.8×
Nebraska1,5301.12×
New Mexico1,5221.11×
Nevada1,5170.58×
Rhode Island1,5091.74×
Maine1,5081.55×
Utah1,4890.61×
Vermont1,4843.11×
Delaware1,3511.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Hurlingham Club audience
BrandAffinityCategory
Justin Rose81.68×Sports
Koenigsegg70.77×Cars & Mobility
Maui Jim78.63×Fashion & Accessoires
Roberto Cavalli51.73×Fashion & Accessoires
Rolls-Royce Ghost88.14×Cars & Mobility
MG Cars97.28×Cars & Mobility
NetJets66.05×Cars & Mobility
Ryder Cup15.36×Sports
Max Verstappen20×Sports
MSN6.11×News
Omega20.96×Fashion & Accessoires
Oscar de la Renta24.14×Fashion & Accessoires
Tom Ford16.93×Fashion & Accessoires
Martin Kaymer154.07×Sports
Chuck Norris7.47×Movies & TV
Vera Wang16.59×Fashion & Accessoires
Richard Mille25.96×Fashion & Accessoires
Jean Paul Gaultier20×Fashion & Accessoires
Staples (Canada)5.71×Business & Career
Goyard23.44×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Hurlingham Club audience
TraitClusterScore
Luxury OrientationPREMIUM2.4
Family OrientationCONSERVATISM2.32
Career OrientationPOWER2.19
Quality AwarenessPREMIUM1.81
LGBTQ+ IdentityOPEN1.79
Need for SecurityCONSERVATISM1.71

Worldwide distribution

Worldwide audience distribution share by country for The Hurlingham Club
CountryShare
United States33.9%
United Kingdom14.0%
Japan5.9%

See The Hurlingham Club audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does The Hurlingham Club have in United States?

The Hurlingham Club has an estimated audience of 272,226 people in United States, concentrated in New York and California.

What is the gender split and age of The Hurlingham Club fans?

26.1% of The Hurlingham Club fans are female, 73.9% are male, with an average age of 49.5 years.

Which brands do The Hurlingham Club fans like most?

The Hurlingham Club fans show strongest brand affinity for Justin Rose (81.68×), Koenigsegg (70.77×), and Maui Jim (78.63×) over the country average.

Where do The Hurlingham Club fans live in United States?

The Hurlingham Club fans in United States are most concentrated in New York (reach 30,637), California (reach 17,416), and Florida (reach 11,787). These three regions account for the largest share of the active audience.

What other brands do The Hurlingham Club fans also like?

Beyond The Hurlingham Club itself, the audience over-indexes on Koenigsegg (70.77×), Maui Jim (78.63×), Roberto Cavalli (51.73×), and Rolls-Royce Ghost (88.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hurlingham Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.