NetJets Audience in United States

NetJets logo

NetJets has an estimated audience of 782,053 people in United States. 36.7% are female, 63.3% are male, average age 46.1. Top regions: California, Florida, Ohio. Top brand affinities: John Daly (golfer), Justin Rose, Koenigsegg, Jean Paul Gaultier, Bernhard Langer.

The average NetJets fan in United States is 46.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Ohio. Top brand affinities include John Daly (golfer), Justin Rose, Koenigsegg, with strongest over-indexing on John Daly (golfer) (42.29× the country average). Demographically, the NetJets audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Airline

Demographics of NetJets fans

Demographic split for NetJets audience in United States
MetricValue
Female36.7%
Male63.3%
Average age46.1
Estimated audience size782,053

Audience persona

The typical NetJets fan in United States is more male, around 46.1 years old, with strong Luxury Orientation tendencies and a notable affinity for John Daly (golfer).

Top regions in United States

Top regions ranked by reach for NetJets in United States
RegionReachAffinity
California81,0180.94×
Florida76,7061.45×
Ohio71,4442.97×
Texas64,5330.96×
New York46,3521.06×
Georgia26,5901.1×
Illinois26,3061.01×
North Carolina23,7051.01×
Arizona19,4481.22×
Pennsylvania19,3630.74×
Virginia18,5930.98×
Colorado18,3321.49×
New Jersey17,7840.89×
Massachusetts17,5331.14×
Michigan16,0210.78×
Tennessee15,0120.96×
Washington13,8190.88×
South Carolina12,3151.05×
Indiana11,6390.81×
Nevada11,2341.49×
Minnesota10,2350.91×
Missouri9,7470.77×
Maryland9,4520.7×
Alabama9,3850.86×
Wisconsin9,0690.77×
Connecticut8,4141.07×
Louisiana8,3240.83×
Kentucky8,1700.83×
Oklahoma7,7230.89×
Utah7,5541.08×
Oregon6,9720.78×
Kansas6,4181.04×
Arkansas5,1460.8×
Nebraska4,6161.18×
Iowa4,5860.71×
Mississippi4,0420.63×
Idaho3,6420.93×
Hawaii3,4411.02×
Montana3,3811.56×
New Hampshire3,1311.02×
Washington, District of Columbia2,9731.26×
Maine2,8031×
West Virginia2,4990.69×
New Mexico2,2490.57×
Rhode Island1,8390.74×
North Dakota1,7151.07×
South Dakota1,5750.87×
Alaska1,4990.9×
Wyoming1,3671.18×
Delaware1,2350.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NetJets audience
BrandAffinityCategory
John Daly (golfer)42.29×Sports
Justin Rose42.08×Sports
Koenigsegg48.21×Cars & Mobility
Jean Paul Gaultier36.56×Fashion & Accessoires
Bernhard Langer83.67×Sports
Mulberry (company)44.67×Fashion & Accessoires
Shane Lowry (golfer)50.5×Sports
Royal Birkdale Golf Club55.01×Sports
Spyglass Hill Golf Course70.76×Sports
Jim Nantz73.65×Sports
TPC at Sawgrass54.71×Sports
Fred Couples63.25×Sports
VistaJet75.99×Travel & Leisure
Greystone Golf & Country Club60.86×Sports
Pebble Beach Golf Links36.17×Sports
Women's British Open64.66×Sports
River Oaks Country Club65.04×Travel & Leisure
Société Nautique de Genève85.22×Travel & Leisure
The Hurlingham Club84.35×Travel & Leisure
Bandon Dunes Golf Resort56.84×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NetJets audience
TraitClusterScore
Luxury OrientationPREMIUM3.49
Quality AwarenessPREMIUM3.35
IndulgenceJOY2.65
Design AffinityPREMIUM2.63
Risk AppetiteTHRILL2.36
TravellingTHRILL2.28

Worldwide distribution

Worldwide audience distribution share by country for NetJets
CountryShare
United States46.8%
United Kingdom7.9%
South Africa6.0%

See NetJets audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does NetJets have in United States?

NetJets has an estimated audience of 782,053 people in United States, concentrated in California and Florida.

What is the gender split and age of NetJets fans?

36.7% of NetJets fans are female, 63.3% are male, with an average age of 46.1 years.

Which brands do NetJets fans like most?

NetJets fans show strongest brand affinity for John Daly (golfer) (42.29×), Justin Rose (42.08×), and Koenigsegg (48.21×) over the country average.

Where do NetJets fans live in United States?

NetJets fans in United States are most concentrated in California (reach 81,018), Florida (reach 76,706), and Ohio (reach 71,444). These three regions account for the largest share of the active audience.

What other brands do NetJets fans also like?

Beyond NetJets itself, the audience over-indexes on Justin Rose (42.08×), Koenigsegg (48.21×), Jean Paul Gaultier (36.56×), and Bernhard Langer (83.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NetJets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.