Rascasse Audience Intelligence

NetJets Target Market in United States

A data profile of the people who buy, follow and care about NetJets in United States — modelled from more than twelve digital signal sources. NetJets has an estimated audience of 799,329 people in United States.

#52among Airline in United States#2832among Brand in United States#825in Cars & Mobility

The average NetJets fan in United States is 46.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Ohio.

Top brand affinities include John Daly, Koenigsegg, Justin Rose, with strongest over-indexing on John Daly (42.29× the country average).

Demographically, the NetJets audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NetJets fan in United States is more male, around 46.1 years old, with strong Career Orientation tendencies and a notable affinity for John Daly.

Category: Cars & Mobility · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NetJets profile in United States.

Audience size
799K
in United States
Gender
36.7%♀
63.3% male
Age
46.1
average years
Country rank
#27469
Brand in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of NetJets

36.7% are female, 63.3% are male, average age 46.1.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for NetJets audience in United States
MetricValue
Female36.7%
Male63.3%
Average age46.1
Estimated audience size799,329
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the NetJets audience in United States
Age bracketShare%
16-198%
20-2913%
30-3917%
40-4922%
50+39%
Fig. 04

Worldwide distribution

47.3%

of the worldwide NetJets audience comes from United States.

Worldwide audience distribution share by country for NetJets
CountryShare
United States47.3%
United Kingdom7.8%
South Africa5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NetJets audience in United States is strongest.

Fig. 05

Top regions by affinity

NetJets customers by region in United States
#RegionReachAffinity×
01Ohio~70K2.97×
02Montana~3K1.56×
03Florida~80K1.42×
04Colorado~20K1.41×
05Nevada~10K1.40×
06Washington, District of Columbia~3K1.26×
07Wyoming~1K1.25×
08Nebraska~5K1.16×
09Arizona~20K1.15×
10Massachusetts~20K1.14×
11Connecticut~9K1.10×
12North Dakota~2K1.10×
13New Hampshire~3K1.09×
14Georgia~30K1.07×
15Utah~7K1.05×
16Kansas~6K1.05×
17New York~50K1.03×
18Hawaii~3K1.02×
19Maine~3K1.02×
20South Carolina~10K1.00×
21Idaho~4K0.99×
22Alaska~2K0.98×
23Illinois~20K0.95×
24North Carolina~20K0.95×
25Tennessee~10K0.95×
26Texas~60K0.93×
27Virginia~20K0.92×
28South Dakota~2K0.92×
29California~80K0.89×
30New Jersey~20K0.89×
31Minnesota~10K0.88×
32Oklahoma~8K0.88×
33Washington~10K0.87×
34Alabama~10K0.87×
35Kentucky~8K0.84×
36Arkansas~5K0.84×
37Louisiana~8K0.83×
38Rhode Island~2K0.82×
39Indiana~10K0.79×
40Iowa~5K0.79×
41West Virginia~3K0.79×
42Missouri~10K0.78×
43Wisconsin~9K0.77×
44Michigan~20K0.76×
45Oregon~7K0.75×
46Pennsylvania~20K0.73×
47Delaware~2K0.73×
48Maryland~10K0.71×
49Mississippi~4K0.70×
50New Mexico~3K0.67×
Fig. 06

Affinity by region

Affinity by region — NetJets, United States
0.67×1.00×2.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NetJets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NetJets audience
#·InterestCategoryAffinity×
01Société Nautique de GenèveTravel & Leisure85.22×
02The Evian ChampionshipSports84.45×
03The Hurlingham ClubTravel & Leisure84.35×
04VistaJetTravel & Leisure75.99×
05Jim NantzSports73.65×
06Spyglass Hill Golf CourseSports70.76×
07River Oaks Country ClubTravel & Leisure65.04×
08Women's British OpenSports64.66×
09Fred CouplesSports63.25×
10Greystone Golf & Country ClubSports60.86×
11Bandon Dunes Golf ResortSports56.84×
12Royal Birkdale Golf ClubSports55.01×
13TPC at SawgrassSports54.71×
14Shane LowrySports50.50×
15KoenigseggCars & Mobility48.21×
16Mulberry (company)Fashion & Accessoires44.67×
17John DalySports42.29×
18Justin RoseSports42.08×
19Jean Paul GaultierFashion & Accessoires36.56×
20Pebble Beach Golf LinksSports36.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NetJets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NetJets audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.27×
IndulgenceJOY2.15×
Quality AwarenessPREMIUM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NetJets audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.01×
Healthy LifestyleBALANCE1.10×
ExtroversionTHRILL1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is NetJets's target market in United States?

NetJets's target market in United States covers an estimated 799,329 people, concentrated in California and Florida.

02

What is the gender split and age of NetJets customers?

36.7% of the NetJets audience are female, 63.3% are male, with an average age of 46.1 years.

03

Which brands do NetJets fans like most?

NetJets fans show strongest brand affinity for John Daly (42.29×), Koenigsegg (48.21×), and Justin Rose (42.08×) over the country average.

04

Where do NetJets fans live in United States?

NetJets fans in United States are most concentrated in California (reach ~80K), Florida (reach ~80K), and Ohio (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do NetJets fans also like?

Beyond NetJets itself, the audience over-indexes on Koenigsegg (48.21×), Justin Rose (42.08×), Jean Paul Gaultier (36.56×), and Mulberry (company) (44.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See NetJets audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NetJets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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