The Evian Championship Audience in United States
The Evian Championship has an estimated audience of 259,810 people in United States. 27.8% are female, 72.2% are male, average age 50.0. Top brand affinities: Justin Rose, Pixi, Koenigsegg, Maui Jim, Roberto Cavalli.
Top brand affinities include Justin Rose, Pixi, Koenigsegg, with strongest over-indexing on Justin Rose (91.04× the country average). Demographically, the The Evian Championship audience skews more male with an average age of 50.0, and over-indexes on personality traits such as Family Orientation, Career Orientation.
Category: Sports · Type: Event · Subtype: Golf
Demographics of The Evian Championship fans
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 50.0 |
| Estimated audience size | 259,810 |
Audience persona
The typical The Evian Championship fan in United States is more male, around 50.0 years old, with strong Family Orientation tendencies and a notable affinity for Justin Rose.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Justin Rose | 91.04× | Sports |
| Pixi | 66.67× | Beauty & Wellness |
| Koenigsegg | 87.59× | Cars & Mobility |
| Maui Jim | 84.15× | Fashion & Accessoires |
| Roberto Cavalli | 51.21× | Fashion & Accessoires |
| Rolls-Royce Ghost | 86.95× | Cars & Mobility |
| MG Cars | 96.71× | Cars & Mobility |
| NetJets | 66.6× | Cars & Mobility |
| Max Verstappen | 20× | Sports |
| Omega | 22.08× | Fashion & Accessoires |
| Phil Mickelson | 29.72× | Sports |
| Oscar de la Renta | 25.57× | Fashion & Accessoires |
| Martin Kaymer | 158.29× | Sports |
| Brooks Koepka | 24.69× | Sports |
| Richard Mille | 26.86× | Fashion & Accessoires |
| Tom Ford | 15.98× | Fashion & Accessoires |
| Vera Wang | 16.44× | Fashion & Accessoires |
| Jean Paul Gaultier | 20× | Fashion & Accessoires |
| Jack Nicklaus | 21.33× | Sports |
| Sotheby's | 22.3× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.35 |
| Career Orientation | POWER | 2.27 |
| Luxury Orientation | PREMIUM | 2.26 |
| Need for Security | CONSERVATISM | 2.04 |
| LGBTQ+ Identity | OPEN | 1.82 |
| Indulgence | JOY | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.5% |
| United Kingdom | 10.0% |
| France | 8.9% |
See The Evian Championship audiences in other countries
More Golf audiences in United States
- PGA Tour (34,511,908)
- Australian Open (golf) (21,172,297)
- PGA Championship (19,866,669)
- The Open Championship (15,619,276)
- Rory McIlroy (12,200,700)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Evian Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.