Rascasse Audience Intelligence

Goodwood Festival of Speed Audience in United States

A data profile of the people who buy, follow and care about Goodwood Festival of Speed in United States — modelled from more than twelve digital signal sources. Goodwood Festival of Speed has an estimated audience of 536,627 people in United States.

#69among Motorsport in United States#423among Event in United States#3388in Sports

The average Goodwood Festival of Speed fan in United States is 43.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include John Daly, Sears (Mexico), Professional Golfers Association, with strongest over-indexing on John Daly (54.2× the country average).

Demographically, the Goodwood Festival of Speed audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Goodwood Festival of Speed fan in United States is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for John Daly.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Goodwood Festival of Speed profile in United States.

Audience size
537K
in United States
Gender
26.0%♀
74.0% male
Age
43.1
average years
Country rank
#35162
Event in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Goodwood Festival of Speed fans

26.0% are female, 74.0% are male, average age 43.1.

Fig. 02

Gender split

26.0%
Female
74.0%
Male
Demographic split for Goodwood Festival of Speed audience in United States
MetricValue
Female26.0%
Male74.0%
Average age43.1
Estimated audience size536,627
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Goodwood Festival of Speed audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3917%
40-4920%
50+33%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Goodwood Festival of Speed audience comes from United States.

Worldwide audience distribution share by country for Goodwood Festival of Speed
CountryShare
United Kingdom26.8%
United States14.8%
Italy10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Goodwood Festival of Speed audience in United States is strongest.

Fig. 05

Top regions by affinity

Goodwood Festival of Speed fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~3K1.31×
02Colorado~10K1.26×
03Vermont~1K1.24×
04Washington~10K1.22×
05Connecticut~7K1.21×
06California~70K1.19×
07Michigan~20K1.19×
08Florida~40K1.18×
09North Carolina~20K1.18×
10Massachusetts~10K1.16×
11Oregon~7K1.15×
12Indiana~10K1.12×
13Washington, District of Columbia~2K1.12×
14Virginia~10K1.11×
15Maine~2K1.09×
16Utah~5K1.07×
17Pennsylvania~20K1.05×
18Maryland~10K1.05×
19Rhode Island~2K1.05×
20Georgia~20K1.03×
21Tennessee~10K1.02×
22South Carolina~8K1.01×
23Wisconsin~8K1.01×
24Ohio~20K1.00×
25Arizona~10K1.00×
26Idaho~3K0.99×
27Alaska~1K0.99×
28New York~30K0.98×
29Nevada~5K0.98×
30Montana~1K0.98×
31Kansas~4K0.97×
32South Dakota~1K0.97×
33Kentucky~6K0.96×
34North Dakota~1K0.95×
35Illinois~20K0.94×
36Delaware~1K0.94×
37Missouri~8K0.93×
38Minnesota~7K0.92×
39New Jersey~10K0.91×
40Nebraska~2K0.91×
41West Virginia~2K0.90×
42Hawaii~2K0.90×
43Texas~40K0.89×
44Alabama~7K0.88×
45Iowa~4K0.88×
46Oklahoma~5K0.85×
47Arkansas~4K0.85×
48New Mexico~2K0.85×
49Mississippi~4K0.83×
50Louisiana~6K0.80×
Fig. 06

Affinity by region

Affinity by region — Goodwood Festival of Speed, United States
0.80×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Goodwood Festival of Speed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Goodwood Festival of Speed audience
#·InterestCategoryAffinity×
01Goodwood RevivalSports121.69×
02Women's British OpenSports95.61×
03Sears (Mexico)Brand84.42×
04Royal Birkdale Golf ClubSports77.51×
05Greystone Golf & Country ClubSports74.84×
06Fred CouplesSports73.13×
07TPC at SawgrassSports63.63×
08Shane LowrySports62.50×
09KoenigseggCars & Mobility59.96×
10John DalySports54.20×
11Jean Paul GaultierFashion & Accessoires54.11×
12PGA National Golf ClubSports52.35×
13Justin RoseSports51.74×
14Maui JimFashion & Accessoires51.24×
15Mulberry (company)Fashion & Accessoires50.88×
16Professional Golfers AssociationSports42.38×
17Diane KrugerMovies & TV42.18×
18Lotus CarsCars & Mobility41.90×
19Montblanc (company)Fashion & Accessoires39.32×
20PoloSports21.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Goodwood Festival of Speed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Goodwood Festival of Speed audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.63×
IndulgenceJOY1.60×
Need for SecurityCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Goodwood Festival of Speed audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.00×
Pet OwnershipJOY1.01×
ExtroversionTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Goodwood Festival of Speed have in United States?

Goodwood Festival of Speed has an estimated audience of 536,627 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Goodwood Festival of Speed fans?

26.0% of Goodwood Festival of Speed fans are female, 74.0% are male, with an average age of 43.1 years.

03

Which brands do Goodwood Festival of Speed fans like most?

Goodwood Festival of Speed fans show strongest brand affinity for John Daly (54.2×), Sears (Mexico) (84.42×), and Professional Golfers Association (42.38×) over the country average.

04

Where do Goodwood Festival of Speed fans live in United States?

Goodwood Festival of Speed fans in United States are most concentrated in California (reach ~70K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Goodwood Festival of Speed fans also like?

Beyond Goodwood Festival of Speed itself, the audience over-indexes on Sears (Mexico) (84.42×), Professional Golfers Association (42.38×), Jean Paul Gaultier (54.11×), and Koenigsegg (59.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See Goodwood Festival of Speed audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Goodwood Festival of Speed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →