Goodwood Festival of Speed Audience in United States

Goodwood Festival of Speed logo

Goodwood Festival of Speed has an estimated audience of 536,703 people in United States. 26.0% are female, 74.0% are male, average age 43.1. Top regions: California, Florida, Texas. Top brand affinities: John Daly (golfer), Sears (Mexico), Justin Rose, Professional Golfers Association, Jean Paul Gaultier.

The average Goodwood Festival of Speed fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include John Daly (golfer), Sears (Mexico), Justin Rose, with strongest over-indexing on John Daly (golfer) (54.2× the country average). Demographically, the Goodwood Festival of Speed audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of Goodwood Festival of Speed fans

Demographic split for Goodwood Festival of Speed audience in United States
MetricValue
Female26.0%
Male74.0%
Average age43.1
Estimated audience size536,703

Audience persona

The typical Goodwood Festival of Speed fan in United States is more male, around 43.1 years old, with strong Luxury Orientation tendencies and a notable affinity for John Daly (golfer).

Top regions in United States

Top regions ranked by reach for Goodwood Festival of Speed in United States
RegionReachAffinity
California74,7161.27×
Florida43,4511.2×
Texas42,1050.91×
New York30,6761.02×
North Carolina20,4591.27×
Pennsylvania19,5571.08×
Michigan17,6091.25×
Georgia17,5611.06×
Illinois16,3990.92×
Ohio16,3450.99×
Virginia15,4121.18×
Washington13,6841.27×
New Jersey12,7140.93×
Massachusetts12,3521.17×
Tennessee11,5601.07×
Indiana11,4241.17×
Arizona11,2101.02×
Colorado10,7831.27×
Maryland10,0541.09×
South Carolina8,3131.03×
Wisconsin8,2591.02×
Oregon7,6991.25×
Missouri7,6690.89×
Minnesota6,9330.9×
Connecticut6,9051.28×
Kentucky6,2340.93×
Alabama6,1650.82×
Utah5,1361.07×
Nevada4,8150.93×
Louisiana4,5800.66×
Oklahoma4,3380.73×
Kansas4,0490.96×
Iowa3,4420.78×
New Hampshire3,1801.5×
Arkansas2,8870.65×
Idaho2,4170.9×
Nebraska2,3230.86×
Maine2,2891.19×
Mississippi2,2190.5×
Washington, District of Columbia1,9861.23×
Rhode Island1,9781.16×
New Mexico1,6800.62×
Vermont1,6381.74×
West Virginia1,5700.63×
Hawaii1,3270.58×
Montana1,2520.84×
Delaware1,1650.79×
Alaska1,0450.91×
South Dakota1,0110.82×
Wyoming7941×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Goodwood Festival of Speed audience
BrandAffinityCategory
John Daly (golfer)54.2×Sports
Sears (Mexico)84.42×
Justin Rose51.74×Sports
Professional Golfers Association42.38×Sports
Jean Paul Gaultier54.11×Fashion & Accessoires
Koenigsegg59.96×Cars & Mobility
Royal Birkdale Golf Club77.51×Sports
Shane Lowry (golfer)62.5×Sports
Bernhard Langer98.72×Sports
Diane Kruger42.18×Movies & TV
Goodwood Revival121.69×Sports
Women's British Open95.61×Sports
Mulberry (company)50.88×Fashion & Accessoires
Lotus Cars41.9×Cars & Mobility
TPC at Sawgrass63.63×Sports
Fred Couples73.13×Sports
Montblanc (company)39.32×Fashion & Accessoires
PGA National Golf Club52.35×Sports
Greystone Golf & Country Club74.84×Sports
Polo21.32×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Goodwood Festival of Speed audience
TraitClusterScore
Luxury OrientationPREMIUM3.36
Family OrientationCONSERVATISM2.52
PatriotismCONSERVATISM2.46
Early Adopter MentalityPOWER1.88
LGBTQ+ IdentityOPEN1.84
Need for SecurityCONSERVATISM1.77

Worldwide distribution

Worldwide audience distribution share by country for Goodwood Festival of Speed
CountryShare
United Kingdom28.6%
United States15.9%
Italy11.2%

See Goodwood Festival of Speed audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Goodwood Festival of Speed have in United States?

Goodwood Festival of Speed has an estimated audience of 536,703 people in United States, concentrated in California and Florida.

What is the gender split and age of Goodwood Festival of Speed fans?

26.0% of Goodwood Festival of Speed fans are female, 74.0% are male, with an average age of 43.1 years.

Which brands do Goodwood Festival of Speed fans like most?

Goodwood Festival of Speed fans show strongest brand affinity for John Daly (golfer) (54.2×), Sears (Mexico) (84.42×), and Justin Rose (51.74×) over the country average.

Where do Goodwood Festival of Speed fans live in United States?

Goodwood Festival of Speed fans in United States are most concentrated in California (reach 74,716), Florida (reach 43,451), and Texas (reach 42,105). These three regions account for the largest share of the active audience.

What other brands do Goodwood Festival of Speed fans also like?

Beyond Goodwood Festival of Speed itself, the audience over-indexes on Sears (Mexico) (84.42×), Justin Rose (51.74×), Professional Golfers Association (42.38×), and Jean Paul Gaultier (54.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Goodwood Festival of Speed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.