Lotus Cars Audience in United States

Lotus Cars logo

Lotus Cars has an estimated audience of 2,316,551 people in United States. 43.8% are female, 56.2% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Cars (film), Carcare, Vintage car, Discount Tire, Duck hunting.

The average Lotus Cars fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cars (film), Carcare, Vintage car, with strongest over-indexing on Cars (film) (4.27× the country average). Demographically, the Lotus Cars audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer

Demographics of Lotus Cars fans

Demographic split for Lotus Cars audience in United States
MetricValue
Female43.8%
Male56.2%
Average age38.7
Estimated audience size2,316,551

Audience persona

The typical Lotus Cars fan in United States is more male, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Cars (film).

Top regions in United States

Top regions ranked by reach for Lotus Cars in United States
RegionReachAffinity
California365,2331.43×
Texas259,4741.3×
Florida233,0261.49×
New York124,6170.96×
North Carolina82,9891.19×
Georgia82,1101.15×
Illinois71,7560.93×
Pennsylvania70,9970.91×
Ohio63,5950.89×
Michigan63,1021.04×
Washington60,0241.29×
Tennessee59,4271.28×
Virginia58,5441.04×
New Jersey57,9210.98×
Indiana47,8691.13×
Arizona47,8031.01×
Massachusetts44,6200.98×
Colorado42,9061.18×
Maryland37,3920.94×
Missouri35,8740.96×
South Carolina35,1261.01×
Utah31,9331.54×
Wisconsin31,8340.91×
Minnesota31,2280.94×
Nevada30,7971.37×
Connecticut28,1641.21×
Oregon28,1091.06×
Kentucky27,3830.94×
Louisiana27,0140.9×
Alabama26,4080.82×
Oklahoma25,6581×
Kansas17,2640.95×
Arkansas16,2050.85×
Iowa16,0710.84×
Idaho14,9791.29×
Mississippi12,3760.65×
New Mexico11,3100.97×
Hawaii10,4221.05×
New Hampshire9,5751.05×
Nebraska9,1030.78×
West Virginia9,0550.84×
Maine7,4120.89×
Washington, District of Columbia7,0501.01×
Rhode Island6,8190.92×
Montana5,4550.85×
Delaware5,0890.8×
Alaska3,8420.78×
South Dakota3,4300.64×
Vermont3,2020.79×
Wyoming2,5260.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lotus Cars audience
BrandAffinityCategory
Cars (film)4.27×Movies & TV
Carcare7.19×Cars & Mobility
Vintage car5.79×Cars & Mobility
Discount Tire4.19×Shopping
Duck hunting4.84×Sports
Car and Driver6.53×Cars & Mobility
Nissan GT-R9.4×Cars & Mobility
Dodge Charger (B-body)12.79×Cars & Mobility
AutoZone2.51×Cars & Mobility
Tesla Motors4.02×Cars & Mobility
Jeep Wrangler6.36×Cars & Mobility
Antique car5.99×Cars & Mobility
Toyota Tundra7.89×Cars & Mobility
Tractor Supply Company3.75×Shopping
Used Cars3.58×Cars & Mobility
Lifted Trucks13.08×Cars & Mobility
Classic car4.98×Cars & Mobility
Turkey hunting3.38×Sports
Subaru4.68×Cars & Mobility
Hot rod4.36×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lotus Cars audience
TraitClusterScore
Luxury OrientationPREMIUM1.99
Quality AwarenessPREMIUM1.44
Risk AppetiteTHRILL1.33
ExtroversionTHRILL1.26
IndividualismJOY1.22
Early Adopter MentalityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Lotus Cars
CountryShare
United States29.3%
United Kingdom9.3%
Germany7.7%

See Lotus Cars audiences in other countries

More Luxury car manufacturer audiences in United States

Frequently asked questions

How many fans does Lotus Cars have in United States?

Lotus Cars has an estimated audience of 2,316,551 people in United States, concentrated in California and Texas.

What is the gender split and age of Lotus Cars fans?

43.8% of Lotus Cars fans are female, 56.2% are male, with an average age of 38.7 years.

Which brands do Lotus Cars fans like most?

Lotus Cars fans show strongest brand affinity for Cars (film) (4.27×), Carcare (7.19×), and Vintage car (5.79×) over the country average.

Where do Lotus Cars fans live in United States?

Lotus Cars fans in United States are most concentrated in California (reach 365,233), Texas (reach 259,474), and Florida (reach 233,026). These three regions account for the largest share of the active audience.

What other brands do Lotus Cars fans also like?

Beyond Lotus Cars itself, the audience over-indexes on Carcare (7.19×), Vintage car (5.79×), Discount Tire (4.19×), and Duck hunting (4.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lotus Cars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.