Rascasse Audience Intelligence

Lotus Cars Target Market in United States

A data profile of the people who buy, follow and care about Lotus Cars in United States — modelled from more than twelve digital signal sources. Lotus Cars has an estimated audience of 2,334,435 people in United States.

#10among Luxury car manufacturer in United States#1273among Brand in United States#425in Cars & Mobility

The average Lotus Cars fan in United States is 38.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cars (film), Carcare, Vintage car, with strongest over-indexing on Cars (film) (4.27× the country average).

Demographically, the Lotus Cars audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lotus Cars fan in United States is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Cars (film).

Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lotus Cars profile in United States.

Audience size
2.3M
in United States
Gender
43.8%♀
56.2% male
Age
38.7
average years
Country rank
#12581
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lotus Cars

43.8% are female, 56.2% are male, average age 38.7.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for Lotus Cars audience in United States
MetricValue
Female43.8%
Male56.2%
Average age38.7
Estimated audience size2,334,435
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Lotus Cars audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Lotus Cars audience comes from United States.

Worldwide audience distribution share by country for Lotus Cars
CountryShare
United States29.0%
United Kingdom8.9%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lotus Cars audience in United States is strongest.

Fig. 05

Top regions by affinity

Lotus Cars customers by region in United States
#RegionReachAffinity×
01Utah~30K1.50×
02Florida~200K1.45×
03Washington~60K1.39×
04California~300K1.37×
05Nevada~30K1.31×
06Idaho~10K1.28×
07Tennessee~60K1.26×
08Texas~200K1.23×
09Connecticut~30K1.17×
10Arizona~50K1.16×
11North Carolina~80K1.14×
12Colorado~40K1.14×
13Hawaii~10K1.12×
14Georgia~80K1.10×
15Indiana~50K1.10×
16New Hampshire~10K1.07×
17Oklahoma~30K1.06×
18Oregon~30K1.05×
19Washington, District of Columbia~7K1.04×
20Michigan~60K1.03×
21Virginia~60K1.01×
22New Mexico~10K1.01×
23Louisiana~30K1.00×
24South Carolina~30K0.99×
25Arkansas~20K0.99×
26New Jersey~60K0.98×
27Wisconsin~30K0.97×
28Rhode Island~7K0.97×
29Montana~6K0.97×
30Massachusetts~40K0.96×
31Missouri~40K0.95×
32Kansas~20K0.95×
33Maryland~40K0.94×
34Maine~8K0.94×
35New York~100K0.92×
36Kentucky~30K0.92×
37Ohio~60K0.91×
38Minnesota~30K0.91×
39West Virginia~10K0.91×
40Alaska~4K0.90×
41Vermont~4K0.90×
42Pennsylvania~70K0.89×
43Illinois~70K0.89×
44Iowa~20K0.87×
45Delaware~6K0.87×
46Alabama~30K0.84×
47Nebraska~10K0.82×
48South Dakota~4K0.75×
49Mississippi~10K0.73×
50North Dakota~3K0.71×
Fig. 06

Affinity by region

Affinity by region — Lotus Cars, United States
0.71×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lotus Cars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lotus Cars audience
#·InterestCategoryAffinity×
01Lifted TrucksCars & Mobility13.08×
02Dodge Charger (B-body)Cars & Mobility12.79×
03Nissan GT-RCars & Mobility9.40×
04Toyota TundraCars & Mobility7.89×
05CarcareCars & Mobility7.19×
06Car and DriverCars & Mobility6.53×
07Jeep WranglerCars & Mobility6.36×
08Antique carCars & Mobility5.99×
09Vintage carCars & Mobility5.79×
10Classic carCars & Mobility4.98×
11Duck huntingSports4.84×
12Hot rodCars & Mobility4.36×
13Cars (film)Movies & TV4.27×
14Discount TireShopping4.19×
15Tesla MotorsCars & Mobility4.02×
16Tractor Supply CompanyShopping3.75×
17Used CarsCars & Mobility3.58×
18Turkey huntingSports3.38×
19AutoZoneCars & Mobility2.51×
20FIFA World Cup 2026Sports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lotus Cars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lotus Cars audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Family OrientationCONSERVATISM1.35×
Risk AppetiteTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lotus Cars audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.54×
ExtroversionTHRILL0.54×
CreativityOPEN0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lotus Cars's target market in United States?

Lotus Cars's target market in United States covers an estimated 2,334,435 people, concentrated in California and Texas.

02

What is the gender split and age of Lotus Cars customers?

43.8% of the Lotus Cars audience are female, 56.2% are male, with an average age of 38.7 years.

03

Which brands do Lotus Cars fans like most?

Lotus Cars fans show strongest brand affinity for Cars (film) (4.27×), Carcare (7.19×), and Vintage car (5.79×) over the country average.

04

Where do Lotus Cars fans live in United States?

Lotus Cars fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lotus Cars fans also like?

Beyond Lotus Cars itself, the audience over-indexes on Carcare (7.19×), Vintage car (5.79×), Discount Tire (4.19×), and Duck hunting (4.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury car manufacturer audiences in United States

See Lotus Cars audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lotus Cars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →