Car and Driver Audience in United States

Car and Driver logo

Car and Driver has an estimated audience of 9,578,570 people in United States. 20.2% are female, 79.8% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: AutoZone, O'Reilly Auto Parts, Advance Auto Parts, CarGurus, Discount Tire.

The average Car and Driver fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include AutoZone, O'Reilly Auto Parts, Advance Auto Parts, with strongest over-indexing on AutoZone (3.94× the country average). Demographically, the Car and Driver audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine · Subtype: Video game

Demographics of Car and Driver fans

Demographic split for Car and Driver audience in United States
MetricValue
Female20.2%
Male79.8%
Average age41.0
Estimated audience size9,578,570

Audience persona

The typical Car and Driver fan in United States is more male, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Car and Driver in United States
RegionReachAffinity
California1,330,9741.26×
Texas775,3600.94×
New York707,3361.32×
Florida671,8581.04×
Illinois446,1111.4×
Ohio333,9871.13×
Pennsylvania328,0621.02×
New Jersey312,6821.28×
Virginia309,1671.33×
Michigan306,9051.23×
Georgia301,9241.02×
North Carolina283,7560.98×
Washington263,5161.37×
Massachusetts239,0181.27×
Colorado221,1741.47×
Maryland202,7451.23×
Arizona179,4530.92×
Wisconsin151,3641.05×
Tennessee150,5610.78×
Missouri147,0990.95×
Minnesota143,7611.05×
Connecticut140,9071.47×
Indiana139,4050.8×
South Carolina130,2640.9×
Oregon119,1711.09×
Kentucky97,9630.82×
Alabama88,5020.66×
Oklahoma86,2690.81×
Nevada76,0310.82×
Utah74,2580.87×
Louisiana73,7340.6×
Iowa62,1380.79×
New Hampshire55,4201.47×
Arkansas54,5270.69×
Kansas54,4990.72×
Nebraska47,6060.99×
Mississippi45,8290.58×
Hawaii41,9171.02×
Idaho40,0670.83×
New Mexico38,9220.81×
Washington, District of Columbia36,9201.28×
Maine35,9331.05×
Delaware33,1621.25×
Rhode Island32,2521.06×
West Virginia27,6250.62×
Vermont27,0221.61×
North Dakota21,0871.07×
Montana17,9580.68×
South Dakota13,9870.63×
Alaska9,2890.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Car and Driver audience
BrandAffinityCategory
AutoZone3.94×Cars & Mobility
O'Reilly Auto Parts4.71×Cars & Mobility
Advance Auto Parts4.41×Cars & Mobility
CarGurus3.56×Cars & Mobility
Discount Tire3.51×Shopping
CarMax3.29×Cars & Mobility
Motor vehicle2.04×Cars & Mobility
Man On Fire14.38×Movies & TV
Eastern Time Zone2.09×Politics & Society
Engine2.85×Cars & Mobility
SUVs2×Cars & Mobility
Wheel2.34×Cars & Mobility
Muscle car3.12×Cars & Mobility
General Motors2.82×Cars & Mobility
Hot rod3.62×Cars & Mobility
Full-size car4×Cars & Mobility
Mustang5.13×Pets & Animals
Antique car4.29×Cars & Mobility
Jalopnik7.89×Cars & Mobility
Tire2.35×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Car and Driver audience
TraitClusterScore
Luxury OrientationPREMIUM1.43
Early Adopter MentalityPOWER1.39
Need for SecurityCONSERVATISM1.34
PatriotismCONSERVATISM1.32
Family OrientationCONSERVATISM1.26
Quality AwarenessPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Car and Driver
CountryShare
United States73.9%
Spain7.7%
Canada6.3%

See Car and Driver audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Car and Driver have in United States?

Car and Driver has an estimated audience of 9,578,570 people in United States, concentrated in California and Texas.

What is the gender split and age of Car and Driver fans?

20.2% of Car and Driver fans are female, 79.8% are male, with an average age of 41.0 years.

Which brands do Car and Driver fans like most?

Car and Driver fans show strongest brand affinity for AutoZone (3.94×), O'Reilly Auto Parts (4.71×), and Advance Auto Parts (4.41×) over the country average.

Where do Car and Driver fans live in United States?

Car and Driver fans in United States are most concentrated in California (reach 1,330,974), Texas (reach 775,360), and New York (reach 707,336). These three regions account for the largest share of the active audience.

What other brands do Car and Driver fans also like?

Beyond Car and Driver itself, the audience over-indexes on O'Reilly Auto Parts (4.71×), Advance Auto Parts (4.41×), CarGurus (3.56×), and Discount Tire (3.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Car and Driver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.