Rascasse Audience Intelligence

Car and Driver Audience in United States

A data profile of the people who buy, follow and care about Car and Driver in United States — modelled from more than twelve digital signal sources. Car and Driver has an estimated audience of 9,614,157 people in United States.

#14among Video game in United States#97among Website / Newspaper / Magazine in United States#151in Cars & Mobility

The average Car and Driver fan in United States is 41.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include AutoZone, O'Reilly Auto Parts, Advance Auto Parts, with strongest over-indexing on AutoZone (3.94× the country average).

Demographically, the Car and Driver audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Car and Driver fan in United States is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Car and Driver profile in United States.

Audience size
9.6M
in United States
Gender
20.2%♀
79.8% male
Age
41.0
average years
Country rank
#3722
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Car and Driver

20.2% are female, 79.8% are male, average age 41.0.

Fig. 02

Gender split

20.2%
Female
79.8%
Male
Demographic split for Car and Driver audience in United States
MetricValue
Female20.2%
Male79.8%
Average age41.0
Estimated audience size9,614,157
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Car and Driver audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3917%
40-4920%
50+28%
Fig. 04

Worldwide distribution

74.0%

of the worldwide Car and Driver audience comes from United States.

Worldwide audience distribution share by country for Car and Driver
CountryShare
United States74.0%
Spain7.7%
Canada6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Car and Driver audience in United States is strongest.

Fig. 05

Top regions by affinity

Car and Driver fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~30K1.60×
02New Hampshire~60K1.47×
03Connecticut~100K1.45×
04Colorado~200K1.37×
05New York~700K1.35×
06Washington~200K1.29×
07Washington, District of Columbia~40K1.28×
08Illinois~400K1.27×
09Massachusetts~200K1.26×
10New Jersey~300K1.25×
11California~1.5M1.22×
12Virginia~300K1.22×
13Michigan~300K1.21×
14Maryland~200K1.17×
15Delaware~30K1.15×
16Rhode Island~30K1.13×
17Ohio~300K1.09×
18North Dakota~20K1.08×
19Minnesota~100K1.05×
20Maine~40K1.05×
21Oregon~100K1.04×
22Pennsylvania~300K1.03×
23Florida~700K1.02×
24Georgia~300K1.01×
25Wisconsin~100K1.01×
26Nebraska~50K0.99×
27North Carolina~300K0.98×
28Hawaii~40K0.97×
29South Carolina~100K0.92×
30Missouri~100K0.91×
31Idaho~40K0.90×
32Texas~700K0.88×
33Arizona~200K0.88×
34Kansas~70K0.88×
35Kentucky~100K0.86×
36Utah~70K0.86×
37Iowa~70K0.86×
38Oklahoma~90K0.83×
39New Mexico~40K0.83×
40Nevada~70K0.81×
41Tennessee~200K0.79×
42Indiana~100K0.79×
43Alabama~100K0.76×
44West Virginia~30K0.74×
45Arkansas~60K0.73×
46Montana~20K0.73×
47South Dakota~20K0.73×
48Louisiana~80K0.65×
49Mississippi~50K0.65×
50Alaska~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Car and Driver, United States
0.63×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Car and Driver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Car and Driver audience
#·InterestCategoryAffinity×
01Man On FireMovies & TV14.38×
02National Auto Sport AssociationSports8.41×
03MustangPets & Animals5.13×
04Firestone Complete Auto CareCars & Mobility5.01×
05O'Reilly Auto PartsCars & Mobility4.71×
06Advance Auto PartsCars & Mobility4.41×
07Antique carCars & Mobility4.29×
08Full-size carCars & Mobility4.00×
09AutoZoneCars & Mobility3.94×
10Hot rodCars & Mobility3.62×
11CarGurusCars & Mobility3.56×
12Discount TireShopping3.51×
13CarMaxCars & Mobility3.29×
14Muscle carCars & Mobility3.12×
15EngineCars & Mobility2.85×
16General MotorsCars & Mobility2.82×
17WheelCars & Mobility2.34×
18Eastern Time ZonePolitics & Society2.09×
19Motor vehicleCars & Mobility2.04×
20SUVsCars & Mobility2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Car and Driver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Car and Driver audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.63×
Need for SecurityCONSERVATISM1.55×
Family OrientationCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Car and Driver audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.91×
SpiritualityBALANCE0.92×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Car and Driver have in United States?

Car and Driver has an estimated audience of 9,614,157 people in United States, concentrated in California and New York.

02

What is the gender split and age of Car and Driver fans?

20.2% of Car and Driver fans are female, 79.8% are male, with an average age of 41.0 years.

03

Which brands do Car and Driver fans like most?

Car and Driver fans show strongest brand affinity for AutoZone (3.94×), O'Reilly Auto Parts (4.71×), and Advance Auto Parts (4.41×) over the country average.

04

Where do Car and Driver fans live in United States?

Car and Driver fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~700K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Car and Driver fans also like?

Beyond Car and Driver itself, the audience over-indexes on O'Reilly Auto Parts (4.71×), Advance Auto Parts (4.41×), Man On Fire (14.38×), and CarGurus (3.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Car and Driver audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Car and Driver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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