Rascasse Audience Intelligence

Aston Martin Target Market in United States

A data profile of the people who buy, follow and care about Aston Martin in United States — modelled from more than twelve digital signal sources. Aston Martin has an estimated audience of 7,435,012 people in United States.

#3among Luxury car manufacturer in United States#497among Brand in United States#187in Cars & Mobility

The average Aston Martin fan in United States is 36.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Used Cars, Tractor, Las Vegas, with strongest over-indexing on Used Cars (5.62× the country average).

Demographically, the Aston Martin audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aston Martin fan in United States is more male, around 36.9 years old, with strong Career Orientation tendencies and a notable affinity for Used Cars.

Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aston Martin profile in United States.

Audience size
7.4M
in United States
Gender
26.3%♀
73.7% male
Age
36.9
average years
Country rank
#4765
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aston Martin

26.3% are female, 73.7% are male, average age 36.9.

Fig. 02

Gender split

26.3%
Female
73.7%
Male
Demographic split for Aston Martin audience in United States
MetricValue
Female26.3%
Male73.7%
Average age36.9
Estimated audience size7,435,012
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Aston Martin audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3918%
40-4917%
50+18%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Aston Martin audience comes from United States.

Worldwide audience distribution share by country for Aston Martin
CountryShare
United States17.8%
Italy7.9%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aston Martin audience in United States is strongest.

Fig. 05

Top regions by affinity

Aston Martin customers by region in United States
#RegionReachAffinity×
01Florida~800K1.63×
02Texas~900K1.36×
03California~1M1.33×
04Utah~90K1.25×
05Georgia~300K1.24×
06Nevada~90K1.20×
07New Jersey~200K1.17×
08New York~500K1.16×
09Connecticut~90K1.15×
10Illinois~300K1.14×
11Arizona~200K1.14×
12Virginia~200K1.12×
13Colorado~100K1.12×
14Washington~200K1.10×
15Massachusetts~200K1.10×
16Washington, District of Columbia~30K1.10×
17Tennessee~200K1.08×
18Louisiana~100K1.08×
19North Carolina~200K1.06×
20Maryland~100K1.06×
21South Carolina~100K1.04×
22Michigan~200K1.00×
23Alabama~100K1.00×
24Oklahoma~80K0.99×
25Missouri~100K0.98×
26Pennsylvania~200K0.97×
27Idaho~40K0.96×
28Indiana~100K0.94×
29Arkansas~60K0.94×
30Kansas~60K0.94×
31New Mexico~40K0.93×
32Ohio~200K0.92×
33Kentucky~90K0.92×
34Mississippi~60K0.92×
35Rhode Island~20K0.91×
36Minnesota~100K0.90×
37Oregon~80K0.89×
38New Hampshire~30K0.89×
39Delaware~20K0.89×
40Nebraska~30K0.88×
41Iowa~50K0.87×
42Wisconsin~100K0.84×
43Montana~20K0.80×
44South Dakota~10K0.79×
45Maine~20K0.78×
46North Dakota~10K0.78×
47Hawaii~20K0.77×
48Alaska~10K0.77×
49West Virginia~30K0.76×
50Vermont~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Aston Martin, United States
0.75×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aston Martin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aston Martin audience
#·InterestCategoryAffinity×
01Women's British OpenSports27.69×
02Spyglass Hill Golf CourseSports23.86×
03Alternative fuel vehicleCars & Mobility10.76×
04Max VerstappenSports9.92×
05Light truckCars & Mobility8.35×
06Manual transmissionCars & Mobility7.81×
07Auto maintenanceCars & Mobility6.43×
08StuttgartTravel & Leisure5.87×
09MazdaCars & Mobility5.70×
10Used CarsCars & Mobility5.62×
11TractorCars & Mobility5.46×
12MachiningBusiness & Career4.87×
13BusCars & Mobility4.73×
14Fishing reelSports3.98×
15Las VegasTravel & Leisure3.81×
16Used carCars & Mobility2.59×
17AutoZoneCars & Mobility2.55×
18Google MapsInternet & Social Media2.43×
19TransportCars & Mobility1.99×
20Online shoppingShopping1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aston Martin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aston Martin audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.04×
Quality AwarenessPREMIUM1.97×
Luxury OrientationPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aston Martin audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
ExtroversionTHRILL0.77×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aston Martin's target market in United States?

Aston Martin's target market in United States covers an estimated 7,435,012 people, concentrated in California and Texas.

02

What is the gender split and age of Aston Martin customers?

26.3% of the Aston Martin audience are female, 73.7% are male, with an average age of 36.9 years.

03

Which brands do Aston Martin fans like most?

Aston Martin fans show strongest brand affinity for Used Cars (5.62×), Tractor (5.46×), and Las Vegas (3.81×) over the country average.

04

Where do Aston Martin fans live in United States?

Aston Martin fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Aston Martin fans also like?

Beyond Aston Martin itself, the audience over-indexes on Tractor (5.46×), Las Vegas (3.81×), Bus (4.73×), and Auto maintenance (6.43×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Aston Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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