Aston Martin Audience in United States

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Aston Martin has an estimated audience of 7,586,141 people in United States. 26.3% are female, 73.7% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Used Cars, Tractor, Las Vegas, Bus, Max Verstappen.

The average Aston Martin fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Used Cars, Tractor, Las Vegas, with strongest over-indexing on Used Cars (5.62× the country average). Demographically, the Aston Martin audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer

Demographics of Aston Martin fans

Demographic split for Aston Martin audience in United States
MetricValue
Female26.3%
Male73.7%
Average age36.9
Estimated audience size7,586,141

Audience persona

The typical Aston Martin fan in United States is more male, around 36.9 years old, with strong Family Orientation tendencies and a notable affinity for Used Cars.

Top regions in United States

Top regions ranked by reach for Aston Martin in United States
RegionReachAffinity
California1,143,2351.37×
Texas916,0651.4×
Florida875,0341.7×
New York523,6951.24×
Illinois300,5931.19×
Georgia291,7391.25×
Pennsylvania256,9201.01×
North Carolina245,8771.08×
New Jersey233,5961.21×
Ohio217,7380.93×
Virginia211,1501.14×
Michigan203,5461.03×
Arizona180,5981.17×
Washington174,2541.15×
Massachusetts167,4171.12×
Tennessee166,9731.1×
Maryland143,3421.1×
Indiana136,7730.99×
Colorado134,1821.12×
Missouri121,9471×
South Carolina120,7681.06×
Louisiana106,0391.08×
Alabama105,5371×
Minnesota100,3180.92×
Wisconsin94,1640.83×
Nevada90,6111.23×
Connecticut88,2151.16×
Utah84,3081.24×
Oklahoma82,3480.98×
Kentucky82,2600.86×
Oregon79,0610.91×
Arkansas56,6420.91×
Kansas56,4310.94×
Iowa55,0150.88×
Mississippi52,0880.83×
Idaho35,8040.94×
New Mexico34,5140.91×
Nebraska31,8510.84×
Washington, District of Columbia25,9911.14×
New Hampshire25,5960.86×
West Virginia25,2840.72×
Hawaii24,0450.74×
Rhode Island20,7150.86×
Maine19,2640.71×
Delaware17,4790.84×
Montana16,0670.76×
South Dakota12,4890.71×
Alaska10,9510.67×
North Dakota10,8640.7×
Wyoming9,1430.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aston Martin audience
BrandAffinityCategory
Used Cars5.62×Cars & Mobility
Tractor5.46×Cars & Mobility
Las Vegas3.81×Travel & Leisure
Bus4.73×Cars & Mobility
Max Verstappen9.92×Sports
Auto maintenance6.43×Cars & Mobility
Online shopping1.72×Shopping
Light truck8.35×Cars & Mobility
Fishing reel3.98×Sports
AutoZone2.55×Cars & Mobility
Mazda5.7×Cars & Mobility
Google Maps2.43×Internet & Social Media
Women's British Open27.69×Sports
Machining4.87×Business & Career
Spyglass Hill Golf Course23.86×Sports
Alternative fuel vehicle10.76×Cars & Mobility
Transport1.99×Cars & Mobility
Manual transmission7.81×Cars & Mobility
Stuttgart5.87×Travel & Leisure
Used car2.59×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aston Martin audience
TraitClusterScore
Family OrientationCONSERVATISM2.45
Luxury OrientationPREMIUM1.95
LGBTQ+ IdentityOPEN1.86
Career OrientationPOWER1.42
IndulgenceJOY1.4
Design AffinityPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Aston Martin
CountryShare
United States18.7%
Italy8.2%
United Kingdom6.8%

See Aston Martin audiences in other countries

More Luxury car manufacturer audiences in United States

Frequently asked questions

How many fans does Aston Martin have in United States?

Aston Martin has an estimated audience of 7,586,141 people in United States, concentrated in California and Texas.

What is the gender split and age of Aston Martin fans?

26.3% of Aston Martin fans are female, 73.7% are male, with an average age of 36.9 years.

Which brands do Aston Martin fans like most?

Aston Martin fans show strongest brand affinity for Used Cars (5.62×), Tractor (5.46×), and Las Vegas (3.81×) over the country average.

Where do Aston Martin fans live in United States?

Aston Martin fans in United States are most concentrated in California (reach 1,143,235), Texas (reach 916,065), and Florida (reach 875,034). These three regions account for the largest share of the active audience.

What other brands do Aston Martin fans also like?

Beyond Aston Martin itself, the audience over-indexes on Tractor (5.46×), Las Vegas (3.81×), Bus (4.73×), and Max Verstappen (9.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aston Martin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.