Women's British Open Audience in United States

Women's British Open has an estimated audience of 473,734 people in United States. 31.5% are female, 68.5% are male, average age 44.2. Top regions: California, Florida, Texas. Top brand affinities: Jean Paul Gaultier, Ryder Cup, Justin Rose, Audi A8, Mercedes-Benz S-Class.

The average Women's British Open fan in United States is 44.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Jean Paul Gaultier, Ryder Cup, Justin Rose, with strongest over-indexing on Jean Paul Gaultier (176.37× the country average). Demographically, the Women's British Open audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 45 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Golf

Demographics of Women's British Open fans

Demographic split for Women's British Open audience in United States
MetricValue
Female31.5%
Male68.5%
Average age44.2
Estimated audience size473,734

Audience persona

The typical Women's British Open fan in United States is more male, around 44.2 years old, with strong Quality Awareness tendencies and a notable affinity for Jean Paul Gaultier.

Top regions in United States

Top regions ranked by reach for Women's British Open in United States
RegionReachAffinity
California25,3570.49×
Florida21,9250.68×
Texas18,3980.45×
North Carolina17,4301.22×
New York15,8370.6×
Ohio13,7940.95×
Pennsylvania13,3510.84×
Massachusetts12,0781.29×
Michigan11,8560.96×
Illinois10,6050.67×
Georgia9,7170.67×
Virginia9,0170.78×
Indiana8,7191.01×
South Carolina8,4271.18×
Tennessee7,5860.8×
Missouri7,1770.94×
New Jersey7,0020.58×
Wisconsin6,6630.93×
Washington6,6140.7×
Colorado6,5960.88×
Arizona6,4800.67×
Alabama6,0820.92×
Minnesota6,0120.89×
Connecticut5,3221.12×
Maryland5,1880.64×
Mississippi4,9531.27×
Kentucky4,8060.81×
Iowa4,7171.21×
Oregon4,4100.81×
Arkansas4,4011.13×
Kansas4,2491.14×
New Hampshire4,1472.22×
Oklahoma4,0970.78×
Maine3,8772.28×
Louisiana3,5570.58×
Nebraska3,4811.47×
West Virginia3,4601.57×
Nevada2,7050.59×
Rhode Island2,6281.74×
Utah2,5930.61×
Idaho2,4211.02×
New Mexico2,3991.01×
Hawaii2,1641.06×
South Dakota1,9681.8×
Washington, District of Columbia1,4971.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Women's British Open audience
BrandAffinityCategory
Jean Paul Gaultier176.37×Fashion & Accessoires
Ryder Cup61.73×Sports
Justin Rose88.21×Sports
Audi A8166.34×Cars & Mobility
Mercedes-Benz S-Class98.77×Cars & Mobility
Maui Jim87.28×Fashion & Accessoires
Tiger Woods28.21×Sports
BMW 7 Series89.79×Cars & Mobility
Porsche Panamera77.29×Cars & Mobility
Aston Martin28.08×Cars & Mobility
Mercedes-Benz E-Class64.81×Cars & Mobility
Tesla Motors11.99×Cars & Mobility
Bugatti26.69×Cars & Mobility
Bentley20.55×Cars & Mobility
Maserati19.97×Cars & Mobility
Jaguar Cars20.85×Cars & Mobility
Roberto Cavalli36.58×Fashion & Accessoires
Rolls-Royce Ghost62.44×Cars & Mobility
Phil Mickelson31.67×Sports
Miu Miu22.45×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Women's British Open audience
TraitClusterScore
Quality AwarenessPREMIUM2.76
Family OrientationCONSERVATISM2.69
Luxury OrientationPREMIUM2.3
Career OrientationPOWER1.86
LGBTQ+ IdentityOPEN1.7
DIY MentalityTHRILL1.68

Worldwide distribution

Worldwide audience distribution share by country for Women's British Open
CountryShare
United States63.7%
United Kingdom19.4%
Canada6.4%

See Women's British Open audiences in other countries

More Golf audiences in United States

Frequently asked questions

How many fans does Women's British Open have in United States?

Women's British Open has an estimated audience of 473,734 people in United States, concentrated in California and Florida.

What is the gender split and age of Women's British Open fans?

31.5% of Women's British Open fans are female, 68.5% are male, with an average age of 44.2 years.

Which brands do Women's British Open fans like most?

Women's British Open fans show strongest brand affinity for Jean Paul Gaultier (176.37×), Ryder Cup (61.73×), and Justin Rose (88.21×) over the country average.

Where do Women's British Open fans live in United States?

Women's British Open fans in United States are most concentrated in California (reach 25,357), Florida (reach 21,925), and Texas (reach 18,398). These three regions account for the largest share of the active audience.

What other brands do Women's British Open fans also like?

Beyond Women's British Open itself, the audience over-indexes on Ryder Cup (61.73×), Justin Rose (88.21×), Audi A8 (166.34×), and Mercedes-Benz S-Class (98.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Women's British Open. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.