Rascasse Audience Intelligence

Women's British Open Audience in United States

A data profile of the people who buy, follow and care about Women's British Open in United States — modelled from more than twelve digital signal sources. Women's British Open has an estimated audience of 473,728 people in United States.

#87among Golf in United States#458among Event in United States#3703in Sports

The average Women's British Open fan in United States is 44.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Ryder Cup, Audi A8, Justin Rose, with strongest over-indexing on Ryder Cup (78.56× the country average).

Demographically, the Women's British Open audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Women's British Open fan in United States is more male, around 44.2 years old, with strong Quality Awareness tendencies and a notable affinity for Ryder Cup.

Category: Sports · Type: Event · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Women's British Open profile in United States.

Audience size
474K
in United States
Gender
31.5%♀
68.5% male
Age
44.2
average years
Country rank
#37828
Event in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Women's British Open fans

31.5% are female, 68.5% are male, average age 44.2.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for Women's British Open audience in United States
MetricValue
Female31.5%
Male68.5%
Average age44.2
Estimated audience size473,728
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Women's British Open audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3914%
40-4915%
50+41%
Fig. 04

Worldwide distribution

63.7%

of the worldwide Women's British Open audience comes from United States.

Worldwide audience distribution share by country for Women's British Open
CountryShare
United States63.7%
United Kingdom19.4%
Canada6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Women's British Open audience in United States is strongest.

Fig. 05

Top regions by affinity

Women's British Open fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~3K1.49×
02Maine~3K1.48×
03Massachusetts~10K1.33×
04Rhode Island~2K1.24×
05South Dakota~1K1.20×
06West Virginia~3K1.18×
07North Carolina~20K1.17×
08South Carolina~8K1.16×
09Nebraska~3K1.15×
10Connecticut~5K1.14×
11Mississippi~4K1.08×
12Iowa~4K1.08×
13Hawaii~2K1.04×
14Washington, District of Columbia~1K1.04×
15Delaware~1K1.04×
16Vermont<1K1.04×
17Michigan~10K1.03×
18Arkansas~4K1.03×
19Kansas~4K1.03×
20Idaho~2K1.02×
21New Mexico~2K1.02×
22Montana~1K1.01×
23Ohio~10K1.00×
24Wisconsin~7K1.00×
25Alaska~1K0.99×
26North Dakota<1K0.99×
27Indiana~8K0.96×
28Minnesota~7K0.96×
29Colorado~7K0.95×
30Pennsylvania~10K0.94×
31Missouri~7K0.94×
32Alabama~6K0.94×
33Kentucky~6K0.94×
34Oregon~5K0.93×
35Virginia~10K0.91×
36Oklahoma~5K0.91×
37Tennessee~9K0.90×
38Nevada~4K0.88×
39Louisiana~5K0.85×
40Utah~4K0.85×
41Maryland~7K0.83×
42Illinois~10K0.82×
43Georgia~10K0.82×
44Arizona~8K0.82×
45Florida~30K0.81×
46Washington~8K0.81×
47New Jersey~10K0.79×
48New York~20K0.72×
49Texas~20K0.57×
50California~30K0.56×
Fig. 06

Affinity by region

Affinity by region — Women's British Open, United States
0.56×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Women's British Open audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Women's British Open audience
#·InterestCategoryAffinity×
01Audi A8Cars & Mobility295.38×
02Martin KaymerSports196.98×
03Mercedes-Benz S-ClassCars & Mobility136.75×
04BMW 7 SeriesCars & Mobility115.38×
05Justin RoseSports111.72×
06Goodwood Festival of SpeedSports95.61×
07Riviera Country ClubTravel & Leisure93.97×
08Porsche PanameraCars & Mobility83.92×
09Ryder CupSports78.56×
10Rolls-Royce GhostCars & Mobility75.91×
11Mercedes-Benz E-ClassCars & Mobility74.59×
12Maui JimFashion & Accessoires68.29×
13NetJetsCars & Mobility64.66×
14Pebble Beach Golf LinksSports53.44×
15Roberto CavalliFashion & Accessoires46.14×
16Rolls-Royce Motor CarsCars & Mobility30.77×
17Aston MartinCars & Mobility27.69×
18Tiger WoodsSports24.12×
19Masters TournamentSports21.99×
20CadillacCars & Mobility18.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Women's British Open audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Women's British Open audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.84×
Family OrientationCONSERVATISM2.75×
Career OrientationPOWER2.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Women's British Open audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.66×
ExtroversionTHRILL0.68×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Women's British Open have in United States?

Women's British Open has an estimated audience of 473,728 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Women's British Open fans?

31.5% of Women's British Open fans are female, 68.5% are male, with an average age of 44.2 years.

03

Which brands do Women's British Open fans like most?

Women's British Open fans show strongest brand affinity for Ryder Cup (78.56×), Audi A8 (295.38×), and Justin Rose (111.72×) over the country average.

04

Where do Women's British Open fans live in United States?

Women's British Open fans in United States are most concentrated in California (reach ~30K), Florida (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Women's British Open fans also like?

Beyond Women's British Open itself, the audience over-indexes on Audi A8 (295.38×), Justin Rose (111.72×), BMW 7 Series (115.38×), and Mercedes-Benz S-Class (136.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in United States

See Women's British Open audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Women's British Open. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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