BMW 7 Series Audience in United States

BMW 7 Series logo

BMW 7 Series has an estimated audience of 1,073,260 people in United States. 19.6% are female, 80.4% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Shane Lowry (golfer), BMW X6, PGA National Golf Club, Google News, Women's British Open.

The average BMW 7 Series fan in United States is 35.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shane Lowry (golfer), BMW X6, PGA National Golf Club, with strongest over-indexing on Shane Lowry (golfer) (84.52× the country average). Demographically, the BMW 7 Series audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of BMW 7 Series fans

Demographic split for BMW 7 Series audience in United States
MetricValue
Female19.6%
Male80.4%
Average age35.9
Estimated audience size1,073,260

Audience persona

The typical BMW 7 Series fan in United States is more male, around 35.9 years old, with strong Family Orientation tendencies and a notable affinity for Shane Lowry (golfer).

Top regions in United States

Top regions ranked by reach for BMW 7 Series in United States
RegionReachAffinity
California198,2671.68×
Texas127,2091.38×
Florida111,4951.53×
New York106,3941.77×
Georgia47,8701.45×
New Jersey45,2381.66×
Illinois42,8011.2×
Pennsylvania39,8981.1×
North Carolina38,1961.18×
Virginia33,2741.27×
Ohio31,7430.96×
Michigan31,4721.12×
Arizona28,8241.32×
Massachusetts25,9051.23×
Maryland24,2011.31×
Washington22,8051.06×
Tennessee20,1080.93×
Alabama19,6661.31×
South Carolina17,8801.11×
Indiana17,8420.91×
Louisiana15,7731.14×
Missouri15,7700.91×
Colorado15,0220.89×
Connecticut14,5131.35×
Nevada14,3641.38×
Minnesota12,7530.83×
Wisconsin12,6870.79×
Kentucky11,0190.82×
Oklahoma10,0540.84×
Oregon9,6920.79×
Mississippi8,9701.01×
Utah8,0230.83×
Arkansas7,2580.82×
Kansas6,6960.79×
Iowa5,2640.6×
New Mexico4,0550.75×
Hawaii4,0060.87×
Nebraska3,9390.73×
Washington, District of Columbia3,8201.18×
Rhode Island3,8161.12×
Idaho3,6620.68×
New Hampshire3,3460.79×
Delaware3,2891.11×
West Virginia2,8890.58×
Maine2,5200.66×
Alaska1,6490.72×
Montana1,3850.47×
South Dakota1,2420.5×
North Dakota1,0930.5×
Vermont1,0890.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW 7 Series audience
BrandAffinityCategory
Shane Lowry (golfer)84.52×Sports
BMW X666.8×Cars & Mobility
PGA National Golf Club77.37×Sports
Google News15.28×News
Women's British Open115.38×Sports
Spyglass Hill Golf Course98.21×Sports
The Connaught (hotel)87.21×Travel & Leisure
Porsche Macan48.49×Cars & Mobility
Damiani (jewelry company)94.92×Fashion & Accessoires
BMW 1 Series70.3×Cars & Mobility
Alternative fuel vehicle34.42×Cars & Mobility
BMW X532.36×Cars & Mobility
Porsche Cayenne36.31×Cars & Mobility
BMW i848.12×Cars & Mobility
Lexus NX55.32×Cars & Mobility
VistaJet80.67×Travel & Leisure
Porsche Boxster60.05×Cars & Mobility
BMW 3 Series (E46)51×Cars & Mobility
Royal Troon Golf Club75.94×Sports
Rolls-Royce Ghost63.58×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW 7 Series audience
TraitClusterScore
Family OrientationCONSERVATISM2.7
Luxury OrientationPREMIUM2.07
LGBTQ+ IdentityOPEN1.69
PatriotismCONSERVATISM1.55
Career OrientationPOWER1.49
Risk AppetiteTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for BMW 7 Series
CountryShare
United States16.6%
India7.9%
Germany7.5%

See BMW 7 Series audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does BMW 7 Series have in United States?

BMW 7 Series has an estimated audience of 1,073,260 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW 7 Series fans?

19.6% of BMW 7 Series fans are female, 80.4% are male, with an average age of 35.9 years.

Which brands do BMW 7 Series fans like most?

BMW 7 Series fans show strongest brand affinity for Shane Lowry (golfer) (84.52×), BMW X6 (66.8×), and PGA National Golf Club (77.37×) over the country average.

Where do BMW 7 Series fans live in United States?

BMW 7 Series fans in United States are most concentrated in California (reach 198,267), Texas (reach 127,209), and Florida (reach 111,495). These three regions account for the largest share of the active audience.

What other brands do BMW 7 Series fans also like?

Beyond BMW 7 Series itself, the audience over-indexes on BMW X6 (66.8×), PGA National Golf Club (77.37×), Google News (15.28×), and Women's British Open (115.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW 7 Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.