BMW X5 Audience in United States

BMW X5 logo

BMW X5 has an estimated audience of 2,938,068 people in United States. 32.7% are female, 67.3% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: BMW X6, BMW X7, Audi Q7, BMW X5 (E70), BMW X5 (F15).

The average BMW X5 fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include BMW X6, BMW X7, Audi Q7, with strongest over-indexing on BMW X6 (42.08× the country average). Demographically, the BMW X5 audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of BMW X5 fans

Demographic split for BMW X5 audience in United States
MetricValue
Female32.7%
Male67.3%
Average age35.7
Estimated audience size2,938,068

Audience persona

The typical BMW X5 fan in United States is more male, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for BMW X6.

Top regions in United States

Top regions ranked by reach for BMW X5 in United States
RegionReachAffinity
California450,1041.39×
Texas353,6901.4×
Florida295,8721.49×
New York255,7671.56×
Illinois132,8861.36×
New Jersey131,4291.76×
Georgia130,8311.45×
Pennsylvania114,8561.16×
North Carolina109,8181.24×
Virginia83,8831.17×
Ohio83,3470.92×
Massachusetts82,3501.42×
Maryland75,3721.49×
Michigan74,0520.96×
Arizona70,8951.18×
Washington63,1161.07×
Tennessee57,6280.98×
South Carolina56,1431.27×
Colorado49,3101.06×
Alabama47,0941.15×
Indiana46,5820.87×
Connecticut43,7911.49×
Missouri43,3460.92×
Louisiana42,3171.12×
Minnesota37,1750.88×
Wisconsin34,9580.79×
Kentucky29,3110.8×
Oregon28,3790.84×
Nevada28,0890.99×
Oklahoma27,2230.83×
Mississippi22,3980.93×
Utah21,0400.8×
Arkansas20,9160.86×
Kansas17,6120.76×
Iowa15,8910.66×
New Hampshire11,3270.98×
Hawaii10,9930.87×
New Mexico10,6970.73×
Rhode Island10,4051.11×
Nebraska10,3430.7×
Idaho10,1270.69×
Washington, District of Columbia9,4561.07×
Delaware8,7741.08×
West Virginia8,4210.62×
Maine7,4690.71×
Alaska4,3980.7×
Montana4,0160.49×
South Dakota3,7960.56×
Vermont3,5370.69×
North Dakota3,0520.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW X5 audience
BrandAffinityCategory
BMW X642.08×Cars & Mobility
BMW X741.23×Cars & Mobility
Audi Q731.93×Cars & Mobility
BMW X5 (E70)33.14×Cars & Mobility
BMW X5 (F15)32.24×Cars & Mobility
Porsche Cayenne26.14×Cars & Mobility
Porsche Macan31.03×Cars & Mobility
BMW 1 Series42.18×Cars & Mobility
BMW X328.65×Cars & Mobility
Google News6.61×News
Lexus NX36.35×Cars & Mobility
BMW X134.18×Cars & Mobility
BMW i829.46×Cars & Mobility
BMW 7 Series30.9×Cars & Mobility
BMW 3 Series (E46)32.3×Cars & Mobility
Audi Q520.89×Cars & Mobility
BMW X439.58×Cars & Mobility
Alternative fuel vehicle16.59×Cars & Mobility
Audi A621.09×Cars & Mobility
Mercedes-Benz S-Class22.24×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW X5 audience
TraitClusterScore
Luxury OrientationPREMIUM1.84
Family OrientationCONSERVATISM1.77
Quality AwarenessPREMIUM1.59
Need for SecurityCONSERVATISM1.21
IndulgenceJOY1.2
Design AffinityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for BMW X5
CountryShare
United States13.8%
Germany6.5%
Japan5.5%

See BMW X5 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does BMW X5 have in United States?

BMW X5 has an estimated audience of 2,938,068 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW X5 fans?

32.7% of BMW X5 fans are female, 67.3% are male, with an average age of 35.7 years.

Which brands do BMW X5 fans like most?

BMW X5 fans show strongest brand affinity for BMW X6 (42.08×), BMW X7 (41.23×), and Audi Q7 (31.93×) over the country average.

Where do BMW X5 fans live in United States?

BMW X5 fans in United States are most concentrated in California (reach 450,104), Texas (reach 353,690), and Florida (reach 295,872). These three regions account for the largest share of the active audience.

What other brands do BMW X5 fans also like?

Beyond BMW X5 itself, the audience over-indexes on BMW X7 (41.23×), Audi Q7 (31.93×), BMW X5 (E70) (33.14×), and BMW X5 (F15) (32.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW X5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.