BMW X7 Audience in United States

BMW X7 has an estimated audience of 1,602,919 people in United States. 28.7% are female, 71.3% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: BMW X6, Audi Q7, BMW X5, Porsche Boxster, Porsche Cayenne.

The average BMW X7 fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include BMW X6, Audi Q7, BMW X5, with strongest over-indexing on BMW X6 (84.77× the country average). Demographically, the BMW X7 audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of BMW X7 fans

Demographic split for BMW X7 audience in United States
MetricValue
Female28.7%
Male71.3%
Average age37.1
Estimated audience size1,602,919

Audience persona

The typical BMW X7 fan in United States is more male, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for BMW X6.

Top regions in United States

Top regions ranked by reach for BMW X7 in United States
RegionReachAffinity
California232,2391.32×
Texas197,9191.44×
Florida177,2291.63×
New York151,1541.69×
Georgia75,9421.54×
Illinois75,0221.4×
New Jersey72,6181.78×
North Carolina65,8581.37×
Pennsylvania64,2601.19×
Virginia49,4681.27×
Massachusetts45,1791.43×
Ohio45,1230.91×
Michigan42,1711.01×
Maryland38,4261.39×
Washington33,6061.05×
Tennessee32,9421.02×
South Carolina30,3851.26×
Arizona29,5030.9×
Indiana25,1850.86×
Colorado25,1541×
Louisiana25,0441.21×
Missouri23,8930.92×
Connecticut22,6771.41×
Alabama21,9740.98×
Wisconsin18,8520.78×
Minnesota18,7810.82×
Kentucky16,2480.81×
Oregon15,0270.82×
Oklahoma14,8240.83×
Nevada14,6870.95×
Mississippi12,7090.96×
Arkansas12,3080.93×
Utah11,9500.83×
Kansas9,6600.76×
Iowa8,6340.65×
New Hampshire6,6741.06×
Rhode Island6,0111.18×
Nebraska5,8980.73×
Hawaii5,8590.85×
Washington, District of Columbia5,3231.1×
New Mexico5,2870.66×
Delaware5,1531.17×
West Virginia5,0180.67×
Idaho4,9110.61×
Maine3,9190.68×
South Dakota2,1970.59×
Alaska2,0210.59×
Montana1,8200.41×
North Dakota1,7300.53×
Vermont1,6630.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW X7 audience
BrandAffinityCategory
BMW X684.77×Cars & Mobility
Audi Q765.23×Cars & Mobility
BMW X549.98×Cars & Mobility
Porsche Boxster77.52×Cars & Mobility
Porsche Cayenne36.75×Cars & Mobility
Porsche Macan40.93×Cars & Mobility
Audi Q535.97×Cars & Mobility
BMW 1 Series55.24×Cars & Mobility
BMW X144.77×Cars & Mobility
Audi A634.37×Cars & Mobility
BMW 6 Series57.68×Cars & Mobility
BMW 7 Series38.91×Cars & Mobility
BMW X331.44×Cars & Mobility
BMW 4 Series49.26×Cars & Mobility
Audi A845.9×Cars & Mobility
BMW X448.81×Cars & Mobility
Ford Ka53.07×Cars & Mobility
BMW i830.5×Cars & Mobility
Audi A534.26×Cars & Mobility
Audi A737.73×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW X7 audience
TraitClusterScore
Luxury OrientationPREMIUM2.09
Family OrientationCONSERVATISM1.77
Risk AppetiteTHRILL1.49
Quality AwarenessPREMIUM1.41
Early Adopter MentalityPOWER1.37
LGBTQ+ IdentityOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for BMW X7
CountryShare
United States23.2%
Germany8.3%
India7.4%

See BMW X7 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does BMW X7 have in United States?

BMW X7 has an estimated audience of 1,602,919 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW X7 fans?

28.7% of BMW X7 fans are female, 71.3% are male, with an average age of 37.1 years.

Which brands do BMW X7 fans like most?

BMW X7 fans show strongest brand affinity for BMW X6 (84.77×), Audi Q7 (65.23×), and BMW X5 (49.98×) over the country average.

Where do BMW X7 fans live in United States?

BMW X7 fans in United States are most concentrated in California (reach 232,239), Texas (reach 197,919), and Florida (reach 177,229). These three regions account for the largest share of the active audience.

What other brands do BMW X7 fans also like?

Beyond BMW X7 itself, the audience over-indexes on Audi Q7 (65.23×), BMW X5 (49.98×), Porsche Boxster (77.52×), and Porsche Cayenne (36.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW X7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.