Rascasse Audience Intelligence

BMW X7 Audience in United States

Name: BMW X7 — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about BMW X7 in United States — modelled from more than twelve digital signal sources. BMW X7 has an estimated audience of 1,651,401 people in United States.

#125among Car type in United States #109among Car Model in United States #552in Cars & Mobility

The average BMW X7 fan in United States is 37.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Audi Q7, BMW X6, BMW X5, with strongest over-indexing on Audi Q7 (62.56× the country average).

Demographically, the BMW X7 audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BMW X7 fan in United States is more male, around 37.1 years old, with strong Family Orientation tendencies and a notable affinity for Audi Q7.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW X7 profile in United States.

Audience size

1.7M

in United States

Gender

28.5%♀

71.5% male

Age

37.1

average years

Country rank

#16506

Car Model in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of BMW X7 fans

28.5% are female, 71.5% are male, average age 37.1.

Fig. 02

Gender split

28.5%

Female

71.5%

Male

Demographic split for BMW X7 audience in United States
Metric	Value
Female	28.5%
Male	71.5%
Average age	37.1
Estimated audience size	1,651,401

Fig. 03

Age distribution

Age distribution of the BMW X7 audience in United States
Age bracket	Share	%
16-19		25%
20-29		20%
30-39		19%
40-49		18%
50+		17%

Fig. 04

Worldwide distribution

23.3%

of the worldwide BMW X7 audience comes from United States.

Worldwide audience distribution share by country for BMW X7
Country	Share
United States	23.3%
Germany	7.7%
India	7.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW X7 audience in United States is strongest.

Fig. 05

Top regions by affinity

BMW X7 fans by region: top regions in United States
#	Region	Reach	×
01	New Jersey	~70K	1.80×
02	Florida	~200K	1.55×
03	New York	~100K	1.55×
04	Georgia	~70K	1.46×
05	Connecticut	~20K	1.43×
06	Texas	~200K	1.36×
07	Massachusetts	~40K	1.36×
08	Illinois	~70K	1.35×
09	Maryland	~40K	1.34×
10	North Carolina	~60K	1.26×
11	South Carolina	~30K	1.25×
12	California	~200K	1.24×
13	Louisiana	~30K	1.24×
14	Virginia	~50K	1.23×
15	Delaware	~5K	1.23×
16	Pennsylvania	~70K	1.20×
17	Rhode Island	~6K	1.20×
18	Washington, District of Columbia	~5K	1.09×
19	New Hampshire	~7K	1.08×
20	Alabama	~20K	1.03×
21	Mississippi	~10K	1.03×
22	Washington	~30K	1.00×
23	Tennessee	~30K	1.00×
24	Michigan	~40K	0.99×
25	Colorado	~20K	0.97×
26	Arkansas	~10K	0.97×
27	Nevada	~10K	0.93×
28	Ohio	~50K	0.92×
29	Arizona	~30K	0.91×
30	Missouri	~20K	0.90×
31	Hawaii	~6K	0.89×
32	Indiana	~30K	0.87×
33	Kentucky	~20K	0.85×
34	Utah	~10K	0.84×
35	Minnesota	~20K	0.82×
36	Oklahoma	~10K	0.82×
37	Wisconsin	~20K	0.79×
38	Oregon	~10K	0.78×
39	Kansas	~10K	0.78×
40	Nebraska	~6K	0.78×
41	West Virginia	~6K	0.78×
42	Maine	~4K	0.76×
43	New Mexico	~6K	0.72×
44	Alaska	~2K	0.72×
45	Vermont	~2K	0.72×
46	Idaho	~6K	0.70×
47	South Dakota	~3K	0.70×
48	Iowa	~9K	0.68×
49	North Dakota	~2K	0.65×
50	Montana	~2K	0.55×

Affinity by region — BMW X7, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW X7 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW X7 audience
#	Interest	Category	×
01	Porsche Boxster	Cars & Mobility	78.96×
02	BMW X6	Cars & Mobility	63.66×
03	Audi Q7	Cars & Mobility	62.56×
04	Ford Ka	Cars & Mobility	58.84×
05	BMW 6 Series	Cars & Mobility	49.37×
06	BMW 4 Series	Cars & Mobility	47.40×
07	Audi A8	Cars & Mobility	46.49×
08	BMW X1	Cars & Mobility	44.12×
09	Audi A7	Cars & Mobility	43.74×
10	BMW X5	Cars & Mobility	41.23×
11	BMW 1 Series	Cars & Mobility	39.13×
12	Audi A5	Cars & Mobility	35.34×
13	Audi Q5	Cars & Mobility	34.36×
14	Audi A6	Cars & Mobility	33.12×
15	BMW 7 Series	Cars & Mobility	31.79×
16	Porsche Macan	Cars & Mobility	30.85×
17	Mercedes-Benz S-Class	Cars & Mobility	29.52×
18	Audi A3	Cars & Mobility	29.42×
19	Porsche Cayenne	Cars & Mobility	28.75×
20	Audi Q3	Cars & Mobility	27.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW X7 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by BMW X7 audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	1.91×
Indulgence	JOY	1.63×
Quality Awareness	PREMIUM	1.62×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by BMW X7 audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.76×
Spirituality	BALANCE	0.81×
Healthy Lifestyle	BALANCE	0.85×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does BMW X7 have in United States?

BMW X7 has an estimated audience of 1,651,401 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW X7 fans?

28.5% of BMW X7 fans are female, 71.5% are male, with an average age of 37.1 years.

Which brands do BMW X7 fans like most?

BMW X7 fans show strongest brand affinity for Audi Q7 (62.56×), BMW X6 (63.66×), and BMW X5 (41.23×) over the country average.

Where do BMW X7 fans live in United States?

BMW X7 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do BMW X7 fans also like?

Beyond BMW X7 itself, the audience over-indexes on BMW X6 (63.66×), BMW X5 (41.23×), Porsche Boxster (78.96×), and Audi Q5 (34.36×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for BMW X7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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