Rascasse Audience Intelligence

BMW X1 Audience in United States

A data profile of the people who buy, follow and care about BMW X1 in United States — modelled from more than twelve digital signal sources. BMW X1 has an estimated audience of 1,024,667 people in United States.

#176among Car type in United States#181among Car Model in United States#724in Cars & Mobility

The average BMW X1 fan in United States is 34.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alternative fuel vehicle, Porsche Boxster, BMW 1 Series, with strongest over-indexing on Alternative fuel vehicle (87.64× the country average).

Demographically, the BMW X1 audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BMW X1 fan in United States is more male, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for Alternative fuel vehicle.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW X1 profile in United States.

Audience size
1M
in United States
Gender
21.4%♀
78.6% male
Age
34.3
average years
Country rank
#23290
Car Model in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMW X1 fans

21.4% are female, 78.6% are male, average age 34.3.

Fig. 02

Gender split

21.4%
Female
78.6%
Male
Demographic split for BMW X1 audience in United States
MetricValue
Female21.4%
Male78.6%
Average age34.3
Estimated audience size1,024,667
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the BMW X1 audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3916%
40-4914%
50+15%
Fig. 04

Worldwide distribution

5.8%

of the worldwide BMW X1 audience comes from United States.

Worldwide audience distribution share by country for BMW X1
CountryShare
Brazil8.8%
Italy8.2%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW X1 audience in United States is strongest.

Fig. 05

Top regions by affinity

BMW X1 fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~50K1.82×
02Massachusetts~30K1.66×
03New York~90K1.61×
04Connecticut~20K1.57×
05Florida~100K1.54×
06Washington, District of Columbia~5K1.51×
07California~200K1.37×
08Illinois~40K1.32×
09Rhode Island~4K1.32×
10Hawaii~6K1.29×
11Maryland~20K1.25×
12Texas~100K1.24×
13Pennsylvania~40K1.23×
14New Hampshire~5K1.23×
15Georgia~40K1.21×
16Virginia~30K1.18×
17Washington~20K1.17×
18Delaware~3K1.14×
19North Carolina~30K1.11×
20Colorado~20K1.09×
21South Carolina~20K1.04×
22Louisiana~10K0.96×
23Nevada~9K0.96×
24Vermont~2K0.95×
25Arizona~20K0.94×
26Ohio~30K0.92×
27Oregon~10K0.91×
28Michigan~20K0.89×
29Utah~8K0.88×
30Minnesota~10K0.87×
31Maine~3K0.87×
32Alabama~10K0.86×
33Tennessee~20K0.85×
34Missouri~10K0.84×
35Mississippi~7K0.81×
36Oklahoma~9K0.80×
37Arkansas~7K0.80×
38Alaska~2K0.80×
39Kentucky~10K0.78×
40Indiana~10K0.77×
41New Mexico~4K0.77×
42Wisconsin~10K0.76×
43West Virginia~4K0.76×
44Kansas~6K0.75×
45Nebraska~4K0.73×
46Idaho~4K0.71×
47South Dakota~2K0.68×
48North Dakota~1K0.64×
49Iowa~5K0.61×
50Montana~2K0.59×
Fig. 06

Affinity by region

Affinity by region — BMW X1, United States
0.59×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW X1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW X1 audience
#·InterestCategoryAffinity×
01Porsche BoxsterCars & Mobility151.04×
02BMW 1 SeriesCars & Mobility134.70×
03BMW 4 SeriesCars & Mobility94.15×
04BMW 6 SeriesCars & Mobility92.50×
05Alternative fuel vehicleCars & Mobility87.64×
06Audi A8Cars & Mobility84.09×
07Mercedes-Benz GLA-ClassCars & Mobility82.58×
08BMW X6Cars & Mobility77.57×
09Audi A7Cars & Mobility74.64×
10Tesla RoadsterCars & Mobility70.44×
11BMW X5 (F15)Cars & Mobility69.74×
12Audi Q3Cars & Mobility61.40×
13Audi A6Cars & Mobility58.31×
14Mercedes-Benz S-ClassCars & Mobility58.27×
15Audi Q5Cars & Mobility55.60×
16Audi Q7Cars & Mobility54.74×
17Porsche MacanCars & Mobility53.30×
18BMW 7 SeriesCars & Mobility52.73×
19Porsche CayenneCars & Mobility47.23×
20BMW X5Cars & Mobility40.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW X1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMW X1 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.31×
Family OrientationCONSERVATISM2.12×
Price SensitivityPREMIUM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMW X1 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.70×
ExtroversionTHRILL0.79×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMW X1 have in United States?

BMW X1 has an estimated audience of 1,024,667 people in United States, concentrated in California and Texas.

02

What is the gender split and age of BMW X1 fans?

21.4% of BMW X1 fans are female, 78.6% are male, with an average age of 34.3 years.

03

Which brands do BMW X1 fans like most?

BMW X1 fans show strongest brand affinity for Alternative fuel vehicle (87.64×), Porsche Boxster (151.04×), and BMW 1 Series (134.7×) over the country average.

04

Where do BMW X1 fans live in United States?

BMW X1 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do BMW X1 fans also like?

Beyond BMW X1 itself, the audience over-indexes on Porsche Boxster (151.04×), BMW 1 Series (134.7×), BMW X6 (77.57×), and Mercedes-Benz GLA-Class (82.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See BMW X1 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW X1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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