BMW X1 Audience in United States

BMW X1 logo

BMW X1 has an estimated audience of 1,009,895 people in United States. 21.4% are female, 78.6% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Alternative fuel vehicle, Porsche Boxster, BMW 1 Series, BMW X6, Mercedes-Benz GLA-Class.

The average BMW X1 fan in United States is 34.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alternative fuel vehicle, Porsche Boxster, BMW 1 Series, with strongest over-indexing on Alternative fuel vehicle (87.64× the country average). Demographically, the BMW X1 audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of BMW X1 fans

Demographic split for BMW X1 audience in United States
MetricValue
Female21.4%
Male78.6%
Average age34.3
Estimated audience size1,009,895

Audience persona

The typical BMW X1 fan in United States is more male, around 34.3 years old, with strong Family Orientation tendencies and a notable affinity for Alternative fuel vehicle.

Top regions in United States

Top regions ranked by reach for BMW X1 in United States
RegionReachAffinity
California163,8501.48×
Texas111,0221.28×
Florida107,8771.58×
New York94,4971.67×
New Jersey48,7751.9×
Illinois45,4721.35×
Pennsylvania43,0941.27×
Georgia38,6471.24×
Massachusetts35,8421.8×
North Carolina33,3681.1×
Virginia30,2971.23×
Ohio29,1800.94×
Washington26,2411.3×
Michigan23,9040.91×
Maryland22,5171.3×
Arizona19,4200.94×
Colorado18,1361.14×
Connecticut16,5991.64×
Tennessee16,2860.8×
South Carolina14,8220.98×
Missouri13,2230.81×
Indiana13,1950.72×
Minnesota12,3700.85×
Alabama11,5870.82×
Louisiana11,2620.86×
Oregon11,2230.97×
Wisconsin11,0760.73×
Nevada9,9281.02×
Kentucky9,1860.73×
Oklahoma8,3250.74×
Utah7,9670.88×
Arkansas6,2190.75×
Kansas5,9060.74×
Hawaii5,6621.3×
Mississippi5,4360.65×
Washington, District of Columbia4,9471.63×
New Hampshire4,9371.24×
Iowa4,4960.54×
Rhode Island4,3151.34×
New Mexico3,6590.72×
Nebraska3,4680.68×
Idaho3,4450.68×
Maine2,9570.82×
West Virginia2,9010.62×
Delaware2,8941.04×
Vermont1,5290.86×
Alaska1,4650.68×
South Dakota1,1790.51×
Montana1,0920.39×
North Dakota8510.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW X1 audience
BrandAffinityCategory
Alternative fuel vehicle87.64×Cars & Mobility
Porsche Boxster151.04×Cars & Mobility
BMW 1 Series134.7×Cars & Mobility
BMW X677.57×Cars & Mobility
Mercedes-Benz GLA-Class82.58×Cars & Mobility
BMW X5 (F15)69.74×Cars & Mobility
Audi Q555.6×Cars & Mobility
Audi Q754.74×Cars & Mobility
Tesla Roadster70.44×Cars & Mobility
Audi A658.31×Cars & Mobility
Porsche Cayenne47.23×Cars & Mobility
BMW 4 Series94.15×Cars & Mobility
BMW X540.99×Cars & Mobility
Justin Rose34.26×Sports
Mercedes-Benz S-Class58.27×Cars & Mobility
Audi Q361.4×Cars & Mobility
Porsche Macan53.3×Cars & Mobility
Audi A884.09×Cars & Mobility
Audi A774.64×Cars & Mobility
BMW 6 Series92.5×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW X1 audience
TraitClusterScore
Family OrientationCONSERVATISM2.27
Luxury OrientationPREMIUM2.14
LGBTQ+ IdentityOPEN1.51
Quality AwarenessPREMIUM1.43
IndulgenceJOY1.4
Risk AppetiteTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for BMW X1
CountryShare
Brazil9.1%
Italy8.3%
Germany7.6%

See BMW X1 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does BMW X1 have in United States?

BMW X1 has an estimated audience of 1,009,895 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW X1 fans?

21.4% of BMW X1 fans are female, 78.6% are male, with an average age of 34.3 years.

Which brands do BMW X1 fans like most?

BMW X1 fans show strongest brand affinity for Alternative fuel vehicle (87.64×), Porsche Boxster (151.04×), and BMW 1 Series (134.7×) over the country average.

Where do BMW X1 fans live in United States?

BMW X1 fans in United States are most concentrated in California (reach 163,850), Texas (reach 111,022), and Florida (reach 107,877). These three regions account for the largest share of the active audience.

What other brands do BMW X1 fans also like?

Beyond BMW X1 itself, the audience over-indexes on Porsche Boxster (151.04×), BMW 1 Series (134.7×), BMW X6 (77.57×), and Mercedes-Benz GLA-Class (82.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW X1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.