BMW X1 Audience in Germany
BMW X1 has an estimated audience of 1,336,378 people in Germany. 21.5% are female, 78.5% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dacia Duster, Peugeot 3008, Ford Kuga, Hyundai Tucson, BMW iX1.
The average BMW X1 fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dacia Duster, Peugeot 3008, Ford Kuga, with strongest over-indexing on Dacia Duster (21.82× the country average). Demographically, the BMW X1 audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of BMW X1 fans
| Metric | Value |
|---|---|
| Female | 21.5% |
| Male | 78.5% |
| Average age | 39.3 |
| Estimated audience size | 1,336,378 |
Audience persona
The typical BMW X1 fan in Germany is more male, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Dacia Duster.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 377,947 | 1.29× |
| Bayern | 319,760 | 1.49× |
| Baden-Württemberg | 222,915 | 1.22× |
| Hessen | 134,609 | 1.32× |
| Niedersachsen | 133,906 | 1.03× |
| Rheinland-Pfalz | 81,807 | 1.22× |
| Sachsen | 52,394 | 0.8× |
| Berlin | 49,936 | 0.84× |
| Schleswig-Holstein | 41,798 | 0.87× |
| Hamburg | 32,204 | 1.07× |
| Brandenburg | 32,143 | 0.78× |
| Thüringen | 26,923 | 0.79× |
| Sachsen-Anhalt | 24,221 | 0.7× |
| Mecklenburg-Vorpommern | 18,640 | 0.73× |
| Saarland | 17,615 | 1.07× |
| Bremen | 8,903 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dacia Duster | 21.82× | Cars & Mobility |
| Peugeot 3008 | 27.08× | Cars & Mobility |
| Ford Kuga | 23.43× | Cars & Mobility |
| Hyundai Tucson | 19.8× | Cars & Mobility |
| BMW iX1 | 31.89× | Cars & Mobility |
| Audi Q2 | 25.33× | Cars & Mobility |
| Nissan X-Trail | 32.16× | Cars & Mobility |
| Nissan Qashqai | 17.11× | Cars & Mobility |
| Volkswagen Tiguan | 12.93× | Cars & Mobility |
| BMW X3 | 20.63× | Cars & Mobility |
| Honda CR-V | 20.69× | Cars & Mobility |
| Jeep Grand Cherokee | 24.04× | Cars & Mobility |
| Honda HR-V | 34.2× | Cars & Mobility |
| Opel Mokka | 15.56× | Cars & Mobility |
| Jeep Compass | 23.81× | Cars & Mobility |
| Škoda Superb | 19.27× | Cars & Mobility |
| Jeep Cherokee | 43.48× | Cars & Mobility |
| Suzuki Jimny | 19.2× | Cars & Mobility |
| Jeep Cherokee (XJ) | 41.11× | Cars & Mobility |
| Mercedes-Benz GLK-Class | 31.17× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.56 |
| Family Orientation | CONSERVATISM | 1.47 |
| Quality Awareness | PREMIUM | 1.46 |
| Patriotism | CONSERVATISM | 1.43 |
| Need for Security | CONSERVATISM | 1.36 |
| Career Orientation | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 9.1% |
| Italy | 8.3% |
| Germany | 7.6% |
See BMW X1 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does BMW X1 have in Germany?
BMW X1 has an estimated audience of 1,336,378 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BMW X1 fans?
21.5% of BMW X1 fans are female, 78.5% are male, with an average age of 39.3 years.
Which brands do BMW X1 fans like most?
BMW X1 fans show strongest brand affinity for Dacia Duster (21.82×), Peugeot 3008 (27.08×), and Ford Kuga (23.43×) over the country average.
Where do BMW X1 fans live in Germany?
BMW X1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 377,947), Bayern (reach 319,760), and Baden-Württemberg (reach 222,915). These three regions account for the largest share of the active audience.
What other brands do BMW X1 fans also like?
Beyond BMW X1 itself, the audience over-indexes on Peugeot 3008 (27.08×), Ford Kuga (23.43×), Hyundai Tucson (19.8×), and BMW iX1 (31.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BMW X1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.