BMW X1 Audience in Germany
A data profile of the people who buy, follow and care about BMW X1 in Germany — modelled from more than twelve digital signal sources. BMW X1 has an estimated audience of 1,330,494 people in Germany.
The average BMW X1 fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Dacia Duster, Peugeot 3008, Hyundai Tucson, with strongest over-indexing on Dacia Duster (21.82× the country average).
Demographically, the BMW X1 audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical BMW X1 fan in Germany is more male, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Dacia Duster.
At a glance
The key figures that characterise the BMW X1 profile in Germany.
Search interest · 12-month trend
Demographics of BMW X1 fans
21.5% are female, 78.5% are male, average age 39.3.
Gender split
| Metric | Value |
|---|---|
| Female | 21.5% |
| Male | 78.5% |
| Average age | 39.3 |
| Estimated audience size | 1,330,494 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 21% |
Geography
Where the BMW X1 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~300K | 1.43× | |
| 02 | Hessen | ~100K | 1.27× | |
| 03 | Nordrhein-Westfalen | ~400K | 1.24× | |
| 04 | Rheinland-Pfalz | ~80K | 1.22× | |
| 05 | Baden-Württemberg | ~200K | 1.18× | |
| 06 | Saarland | ~20K | 1.12× | |
| 07 | Hamburg | ~30K | 1.05× | |
| 08 | Niedersachsen | ~100K | 1.03× | |
| 09 | Schleswig-Holstein | ~40K | 0.89× | |
| 10 | Thüringen | ~30K | 0.85× | |
| 11 | Sachsen | ~50K | 0.83× | |
| 12 | Berlin | ~50K | 0.80× | |
| 13 | Brandenburg | ~30K | 0.80× | |
| 14 | Bremen | ~9K | 0.79× | |
| 15 | Sachsen-Anhalt | ~30K | 0.77× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the BMW X1 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jeep Cherokee | Cars & Mobility | 43.48× | ||
| 02 | Jeep Cherokee (XJ) | Cars & Mobility | 41.11× | ||
| 03 | Honda HR-V | Cars & Mobility | 34.20× | ||
| 04 | Nissan X-Trail | Cars & Mobility | 32.16× | ||
| 05 | BMW iX1 | Cars & Mobility | 31.89× | ||
| 06 | Peugeot 3008 | Cars & Mobility | 27.08× | ||
| 07 | Audi Q2 | Cars & Mobility | 25.33× | ||
| 08 | Jeep Grand Cherokee | Cars & Mobility | 24.04× | ||
| 09 | Jeep Compass | Cars & Mobility | 23.81× | ||
| 10 | Ford Kuga | Cars & Mobility | 23.43× | ||
| 11 | Dacia Duster | Cars & Mobility | 21.82× | ||
| 12 | Honda CR-V | Cars & Mobility | 20.69× | ||
| 13 | BMW X3 | Cars & Mobility | 20.63× | ||
| 14 | Hyundai Tucson | Cars & Mobility | 19.80× | ||
| 15 | Škoda Superb | Cars & Mobility | 19.27× | ||
| 16 | Suzuki Jimny | Cars & Mobility | 19.20× | ||
| 17 | Nissan Qashqai | Cars & Mobility | 17.11× | ||
| 18 | Opel Mokka | Cars & Mobility | 15.56× | ||
| 19 | Volkswagen Tiguan | Cars & Mobility | 12.93× | ||
| 20 | Skoda Kamiq | Cars & Mobility | 12.46× |
Personality of the BMW X1 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.22× | |
| Need for Security | CONSERVATISM | 1.84× | |
| Quality Awareness | PREMIUM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Extroversion | THRILL | 0.67× | |
| Creativity | OPEN | 0.71× |
Frequently asked questions
How many fans does BMW X1 have in Germany?
BMW X1 has an estimated audience of 1,330,494 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BMW X1 fans?
21.5% of BMW X1 fans are female, 78.5% are male, with an average age of 39.3 years.
Which brands do BMW X1 fans like most?
BMW X1 fans show strongest brand affinity for Dacia Duster (21.82×), Peugeot 3008 (27.08×), and Hyundai Tucson (19.8×) over the country average.
Where do BMW X1 fans live in Germany?
BMW X1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do BMW X1 fans also like?
Beyond BMW X1 itself, the audience over-indexes on Peugeot 3008 (27.08×), Hyundai Tucson (19.8×), Ford Kuga (23.43×), and BMW iX1 (31.89×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Electric vehicle (6,004,034)
See BMW X1 audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for BMW X1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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