BMW X3 Audience in Germany
BMW X3 has an estimated audience of 910,606 people in Germany. 19.2% are female, 80.8% are male, average age 33.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BMW X1, BMW iX3, Opel Mokka, BMW X5, Honda CR-V.
The average BMW X3 fan in Germany is 33.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BMW X1, BMW iX3, Opel Mokka, with strongest over-indexing on BMW X1 (22.4× the country average). Demographically, the BMW X3 audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of BMW X3 fans
| Metric | Value |
|---|---|
| Female | 19.2% |
| Male | 80.8% |
| Average age | 33.5 |
| Estimated audience size | 910,606 |
Audience persona
The typical BMW X3 fan in Germany is more male, around 33.5 years old, with strong Quality Awareness tendencies and a notable affinity for BMW X1.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 232,938 | 1.17× |
| Bayern | 227,340 | 1.55× |
| Baden-Württemberg | 145,942 | 1.17× |
| Niedersachsen | 91,111 | 1.03× |
| Hessen | 89,436 | 1.29× |
| Rheinland-Pfalz | 51,629 | 1.13× |
| Sachsen | 37,249 | 0.83× |
| Berlin | 33,139 | 0.81× |
| Schleswig-Holstein | 27,667 | 0.85× |
| Hamburg | 23,233 | 1.13× |
| Brandenburg | 22,667 | 0.8× |
| Sachsen-Anhalt | 20,787 | 0.88× |
| Thüringen | 19,149 | 0.83× |
| Mecklenburg-Vorpommern | 12,970 | 0.75× |
| Saarland | 11,286 | 1.01× |
| Bremen | 5,976 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BMW X1 | 22.4× | Cars & Mobility |
| BMW iX3 | 22.88× | Cars & Mobility |
| Opel Mokka | 18.24× | Cars & Mobility |
| BMW X5 | 17.06× | Cars & Mobility |
| Honda CR-V | 21.4× | Cars & Mobility |
| Jeep Grand Cherokee | 24.29× | Cars & Mobility |
| Škoda Superb | 21.55× | Cars & Mobility |
| Honda HR-V | 34.58× | Cars & Mobility |
| Suzuki Jimny | 20.28× | Cars & Mobility |
| Dacia Duster | 13.78× | Cars & Mobility |
| Jeep Cherokee | 44.98× | Cars & Mobility |
| BMW X6 | 19.66× | Cars & Mobility |
| Mercedes-Benz GLK-Class | 34.2× | Cars & Mobility |
| Ford Kuga | 15.07× | Cars & Mobility |
| Family car | 7.76× | Cars & Mobility |
| Peugeot 3008 | 16.55× | Cars & Mobility |
| Jeep Cherokee (XJ) | 40.89× | Cars & Mobility |
| Hyundai Tucson | 12.67× | Cars & Mobility |
| OUTDOOR ADVENTURE | 9.28× | Games |
| Mini Countryman | 19.72× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.61 |
| Need for Security | CONSERVATISM | 1.57 |
| Family Orientation | CONSERVATISM | 1.39 |
| Early Adopter Mentality | POWER | 1.37 |
| Patriotism | CONSERVATISM | 1.37 |
| Luxury Orientation | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.9% |
| Japan | 8.6% |
| Germany | 7.2% |
See BMW X3 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does BMW X3 have in Germany?
BMW X3 has an estimated audience of 910,606 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BMW X3 fans?
19.2% of BMW X3 fans are female, 80.8% are male, with an average age of 33.5 years.
Which brands do BMW X3 fans like most?
BMW X3 fans show strongest brand affinity for BMW X1 (22.4×), BMW iX3 (22.88×), and Opel Mokka (18.24×) over the country average.
Where do BMW X3 fans live in Germany?
BMW X3 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 232,938), Bayern (reach 227,340), and Baden-Württemberg (reach 145,942). These three regions account for the largest share of the active audience.
What other brands do BMW X3 fans also like?
Beyond BMW X3 itself, the audience over-indexes on BMW iX3 (22.88×), Opel Mokka (18.24×), BMW X5 (17.06×), and Honda CR-V (21.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BMW X3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.