Rascasse Audience Intelligence

BMW X3 Audience in Germany

A data profile of the people who buy, follow and care about BMW X3 in Germany — modelled from more than twelve digital signal sources. BMW X3 has an estimated audience of 906,668 people in Germany.

#93among Car type in Germany#71among Car Model in Germany#342in Cars & Mobility

The average BMW X3 fan in Germany is 33.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include BMW iX3, BMW X1, Opel Mokka, with strongest over-indexing on BMW iX3 (22.88× the country average).

Demographically, the BMW X3 audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BMW X3 fan in Germany is more male, around 33.5 years old, with strong Family Orientation tendencies and a notable affinity for BMW iX3.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW X3 profile in Germany.

Audience size
907K
in Germany
Gender
19.2%♀
80.8% male
Age
33.5
average years
Country rank
#7092
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMW X3 fans

19.2% are female, 80.8% are male, average age 33.5.

Fig. 02

Gender split

19.2%
Female
80.8%
Male
Demographic split for BMW X3 audience in Germany
MetricValue
Female19.2%
Male80.8%
Average age33.5
Estimated audience size906,668
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the BMW X3 audience in Germany
Age bracketShare%
16-1937%
20-2920%
30-3916%
40-4916%
50+11%
Fig. 04

Worldwide distribution

7.0%

of the worldwide BMW X3 audience comes from Germany.

Worldwide audience distribution share by country for BMW X3
CountryShare
United States12.1%
Japan8.6%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW X3 audience in Germany is strongest.

Fig. 05

Top regions by affinity

BMW X3 fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.51×
02Hessen~90K1.25×
03Baden-Württemberg~100K1.15×
04Nordrhein-Westfalen~200K1.14×
05Rheinland-Pfalz~50K1.14×
06Hamburg~20K1.11×
07Saarland~10K1.06×
08Niedersachsen~90K1.02×
09Sachsen-Anhalt~20K0.90×
10Thüringen~20K0.87×
11Schleswig-Holstein~30K0.86×
12Sachsen~40K0.84×
13Brandenburg~20K0.82×
14Bremen~6K0.80×
15Berlin~30K0.78×
16Mecklenburg-Vorpommern~10K0.78×
Fig. 06

Affinity by region

Affinity by region — BMW X3, Germany
0.78×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW X3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW X3 audience
#·InterestCategoryAffinity×
01Jeep CherokeeCars & Mobility44.98×
02Jeep Cherokee (XJ)Cars & Mobility40.89×
03Honda HR-VCars & Mobility34.58×
04Mercedes-Benz GLK-ClassCars & Mobility34.20×
05Jeep Grand CherokeeCars & Mobility24.29×
06BMW iX3Cars & Mobility22.88×
07BMW X1Cars & Mobility22.40×
08Škoda SuperbCars & Mobility21.55×
09Honda CR-VCars & Mobility21.40×
10Suzuki JimnyCars & Mobility20.28×
11Mini CountrymanCars & Mobility19.72×
12BMW X6Cars & Mobility19.66×
13Opel MokkaCars & Mobility18.24×
14BMW X5Cars & Mobility17.06×
15Peugeot 3008Cars & Mobility16.55×
16Ford KugaCars & Mobility15.07×
17Dacia DusterCars & Mobility13.78×
18Hyundai TucsonCars & Mobility12.67×
19OUTDOOR ADVENTUREGames9.28×
20Family carCars & Mobility7.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW X3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMW X3 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.16×
Need for SecurityCONSERVATISM1.90×
Quality AwarenessPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMW X3 audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
IndividualismJOY0.73×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMW X3 have in Germany?

BMW X3 has an estimated audience of 906,668 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of BMW X3 fans?

19.2% of BMW X3 fans are female, 80.8% are male, with an average age of 33.5 years.

03

Which brands do BMW X3 fans like most?

BMW X3 fans show strongest brand affinity for BMW iX3 (22.88×), BMW X1 (22.4×), and Opel Mokka (18.24×) over the country average.

04

Where do BMW X3 fans live in Germany?

BMW X3 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do BMW X3 fans also like?

Beyond BMW X3 itself, the audience over-indexes on BMW X1 (22.4×), Opel Mokka (18.24×), BMW X5 (17.06×), and Honda CR-V (21.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See BMW X3 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for BMW X3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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